【Toyota City, Aichi Prefecture】Concluded a Partnership Agreement with PR TIMES Inc. for Public Relations and PR Support for Businesses in the City
Toyota City has concluded a partnership agreement with PR TIMES Inc. to support public relations and PR activities for businesses (SMEs, startups, sole proprietors) within the city. This initiative allows businesses to use PR TIMES free of charge and participate in PR seminars, aiming to expand sales channels and enhance recognition.
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 01:54
- 🔍 Collected: May 11, 2026 at 17:02
- 🤖 AI Analyzed: May 11, 2026 at 17:51 (49 min after Collected)
Toyota City is working on business support projects, mainly at the "Monozukuri Creative Hub SENTAN," with the aim of promoting the sustainable development of local industries and the creation of new industries.
On May 11, 2026 (Monday), Toyota City concluded a "Partnership Agreement for Public Relations and PR Support for Businesses in the City" with PR TIMES Inc. (Headquarters: Minato-ku, Tokyo), which operates one of Japan's largest press release distribution services.
Through this agreement, we will establish a system to effectively disseminate the excellent technologies and new services of small and medium-sized enterprises and startups in Toyota City nationwide, leading to the expansion of sales channels, increased recognition, and an improvement in the brand value of "Monozukuri Industrial City."
Mayor Ota and Mr. Takumi Yamaguchi, Representative Director of PR TIMES
Main initiatives through collaboration:
1. Provision of the "Toyota City x PR TIMES Program"
We will provide a support package that allows businesses in the city to use "PR TIMES" free of charge for a certain period.
Content: Free distribution of up to 3 press releases over 6 months
Eligibility: Businesses in Toyota City (SMEs, startups, sole proprietors, etc.) who are introduced by Toyota City (or an organization designated by the city) and are using PR TIMES for the first time.
Application start date: May 11, 2026 (Monday)
2. Holding "Public Relations and PR Seminars" for businesses
● Implementation of workshops to learn how to write press releases and approaches to media
● Holding seminars to utilize "PR thinking" in management, leading to strengthened recruitment and fan building
3. Strategic dissemination of administrative information by the city
Toyota City will deliver information on next-generation industrial policies and events through "PR TIMES" to media and people nationwide.
Comment from Toyota City Mayor Toshihiko Ota:
I am truly delighted to have concluded a "Partnership Agreement for Public Relations and PR Support for Businesses in the City" with PR TIMES Inc., which operates Japan's No. 1 press release distribution service.
Our city is known as the world-leading "car city," a city where the resilient "monozukuri DNA" that has overcome numerous difficulties breathes. Even in this period of "once-in-a-century" transformation facing the automotive industry, the high technical capabilities and passion of businesses in the city support various fields. We believe that our city holds many "unseen values" that can be boasted to the world, including ambitious startup companies challenging to solve social issues.
Through this agreement, businesses will be provided with PR opportunities through the PR TIMES platform and training opportunities to learn its know-how.
We expect that businesses' proactive dissemination of information and gaining empathy both domestically and internationally will not only lead to sales channel expansion and partnership creation but also boost the confidence and pride of workers, enhance the brand value of "Toyota, the city of monozukuri," and become a driving force for the next generation.
Our city will also strongly disseminate the appeal of "Toyota, a city that connects, creates, and enjoys life," where urban and mountainous areas coexist and challenges are constantly born, to the world, while promoting various policies for sustainable urban development, in addition to industry and tourism.
On May 11, 2026 (Monday), Toyota City concluded a "Partnership Agreement for Public Relations and PR Support for Businesses in the City" with PR TIMES Inc. (Headquarters: Minato-ku, Tokyo), which operates one of Japan's largest press release distribution services.
Through this agreement, we will establish a system to effectively disseminate the excellent technologies and new services of small and medium-sized enterprises and startups in Toyota City nationwide, leading to the expansion of sales channels, increased recognition, and an improvement in the brand value of "Monozukuri Industrial City."
Mayor Ota and Mr. Takumi Yamaguchi, Representative Director of PR TIMES
Main initiatives through collaboration:
1. Provision of the "Toyota City x PR TIMES Program"
We will provide a support package that allows businesses in the city to use "PR TIMES" free of charge for a certain period.
Content: Free distribution of up to 3 press releases over 6 months
Eligibility: Businesses in Toyota City (SMEs, startups, sole proprietors, etc.) who are introduced by Toyota City (or an organization designated by the city) and are using PR TIMES for the first time.
Application start date: May 11, 2026 (Monday)
2. Holding "Public Relations and PR Seminars" for businesses
● Implementation of workshops to learn how to write press releases and approaches to media
● Holding seminars to utilize "PR thinking" in management, leading to strengthened recruitment and fan building
3. Strategic dissemination of administrative information by the city
Toyota City will deliver information on next-generation industrial policies and events through "PR TIMES" to media and people nationwide.
Comment from Toyota City Mayor Toshihiko Ota:
I am truly delighted to have concluded a "Partnership Agreement for Public Relations and PR Support for Businesses in the City" with PR TIMES Inc., which operates Japan's No. 1 press release distribution service.
Our city is known as the world-leading "car city," a city where the resilient "monozukuri DNA" that has overcome numerous difficulties breathes. Even in this period of "once-in-a-century" transformation facing the automotive industry, the high technical capabilities and passion of businesses in the city support various fields. We believe that our city holds many "unseen values" that can be boasted to the world, including ambitious startup companies challenging to solve social issues.
Through this agreement, businesses will be provided with PR opportunities through the PR TIMES platform and training opportunities to learn its know-how.
We expect that businesses' proactive dissemination of information and gaining empathy both domestically and internationally will not only lead to sales channel expansion and partnership creation but also boost the confidence and pride of workers, enhance the brand value of "Toyota, the city of monozukuri," and become a driving force for the next generation.
Our city will also strongly disseminate the appeal of "Toyota, a city that connects, creates, and enjoys life," where urban and mountainous areas coexist and challenges are constantly born, to the world, while promoting various policies for sustainable urban development, in addition to industry and tourism.