Collaboration with Popular VTubers 'NIJISANJI & NIJISANJI EN HEROES'! Launch of the 'Active with Bioré! Absolutely Invincible Smile✨' Campaign

Kao Corporation's skincare brand 'Bioré' will launch the 'Active with Bioré! Absolutely Invincible Smile✨' campaign in collaboration with 'NIJISANJI & NIJISANJI EN HEROES' starting Monday, May 25, 2026. The campaign will be available exclusively at Welcia Group, Tsuruha Group, Matsumotokiyoshi Group, and Cocokara Fine Group stores nationwide. Three campaigns (in-store exchange, receipt application, and SNS posting) offering luxurious prizes will be conducted. Bioré views the skin as a vital communication tool connecting people with each other and with society, and as a human interface that supports daily life. The brand engages in various activities and product developments to expand societal connections through the skin. The featured artists, 'NIJISANJI & NIJISANJI EN HEROES', are heroes who 'exist in the same timeline, defending the same world from different locations', possessing deep bonds beyond their individual units and with their fans. They bring smiles to many and remind us of the importance of human connections. Through this collaboration, 'NIJISANJI & NIJISANJI EN HEROES' and 'Bioré' will leverage the power of these bonds to support everyone in making their daily lives more active and radiant. May is a season when the warm weather invites us to be active outdoors. Bioré wants to fill this season, when connections with people and society become more vibrant, with even more smiles. Through its face care products, 'Bioré' will support you to spend every day actively, positively, and with a radiant smile. Moving forward, 'Bioré' will continue to engage in various activities and product developments to expand connections between people and society through the skin. Bioré Official Brand Site: https://www.kao.co.jp/biore/about/ ■ About 'NIJISANJI & NIJISANJI EN HEROES' HEROES are an 11-member hero group consisting of three units: 'Oriens' (Ittetsu Saiki, Wen Akagi, Rito Usami, Mana Hibachi from NIJISANJI), 'Dytica' (Sho Hoshirube, Kagetsu Murakumo, Rou Koyanagi, Rai Inami), and 'Krisis' (Yu Q. Wilson, Vantacrow Bringer, Vezalius Bandage from NIJISANJI EN). ■ Campaign Overview 'Active with Bioré! Absolutely Invincible Smile✨' Campaign Customers who purchase 1,000 yen or more (including tax) of qualifying Bioré face care products per transaction at participating Welcia Group, Tsuruha Group, Matsumotokiyoshi Group, and Cocokara Fine Group stores nationwide will receive 'HEROES Original Goods' on the spot. Additionally, a lottery campaign using receipts of qualifying purchases and an SNS posting campaign will be held. Campaign Site: https://www.kao.co.jp/biore/campaign_heroes/ ① Limited Quantity! Get Goods with Product Purchase! [In-Store Exchange Campaign] Receive 'HEROES Original Goods' with a purchase of 1,000 yen or more (including tax) of qualifying products per transaction at participating Welcia Group, Tsuruha Group, Matsumotokiyoshi Group, and Cocokara Fine Group stores nationwide. Monday, May 25, 2026 - Tuesday, June 30, 2026 * Please note that the start date may vary depending on the store. * The exchange period will end as soon as the prizes run out. * Regardless of the purchase amount, only one item can be received per transaction. ② Win Autographed Goods by Lottery! [Receipt Application Campaign] By applying for the lottery using the receipt from purchasing qualifying campaign products, 100 winners will receive a 'HEROES Invincible Autograph Towel' printed with replicated handwritten messages from the NIJISANJI & NIJISANJI EN HEROES members. Welcia Group, Tsuruha Group, Matsumotokiyoshi Group, and Cocokara Fine Group stores nationwide Monday, May 25, 2026 - Tuesday, June 30, 2026 Monday, May 25, 2026 - Tuesday, July 7, 2026, 23:59 HEROES Invincible Autograph Towel * Presented to 100 winners by lottery. ③ Win an Original Tapestry by Lottery! [SNS Posting Campaign]