[Toyota City, Aichi Prefecture] Concluded a Partnership Agreement with PR TIMES Co., Ltd. Regarding Public Relations and PR Support for Businesses in the City
Toyota City has signed a partnership agreement with PR TIMES Co., Ltd. to support public relations and PR activities for small and medium-sized enterprises and startups within the city. This initiative, which includes the "Toyota City x PR TIMES Program," aims to foster local industry development and enhance brand value.
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 01:54
- 🔍 Collected: May 11, 2026 at 17:02
- 🤖 AI Analyzed: May 11, 2026 at 17:35 (33 min after Collected)
Toyota City is engaged in business support projects, primarily centered at the "Monozukuri Innovation Base SENTAN," with the aim of promoting the sustainable development of local industries and the creation of new industries.
On May 11, 2026 (Monday), Toyota City concluded a "Partnership Agreement on Public Relations and PR Support for Businesses in the City" with PR TIMES Co., Ltd. (Headquarters: Minato-ku, Tokyo), which operates Japan's largest press release distribution service.
Through this agreement, a system will be established to effectively disseminate the excellent technologies and new services possessed by small and medium-sized enterprises and startups in Toyota City nationwide. This will lead to the expansion of sales channels and increased recognition, thereby enhancing the brand value of Toyota City as a "Monozukuri Industrial City."
Mayor Ota and Mr. Takumi Yamaguchi, Representative Director of PR TIMES.
## Main Initiatives through Collaboration
### 1. Provision of the "Toyota City x PR TIMES Program"
This program offers a support package that allows businesses within the city to use "PR TIMES" free of charge for a certain period.
- Content: Free distribution of up to 3 press releases over a period of 6 months.
- Eligibility: Businesses within Toyota City (SMEs, startups, sole proprietors, etc.) introduced by Toyota City (or an organization designated by the city) and using PR TIMES for the first time.
- Application Start Date: May 11, 2026 (Monday).
### 2. Hosting of "Public Relations and PR Seminars" for Businesses
- Workshops to learn how to write press releases and methods for approaching media.
- Seminars to leverage "PR thinking" in management, strengthen recruitment capabilities, and build fan bases.
### 3. Strategic Dissemination of Administrative Information by the City
Toyota City will deliver information on next-generation industrial policies and events through "PR TIMES" to media and people nationwide.
## Comment from Toshihiko Ota, Mayor of Toyota City
"I am truly delighted to have concluded a 'Partnership Agreement on Public Relations and PR Support for Businesses in the City' with PR TIMES Co., Ltd., which operates Japan's No. 1 press release distribution service.
Our city is known as the world-leading 'car city,' a city imbued with the resilient 'monozukuri DNA' that has overcome numerous difficulties. Even in this 'once-in-a-century' transformative period facing the automotive industry, the high technological capabilities and passion of our city's businesses continue to support various fronts. We believe that our city harbors a multitude of 'unseen values' that the world can be proud of, including ambitious startup companies tackling social issues.
Through this agreement, businesses will be provided with public relations opportunities via PR TIMES' platform and training opportunities to learn its know-how.
We anticipate that businesses actively disseminating their operations and gaining empathy both domestically and internationally will not only lead to sales channel expansion and the creation of partnerships, but also boost the confidence and pride of workers, and serve as a driving force to enhance the brand value of 'Toyota, the monozukuri city' and connect it to the next generation.
Toyota City will also strongly disseminate the appeal of 'Toyota, a city where connections are made, things are created, and life is enjoyed,' where urban and mountainous areas coexist and challenges are constantly born, to the world, while promoting various policies for sustainable city development, industry, and tourism."
On May 11, 2026 (Monday), Toyota City concluded a "Partnership Agreement on Public Relations and PR Support for Businesses in the City" with PR TIMES Co., Ltd. (Headquarters: Minato-ku, Tokyo), which operates Japan's largest press release distribution service.
Through this agreement, a system will be established to effectively disseminate the excellent technologies and new services possessed by small and medium-sized enterprises and startups in Toyota City nationwide. This will lead to the expansion of sales channels and increased recognition, thereby enhancing the brand value of Toyota City as a "Monozukuri Industrial City."
Mayor Ota and Mr. Takumi Yamaguchi, Representative Director of PR TIMES.
## Main Initiatives through Collaboration
### 1. Provision of the "Toyota City x PR TIMES Program"
This program offers a support package that allows businesses within the city to use "PR TIMES" free of charge for a certain period.
- Content: Free distribution of up to 3 press releases over a period of 6 months.
- Eligibility: Businesses within Toyota City (SMEs, startups, sole proprietors, etc.) introduced by Toyota City (or an organization designated by the city) and using PR TIMES for the first time.
- Application Start Date: May 11, 2026 (Monday).
### 2. Hosting of "Public Relations and PR Seminars" for Businesses
- Workshops to learn how to write press releases and methods for approaching media.
- Seminars to leverage "PR thinking" in management, strengthen recruitment capabilities, and build fan bases.
### 3. Strategic Dissemination of Administrative Information by the City
Toyota City will deliver information on next-generation industrial policies and events through "PR TIMES" to media and people nationwide.
## Comment from Toshihiko Ota, Mayor of Toyota City
"I am truly delighted to have concluded a 'Partnership Agreement on Public Relations and PR Support for Businesses in the City' with PR TIMES Co., Ltd., which operates Japan's No. 1 press release distribution service.
Our city is known as the world-leading 'car city,' a city imbued with the resilient 'monozukuri DNA' that has overcome numerous difficulties. Even in this 'once-in-a-century' transformative period facing the automotive industry, the high technological capabilities and passion of our city's businesses continue to support various fronts. We believe that our city harbors a multitude of 'unseen values' that the world can be proud of, including ambitious startup companies tackling social issues.
Through this agreement, businesses will be provided with public relations opportunities via PR TIMES' platform and training opportunities to learn its know-how.
We anticipate that businesses actively disseminating their operations and gaining empathy both domestically and internationally will not only lead to sales channel expansion and the creation of partnerships, but also boost the confidence and pride of workers, and serve as a driving force to enhance the brand value of 'Toyota, the monozukuri city' and connect it to the next generation.
Toyota City will also strongly disseminate the appeal of 'Toyota, a city where connections are made, things are created, and life is enjoyed,' where urban and mountainous areas coexist and challenges are constantly born, to the world, while promoting various policies for sustainable city development, industry, and tourism."