[Free Sample] Notojima Mirai Co., Ltd. Begins Wholesale Distribution of Notojima-Grown Koshihikari Rice for Restaurants

Notojima's Koshihikari rice, nurtured by the sea breeze in paddies that are contiguous with the sea.

Notojima Mirai Co., Ltd. (Nanao City, Ishikawa Prefecture), which is working towards recovery from the Noto Peninsula earthquake and building a sustainable community by leveraging local resources, has begun wholesale distribution of Notojima-grown Koshihikari rice for business operators including restaurants.

By delivering freshly milled rice directly from the production area, we achieve both freshness and cost-effectiveness. For businesses that inquire, we will send a free sample with free shipping for you to try first.

■ Background: Responding to the "rice concerns" of restaurants through direct producer connections

Notojima, an island floating in Nanao Bay, is blessed with scenic rice paddies overlooking the sea and seasonal bounty from the mountains and sea. However, the area suffered significant damage from the Noto Peninsula earthquake in January 2024.

Notojima Mirai Co., Ltd. was established in April 2025 as a regional trading company to promote the "Notojima Future Vision 2.0" set forth by the Notojima Community Development Council from a business perspective. To pass on the island's rice cultivation to the next generation, the company handles everything from production to sales.

On Notojima, the increase in abandoned farmland due to aging population and lack of successors is a challenge. Notojima Mirai, together with local farmers and stakeholders, is working to regenerate these abandoned fields one by one, restoring them to paddies where rice ears can once again flourish.

We hope that the bowl of rice served at your establishment will help preserve the island's landscape and connect to the region's future. Please consider using this rice, which carries such a story, as an ingredient.

Many restaurants have expressed a desire to "procure high-quality domestic rice at stable prices" and "use freshly milled, high-freshness rice that cooks well." This wholesale distribution directly responds to these needs from the production area.

Try it first with a free sample

For businesses that contact us, we will send a free sample of Notojima-grown Koshihikari rice with free shipping.

Please cook it and experience the aroma, texture, and cooking quality. You can first-hand experience the quality of Notojima rice. When requesting a sample, please provide your store name, contact person's name, and shipping address.

*Free samples are intended for business operators.

■ Product Features: Rice nurtured by the island's terroir

Notojima's soil possesses attractive characteristics for rice cultivation. The coexistence of red soil and diatomaceous earth is a rare soil environment not often seen in other regions.

The mineral-rich earth, clean water springing from the mountains, sea breeze hitting the rice ears, and the meticulous handiwork of local farmers bring out the inherent umami and grain quality of Koshihikari.

The island's soil characteristics are divided into three areas, allowing for proposals tailored to different cuisines and uses.

・Western area (red soil / rich in iron): Chewy texture, robust umami

・Central area (harmony of red soil and diatomaceous earth): Well-balanced, refined sweetness

・Eastern area (diatomaceous earth / sea breeze "Ae no Kaze"): Clean sweetness and grain quality

■ Wholesale Distribution Overview

Product Name: Notojima-grown Koshihikari (Reiwa 7 crop / 2025 crop)

Origin: Notojima, Ishikawa Prefecture

Price: Please inquire (wholesale price for businesses. We will consult based on order quantity and packaging)

Packaging: From 2kg, in units according to your request

Milling & Delivery: Freshly milled rice delivered directly from the production area. The high freshness, achieved without long-term warehouse storage, is a strength that makes a difference in cooking quality.

Milling Specification: Delivered using the "Kando Seimai" (Emotional Milling) specification, milled with the latest milling machine that prevents grain temperature rise, and processed through a small rice sorter and optical sorter for excellent grain quality.

Target: Business operators such as restaurants, accommodation facilities, and retail stores

We have introduced the latest milling and refining equipment in-house.

*We also accept requests for brown rice or different milling degrees. Please contact us for details.

■ Company Profile

Company Name: Notojima Mirai Co., Ltd.

Address: 40-1, Notojima Mukai-machi, Nanao City, Ishikawa Prefecture

Established: April 3, 2025

Representative: Masahiro Takahashi, President and Representative Director

Business Activities:

・Production business (rice, mountain maintenance)

・Sales business (rice sales and branding, souvenir development)

・Tourism experience business (experience programs, study tours and training reception)

・Marketing and public relations business

Corporate Website: https://notojimamirai.jp/

Notojima Comprehensive Information Site: "Genki Yayo. Notojima" https://notojimaguide.jp/

Founding Body:

Established as a regional trading company to promote the "Notojima Future Vision 2.0" set forth by the Notojima Community Development Council (a Nanao City-certified community organization). Its mission is to enhance the value of Notojima's resources and contribute to the sustainable development of the regional economy, together with local producers and residents.

■ Inquiries and Applications

For inquiries regarding wholesale distribution, requests for free samples, or requests for quotations, please feel free to contact us below. Our staff will get back to you.

Company Name: Notojima Mirai Co., Ltd.

Email: notojimamirai@gmail.com

Web: https://notojimamirai.jp/

When applying for a free sample, please fill in the following information.

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Subject: Request for Free Sample of Notojima-grown Koshihikari

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■ Shipping Information

[Store/Business Name]

[Contact Person Name]

[Address]

Postal Code:

[Phone Number]

[Email Address]

■ Sample Request

[Desired Quantity]

Example: 2kg x 1 bag

[Desired Production Area] *If you have a preference

(Western / Central / Eastern / Leave it to us)

[Desired Milling Method] *If you have a preference

(White rice / Brown rice / Partially milled, etc.)

■ Questions and Requests (Optional)

(Please feel free to write about intended use, business type, estimated monthly usage volume, questions about future transaction possibilities, etc.)

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