[Ibaraki Yanase] Mercedes-Benz Mobile Exhibition Held for the First Time at Keisei Department Store!
Key facts
- [Ibaraki Yanase] Mercedes-Benz Mobile Exhibition Held for the First Time at Keisei Department Store!
- Ibaraki Yanase Co., Ltd. held its first Mercedes-Benz mobile exhibition at Keisei Department Store in Mito City on June 6-7, 2026. The event showcased four vehicles, including the latest SUVs and certified pre-owned cars, and provided early information on the new S-Class and CLA, attracting approximately 570 visitors and receiving positive feedback. A visitor lottery for original Mercedes-Benz goods was also held, much to the enjoyment of attendees.
- Source: PR Times
- Date: June 9, 2026
Direct answer
Ibaraki Yanase Co., Ltd. held its first Mercedes-Benz mobile exhibition at Keisei Department Store in Mito City on June 6-7, 2026. The event showcased four vehicles, including the latest SUVs and certified pre-owned cars, and provided early information on the new S-Class and CLA, attracting approximately 570 visitors and receiving positive feedback. A visitor lottery for original Mercedes-Benz goods was also held, much to the enjoyment of attendees.
- Citation
- [Ibaraki Yanase] Mercedes-Benz Mobile Exhibition Held for the First Time at Keisei Department Store! (June 9, 2026), PR Times
- Source
- PR Times
- Date
- June 9, 2026
Ibaraki Yanase Co., Ltd. held its first Mercedes-Benz mobile exhibition at Keisei Department Store in Mito City on June 6-7, 2026. The event showcased four vehicles, including the latest SUVs and certified pre-owned cars, and provided early information on the new S-Class and CLA, attracting approximately 570 visitors and receiving positive feedback. A visitor lottery for original Mercedes-Benz goods was also held, much to the enjoyment of attendees.
📋 Article Processing Timeline
- 📰 Published: June 9, 2026 at 11:00
- 🔍 Collected: June 9, 2026 at 11:29 (29 min after Published)
- 🤖 AI Analyzed: June 12, 2026 at 16:51 (77h 22m after Collected)
Ibaraki Yanase Co., Ltd. (Headquarters: Mito City, Ibaraki Prefecture, President: Sadatoshi Hataya), which operates "Mercedes-Benz Mito," held a "Mercedes-Benz Mobile Exhibition" at Keisei Department Store (Mito City, Ibaraki Prefecture) for two days on Saturday, June 6, and Sunday, June 7, 2026.
This event was held as a special exhibition for a luxury imported car brand for the first time since its establishment at Keisei Department Store, the only department store in Ibaraki Prefecture. As the first joint project between a leading regional department store and an authorized Mercedes-Benz dealer, it attracted significant attention from many customers even before its opening, with a total of approximately 190 groups and about 570 visitors over the two days.
Throughout the event, customer traffic remained steady without interruption. Particularly on the evening of Sunday the 7th, customer numbers peaked, coinciding with increased foot traffic from the conclusion of events at nearby facilities. The venue was vibrant throughout, providing an excellent opportunity for customers of all ages to experience the appeal of the Mercedes-Benz brand.
Total of 4 Vehicles Displayed, Including Latest SUVs and Certified Pre-Owned Cars
The venue featured a total of four vehicles, including the premium SUV "GLC," the compact SUV "GLA," the three-row SUV "GLB," and a certified pre-owned "CLA Shooting Brake," which is set to be newly announced this summer. Interest was particularly high for the "GLC," with many questions from families regarding child seat installation and rear-seat spaciousness. Numerous inquiries were also received about the specific purchase prices of the certified pre-owned cars, with positive feedback such as, "Can I own a Mercedes-Benz at this price?"
Advance Information Provided on New "S-Class" and "CLA" Models to be Announced This Summer
At the venue, the latest information on the new "S-Class" and new "CLA" models, scheduled for domestic announcement this summer, was provided in advance. Many customers listened intently to the detailed explanations from specialized staff, indicating high expectations for the pre-release models.
Visitor Appreciation Lottery Also Popular
A no-lose lottery for Mercedes-Benz original goods was held for customers who completed a survey. Cheers erupted each time the winning bell rang, and many customers, especially families, enjoyed the event.
Organizer's Comment
Sadatoshi Hataya, President, Ibaraki Yanase Co., Ltd.
"I am extremely pleased to have been able to hold this luxury imported car exhibition, the first of its kind at Keisei Department Store, through our first joint initiative with them. Customers who do not usually have the opportunity to visit our showroom could experience the appeal of Mercedes-Benz up close. This event also created new touchpoints with the department store's high-end clientele, and we feel great potential for the future. I sincerely thank all who attended and all who cooperated."
Venue Provider's Comment
Ryo Yatabe, President, Mito Keisei Department Store Co., Ltd.
"We are very pleased and honored to have been able to introduce the high-quality luxury imported car brand offered by Ibaraki Yanase at Keisei Department Store. We hope that our customers have been able to enjoy a sophisticated time and a special experience. We will continue to collaborate with the local community to contribute to regional revitalization."
Event Outline
Event Name: Mercedes-Benz Mito Mobile Exhibition
Date & Time: June 6 (Sat) - 7 (Sun), 2026, 10:30 AM - 4:30 PM
Location: Keisei Department Store Special Exhibition Area (1-6-1 Izumi-cho, Mito City, Ibaraki Prefecture)
Organizer: Ibaraki Yanase Co., Ltd. (Mercedes-Benz Mito)
[Contact Information for Inquiries]
Ibaraki Yanase Co., Ltd. (Mercedes-Benz Mito)
Contact: Ryuichi Oshite
TEL: 080-6720-9666
Mail: ry.oshite@iba-yanase.com
This event was held as a special exhibition for a luxury imported car brand for the first time since its establishment at Keisei Department Store, the only department store in Ibaraki Prefecture. As the first joint project between a leading regional department store and an authorized Mercedes-Benz dealer, it attracted significant attention from many customers even before its opening, with a total of approximately 190 groups and about 570 visitors over the two days.
Throughout the event, customer traffic remained steady without interruption. Particularly on the evening of Sunday the 7th, customer numbers peaked, coinciding with increased foot traffic from the conclusion of events at nearby facilities. The venue was vibrant throughout, providing an excellent opportunity for customers of all ages to experience the appeal of the Mercedes-Benz brand.
Total of 4 Vehicles Displayed, Including Latest SUVs and Certified Pre-Owned Cars
The venue featured a total of four vehicles, including the premium SUV "GLC," the compact SUV "GLA," the three-row SUV "GLB," and a certified pre-owned "CLA Shooting Brake," which is set to be newly announced this summer. Interest was particularly high for the "GLC," with many questions from families regarding child seat installation and rear-seat spaciousness. Numerous inquiries were also received about the specific purchase prices of the certified pre-owned cars, with positive feedback such as, "Can I own a Mercedes-Benz at this price?"
Advance Information Provided on New "S-Class" and "CLA" Models to be Announced This Summer
At the venue, the latest information on the new "S-Class" and new "CLA" models, scheduled for domestic announcement this summer, was provided in advance. Many customers listened intently to the detailed explanations from specialized staff, indicating high expectations for the pre-release models.
Visitor Appreciation Lottery Also Popular
A no-lose lottery for Mercedes-Benz original goods was held for customers who completed a survey. Cheers erupted each time the winning bell rang, and many customers, especially families, enjoyed the event.
Organizer's Comment
Sadatoshi Hataya, President, Ibaraki Yanase Co., Ltd.
"I am extremely pleased to have been able to hold this luxury imported car exhibition, the first of its kind at Keisei Department Store, through our first joint initiative with them. Customers who do not usually have the opportunity to visit our showroom could experience the appeal of Mercedes-Benz up close. This event also created new touchpoints with the department store's high-end clientele, and we feel great potential for the future. I sincerely thank all who attended and all who cooperated."
Venue Provider's Comment
Ryo Yatabe, President, Mito Keisei Department Store Co., Ltd.
"We are very pleased and honored to have been able to introduce the high-quality luxury imported car brand offered by Ibaraki Yanase at Keisei Department Store. We hope that our customers have been able to enjoy a sophisticated time and a special experience. We will continue to collaborate with the local community to contribute to regional revitalization."
Event Outline
Event Name: Mercedes-Benz Mito Mobile Exhibition
Date & Time: June 6 (Sat) - 7 (Sun), 2026, 10:30 AM - 4:30 PM
Location: Keisei Department Store Special Exhibition Area (1-6-1 Izumi-cho, Mito City, Ibaraki Prefecture)
Organizer: Ibaraki Yanase Co., Ltd. (Mercedes-Benz Mito)
[Contact Information for Inquiries]
Ibaraki Yanase Co., Ltd. (Mercedes-Benz Mito)
Contact: Ryuichi Oshite
TEL: 080-6720-9666
Mail: ry.oshite@iba-yanase.com
FAQ
What was the purpose of this exhibition?
The aim was to provide customers who don't often visit showrooms with a closer experience of Mercedes-Benz's appeal and to create new customer touchpoints.
Which models garnered particular attention at the exhibition?
The premium SUV "GLC" was especially popular, with many inquiries about child seat installation and rear-seat spaciousness.
What was the response regarding certified pre-owned cars?
There were many positive reactions, such as "Can I own a Mercedes-Benz at this price?", with numerous inquiries about specific purchase prices.
Was information provided on new models?
Yes, specialized staff provided advance information on the new "S-Class" and "CLA" models scheduled for announcement this summer.
How do both companies view future regional collaborations?
Both Ibaraki Yanase and Keisei Department Store aim to contribute to regional revitalization through continued joint initiatives with the local community.