[Certified NPO Terra Renaissance] Complete Renewal of Official Website on its 25th Anniversary
Certified NPO Terra Renaissance, which supports the self-reliance of conflict victims, has renewed its website for its 25th anniversary, shifting its messaging focus from 'appealing issues' to 'the process of human change'.
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Renewed website top page (April 2026) ©Terra Renaissance
Certified NPO Terra Renaissance (President: Mai Yoshida, Location: Kyoto City, Kyoto Prefecture, hereafter Terra Renaissance), which provides self-reliance support for conflict victims in Asia, Africa, and Ukraine, has completely renewed its official website in celebration of its 25th anniversary. With this renewal, the core of our information dissemination shifts significantly from the traditional "appealing of issues" to the "process of human change." Under the new tagline "Turning wishes into power, building peace," we will strengthen our messaging to convey the value of "self-reliance support"—the essence of our activities—more intuitively.
Official Website URL: https://www.terra-r.jp/
■ Background of the Renewal
Using the 25th anniversary as an opportunity to shift toward messaging that "conveys the human figure"
Terra Renaissance has reached the milestone of its 25th anniversary. Our official website has been operating without major changes for many years, but during this time, the social information environment and how people receive information have changed significantly. Considering these changes, this renewal has redesigned the site to be easier to view, understand, and naturally deepen interest, allowing those who are interested to understand our activities without strain and take a step toward participation in a way they can. We aim for information dissemination that gently encourages the feeling of "wanting to know" to directly lead to small involvements.
■ Purpose of the Renewal
Toward messaging that conveys "the figure of each individual living and the power to create the future" opened up by self-reliance support
Terra Renaissance has consistently continued activities centered on "self-reliance support" against conflict issues such as landmines, small arms, and child soldiers.
In this renewal, we focus not only on the "issues" to be solved but also on the living figures of each individual seen through support and the stories behind them.
The figures of people trying to carve out the future with their own power even in harsh conditions.
By conveying each of these steps, we will more understandably deliver the "power to create the future," which is the essence of Terra Renaissance's activities.
■ 3 Key Points of the Renewal
1. Shift to messaging based on the tagline "Turning wishes into power, building peace"
From the perspective that our activities are not "problem solving" but a process where the "wishes" of the beneficiaries, our staff, and supporters create peace, we will convey that value through individual stories.
2. Visual design embodying "Self-reliance"
Centering on the figures of local people living proactively, such as sewing and farming, it expresses them not as "beings receiving support" but as "subjects creating the future themselves."
3. Stories depicting "Mutual support" relationships
Through the process of those who received support turning into those who support others, we convey the cycle that anyone can be a strength for someone else.
■ Comments from the President
President and PR Director Mai Yoshida
Until now, we have valued faithfully conveying the seriousness of the issues. However, what we are convinced of through 25 years in the field is that change comes not from the 'issue' but from 'people.'
Even in harsh conditions, the power and potential of people trying to carve out the future themselves—that very figure is at the core of our activities.
In this website renewal, we aimed to deliver that figure to as many people as possible. We will strive for messaging that allows every interested person to comfortably, yet surely, take a step forward.
We have revamped the design and page structure, and will deliver the process of beneficiaries, Terra Renaissance staff, and supporters wishing together and creating peace.
Through the new site, we hope that many people will connect to actions such as participating in events, making donations, and applying for internships and volunteering.
▼ Anyone can take action with something. It is designed so that you can find international cooperation that suits each individual.
Donations (Monthly, One-time, Hometown tax) Products and services with donations 'Knowing and Participating' through events, lectures, internships, books, etc. Bequest donations
Regarding inquiries (interviews) about this matter
Certified NPO Terra Renaissance PR Office
Phone: 075-741-8786
Email: contact@terra-r.jp
Certified NPO Terra Renaissance
Established in 2001 by Masaya Onimaru with the purpose of "realizing a society where all life can live safely." Currently implementing landmine and unexploded ordnance clearance support and livelihood reconstruction support in landmine-buried areas in Cambodia and Laos, and social reintegration support for former child soldiers in Uganda, Congo, and Burundi. Also, domestically in Japan, peace education (schools...
Certified NPO Terra Renaissance (President: Mai Yoshida, Location: Kyoto City, Kyoto Prefecture, hereafter Terra Renaissance), which provides self-reliance support for conflict victims in Asia, Africa, and Ukraine, has completely renewed its official website in celebration of its 25th anniversary. With this renewal, the core of our information dissemination shifts significantly from the traditional "appealing of issues" to the "process of human change." Under the new tagline "Turning wishes into power, building peace," we will strengthen our messaging to convey the value of "self-reliance support"—the essence of our activities—more intuitively.
Official Website URL: https://www.terra-r.jp/
■ Background of the Renewal
Using the 25th anniversary as an opportunity to shift toward messaging that "conveys the human figure"
Terra Renaissance has reached the milestone of its 25th anniversary. Our official website has been operating without major changes for many years, but during this time, the social information environment and how people receive information have changed significantly. Considering these changes, this renewal has redesigned the site to be easier to view, understand, and naturally deepen interest, allowing those who are interested to understand our activities without strain and take a step toward participation in a way they can. We aim for information dissemination that gently encourages the feeling of "wanting to know" to directly lead to small involvements.
■ Purpose of the Renewal
Toward messaging that conveys "the figure of each individual living and the power to create the future" opened up by self-reliance support
Terra Renaissance has consistently continued activities centered on "self-reliance support" against conflict issues such as landmines, small arms, and child soldiers.
In this renewal, we focus not only on the "issues" to be solved but also on the living figures of each individual seen through support and the stories behind them.
The figures of people trying to carve out the future with their own power even in harsh conditions.
By conveying each of these steps, we will more understandably deliver the "power to create the future," which is the essence of Terra Renaissance's activities.
■ 3 Key Points of the Renewal
1. Shift to messaging based on the tagline "Turning wishes into power, building peace"
From the perspective that our activities are not "problem solving" but a process where the "wishes" of the beneficiaries, our staff, and supporters create peace, we will convey that value through individual stories.
2. Visual design embodying "Self-reliance"
Centering on the figures of local people living proactively, such as sewing and farming, it expresses them not as "beings receiving support" but as "subjects creating the future themselves."
3. Stories depicting "Mutual support" relationships
Through the process of those who received support turning into those who support others, we convey the cycle that anyone can be a strength for someone else.
■ Comments from the President
President and PR Director Mai Yoshida
Until now, we have valued faithfully conveying the seriousness of the issues. However, what we are convinced of through 25 years in the field is that change comes not from the 'issue' but from 'people.'
Even in harsh conditions, the power and potential of people trying to carve out the future themselves—that very figure is at the core of our activities.
In this website renewal, we aimed to deliver that figure to as many people as possible. We will strive for messaging that allows every interested person to comfortably, yet surely, take a step forward.
We have revamped the design and page structure, and will deliver the process of beneficiaries, Terra Renaissance staff, and supporters wishing together and creating peace.
Through the new site, we hope that many people will connect to actions such as participating in events, making donations, and applying for internships and volunteering.
▼ Anyone can take action with something. It is designed so that you can find international cooperation that suits each individual.
Donations (Monthly, One-time, Hometown tax) Products and services with donations 'Knowing and Participating' through events, lectures, internships, books, etc. Bequest donations
Regarding inquiries (interviews) about this matter
Certified NPO Terra Renaissance PR Office
Phone: 075-741-8786
Email: contact@terra-r.jp
Certified NPO Terra Renaissance
Established in 2001 by Masaya Onimaru with the purpose of "realizing a society where all life can live safely." Currently implementing landmine and unexploded ordnance clearance support and livelihood reconstruction support in landmine-buried areas in Cambodia and Laos, and social reintegration support for former child soldiers in Uganda, Congo, and Burundi. Also, domestically in Japan, peace education (schools...