Biore UV Athlizm Appoints Women's 100m Hurdler Hitomi Nakajima for New Promotion

*Within the Biore UV series, regarding UV protection effect (SPF50+ PA++++) and resistance of the film to rubbing off in high-temperature, high-humidity environments. Kao Corporation's skincare brand "Biore" will launch a new promotion for its UV protection brand "Biore UV Athlizm," featuring women's 100m hurdler Hitomi Nakajima, starting from May 18, 2026 (Monday). Since its launch in 2019, "Biore UV Athlizm" has been supported by many as the highest class*3 sunscreen in the "Biore UV" series, which is resistant to coming off even in harsh, high-temperature, and high-humidity environments*2. Behind this is the brand's desire to "support those who continue to challenge themselves under the sun, without ever giving in to any harsh environment." *2 High-temperature, high-humidity environment (40°C, 75% humidity) *3 Within the Biore UV series, regarding UV protection effect (SPF50+ PA++++) and resistance of the film to rubbing off in high-temperature, high-humidity environments. This appointment was made because Ms. Nakajima herself is a regular user of the Biore brand, and her sincere and challenging attitude as an athlete deeply resonated with the brand's philosophy. Born in 1995, Ms. Nakajima started hurdling in her second year of junior high school, quickly showing promise and winning national and youth championships in high school. In recent years, she has continued to compete at the top level domestically, achieving excellent results at the All-Japan Corporate Track & Field Championships. In 2025, she surpassed the qualifying standard for the Tokyo 2025 World Athletics Championships. Her posture of constantly setting high goals and challenging herself for the next stage has inspired many. Her figure, never stopping her progress even when facing difficult situations and continuing to believe in her own potential, is deeply connected to the "Biore UV Athlizm" desire to "support those who continue to challenge themselves under the sun." In this promotion, we will communicate the Athlizm brand message through Ms. Nakajima's serious gaze towards her sport and her姿 of moving forward even in harsh environments. We will launch a special website and plan various developments such as web video ads, banner ads, and information dissemination on the official website and SNS. "Biore UV Athlizm" will continue to support everyone who continues to challenge themselves under the sun. About Biore Athlizm: Biore Athlizm is a UV care series from Kao, born in 2019. As a highest class* UV that demonstrates high UV protection even under harsh environments, it pursues a comfortable user experience in various scenes such as sports, outdoor activities, and daily life. ◇ Biore UV Athlizm Special Site: https://www.kao.co.jp/bioreuv/athlizm/special/