Mie Prefecture's Komono Town Signs Partnership Agreement with Market Enterprise Inc. to Promote Reuse of Unwanted Items
Key facts
- Mie Prefecture's Komono Town Signs Partnership Agreement with Market Enterprise Inc. to Promote Reuse of Unwanted Items
- Komono Town in Mie Prefecture has signed a partnership agreement with Market Enterprise Inc., the operator of the reuse platform "Oikura." This initiative aims to promote the reuse of unwanted items within the town, reduce waste, and raise residents' awareness of reuse.
- Source: PR Times
- Date: June 12, 2026
Direct answer
Komono Town in Mie Prefecture has signed a partnership agreement with Market Enterprise Inc., the operator of the reuse platform "Oikura." This initiative aims to promote the reuse of unwanted items within the town, reduce waste, and raise residents' awareness of reuse.
- Citation
- Mie Prefecture's Komono Town Signs Partnership Agreement with Market Enterprise Inc. to Promote Reuse of Unwanted Items (June 12, 2026), PR Times
- Source
- PR Times
- Date
- June 12, 2026
Komono Town in Mie Prefecture has signed a partnership agreement with Market Enterprise Inc., the operator of the reuse platform "Oikura." This initiative aims to promote the reuse of unwanted items within the town, reduce waste, and raise residents' awareness of reuse.
📋 Article Processing Timeline
- 📰 Published: June 12, 2026 at 20:42
- 🔍 Collected: June 12, 2026 at 11:51
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (5h 0m after Collected)
Based on this agreement, we will promote the reuse (re-use) of unwanted items within the town, aiming to solve the current issue of usable items being discarded as bulky waste, and to improve residents' awareness of reuse.
Background to the Partnership Agreement
Komono Town's "Komono Town General Waste (Garbage) Disposal Basic Plan" advocates for the promotion of 3Rs (Reduce, Reuse, Recycle) and proper disposal. However, cases where usable items are discarded as bulky waste have been observed within the town, leading us to explore new reuse measures.
Meanwhile, Market Enterprise Inc. has set a vision of being an "optimization trading company that realizes a sustainable society" and is actively engaged in SDGs initiatives through public-private partnerships. The needs of both parties, who wish to "aim for the formation of a circular society by promoting reuse activities," have aligned, leading to the realization of this public-private initiative utilizing the reuse platform "Oikura."
About the Reuse Platform "Oikura"
"Oikura" is a reuse platform that allows individuals wishing to sell unwanted items to request a bulk appraisal from affiliated recycling shops nationwide with a single request, enabling them to compare purchase prices collectively.
Easy Bulk Appraisal: With just one request, you can compare prices from multiple purchasing businesses.
Removal from Home Service: Depending on the purchasing business, they may even handle removal from within your home, making it convenient for disposing of large unwanted items.
*Please note that only items that can be reused (resold) are eligible for purchase, so not all items can be accepted.
Partnering Company
Name: Market Enterprise Inc. (Listed on the Tokyo Stock Exchange Standard Market)
Business Activities: Net-based reuse business (e.g., "Oikura," "Takaku Ureru.com"), mobile communication business, information media operation, etc.
Features: Since its establishment in 2006, the company has continued to grow, primarily in the net-based reuse business, achieving a cumulative total of 9.4 million service users. They also handle the export of agricultural machinery to over 80 countries.
[Inquiries]
Environment Division, Environmental Affairs Section
Tel: 059-391-1150
Fax: 059-391-1193
More details here
https://www2.town.komono.mie.jp/soshiki/9/10173.html
FAQ
What is Komono Town aiming for with this partnership agreement?
The town aims to promote the reuse of unwanted items within its borders, improve the current situation where usable items are discarded, and raise residents' awareness of reuse.
What is the reuse platform "Oikura"?
It is a service that allows people who want to sell unwanted items to request appraisals from recycling shops nationwide with a single request and compare prices.
What environmental impact will this agreement have?
By promoting the reuse of unwanted items, it will reduce waste such as bulky garbage and contribute to the formation of a circular society.
How can residents participate?
Through "Oikura," residents can request appraisals and sales of unwanted items from home, allowing them to easily participate in reuse.
What kind of company is Market Enterprise Inc.?
It is a company that promotes the net-based reuse business, with a vision of being an "optimization trading company that realizes a sustainable society."