Ibaraki City, Osaka Prefecture, concluded a four-party partnership agreement on tourism promotion and regional revitalization on May 1, 2026, with H.I.S. Co., Ltd. (6-13-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo; President: Shuta Sawada), Ibaraki City Tourism Association (1-1 Ota-Toshiba-cho, Ibaraki City, Osaka Prefecture; Chairman: Tsuyoshi Harada), and Ibaraki Chamber of Commerce and Industry (2-150 Iwakura-cho, Ibaraki City, Osaka Prefecture; President: Naotaka Kurio).

Prompted by the opening of "GRAVITATE OSAKA," an activity park featuring Japan's longest pedestrian suspension bridge (420m in length) within "Dampark Ibakita" in March last year, and to more effectively promote the city's tourism policies, H.I.S. Co., Ltd. dispatched two personnel to the Ibaraki City Tourism Association in April this year. By concluding this agreement, the four parties will closely collaborate, maximizing the utilization of their respective knowledge, resources, and networks, to create synergies that cannot be achieved individually. This will lead to further expansion of the exchange population and sustainable development of the regional economy.

Agreement Name Four-Party Partnership Agreement on Tourism Promotion and Regional Revitalization

Partnering Parties H.I.S. Co., Ltd., Ibaraki City Tourism Association, Ibaraki City, Ibaraki Chamber of Commerce and Industry

Planned Initiatives (1) Joint development of new tourism content and travel products (2) Strengthening promotion and dissemination of the charm of tourist resources within the city (3) Strengthening collaboration with local businesses and promoting participation in tourism promotion (4) Support for the development of local specialty products

Outline of Agreement Signing Ceremony Date: Friday, May 1, 2026, from 2:00 PM Location: Disaster Prevention Conference Room, 3rd Floor, South Building, Ibaraki City Hall Content: Signing ceremony, photo session Attendees: H.I.S. Co., Ltd.: Yasuyuki Kishimoto, General Manager, Kansai Sales Division Ibaraki City Tourism Association: Tsuyoshi Harada, Chairman Ibaraki City: Yoichi Fukuoka, Mayor of Ibaraki City Ibaraki Chamber of Commerce and Industry: Naotaka Kurio, President

Comment from Yasuyuki Kishimoto, General Manager, Kansai Sales Division, H.I.S. Co., Ltd. We are confident that by fully utilizing the "travel" planning and creation expertise cultivated by H.I.S. over many years and combining it with Ibaraki City's rich history, culture, nature, and urban appeal, we can create new forms of travel. We will contribute to the revitalization of the regional economy and sustainable tourism development by co-creating highly experiential content unique to Ibaraki City.

Comment from Tsuyoshi Harada, Chairman, Ibaraki City Tourism Association As a tourism association, we have been working on community-based tourism promotion, and we expect that this four-party partnership will significantly accelerate our activities. Together with local residents and businesses, we will foster an environment where visitors can truly enjoy themselves and promote the creation of unique tourist destinations in Ibaraki City.

Comment from Yoichi Fukuoka, Mayor of Ibaraki City We are greatly encouraged to be able to work on the tourism promotion of Ibaraki City together with such strong partners. By leveraging each party's expertise and networks to discover and widely disseminate the unknown charms of Ibaraki City, we expect this to lead to the revitalization of the regional economy and further enhance the civic pride of our citizens.

Comment from Naotaka Kurio, President, Ibaraki Chamber of Commerce and Industry Tourism promotion is essential for the development of the regional economy. Through this agreement, the Chamber of Commerce and Industry will fully support local small and medium-sized enterprises and shops in capturing tourist demand and creating new business opportunities. We will focus on developing products and improving services that utilize Ibaraki City's regional resources, and we aim to boost tourism throughout the entire region.

[Contact for this matter] Industrial Promotion Division, Living Industry and Environment Department Phone: 072-620-1620

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  • Source: PR TIMES
  • Category: Partnership