Habikino City's Local Character Tsubutan's First Plush Toy Released! Sales Start July 11 & Special Handover Event Held

Tsubutan Plush Toy

In recent years, local characters from municipalities have been utilized not only for disseminating information through events and social media but also as tools to foster connections with the community in daily life, serving to promote the charm of their regions.

Habikino City is promoting initiatives to convey the city's appeal and specialty products both within and outside the city through its popular local character, "Tsubutan." To allow people to feel closer to Tsubutan and create new points of contact with Habikino City, a plush toy has been commercialized for the first time. It will go on sale starting July 11, 2026 (Sat) from the General Incorporated Foundation Osaka Habikino Tourism Bureau.

Sales will take place at the tourism bureau's first-floor visitor center, and sales are also planned at various events where they will exhibit in the future.

Furthermore, to commemorate the start of sales, a special handover event for purchasers will be held on the first day of sales, July 11 (Sat), within the visitor center. You can receive the plush toy directly from Tsubutan and enjoy taking commemorative photos.

The Expansion of "Everyday Touchpoints" Created by Local Characters

Scene from a local character event

In recent years, local characters have been gaining attention not only for promoting regional charm but also for creating ongoing connections with fans. Beyond event appearances and social media outreach, mechanisms are expanding to allow people to feel connected to their region through merchandise in their daily lives.

Habikino City's local character, "Tsubutan," was born as a fairy motif inspired by the city's specialty product, grapes, and has been promoting Habikino City's charm through event appearances, tourism PR, and awareness campaigns. It is cherished by a wide range of generations as an approachable figure and plays a role in connecting the region with people.

The plush toy to be sold this time aims to extend these activities into daily life. It is a palm-sized toy, approximately 10cm, making it easy to carry and attach to bags or pouches to spend time with Tsubutan in everyday life.

About Tsubutan

Habikino City's Local Character "Tsubutan"

"Tsubutan" is a fairy motif inspired by the grapes, a specialty product of Habikino City. It was created to help many people learn about Habikino City's charm and has been disseminating regional appeal through participation in events inside and outside the city, tourism PR, and various awareness activities.

As a character born from Habikino City, known as a grape-producing region, it is loved by a wide range of generations, from children to adults, with its approachable appearance and cheerful atmosphere.

At event venues, it plays a role in delivering information about Habikino City and the region while interacting with visitors, acting as the city's representative local character.

Click here for Tsubutan X

Sold by Osaka Habikino Tourism Bureau, Special Handover Event Also Held

General Incorporated Foundation Osaka Habikino Tourism Bureau

The "Tsubutan Plush Toy" to be sold this time is approximately 10cm in size, reproducing Tsubutan's adorable appearance. It comes with a ball chain, making it easy for everyday use and enjoyable to attach to bags or pouches.

Sales will begin on July 11, 2026, and will be available at the General Incorporated Foundation Osaka Habikino Tourism Bureau's first-floor visitor center. Sales are also planned at events where Habikino City exhibits.

Furthermore, to commemorate the start of sales, a "Tsubutan Handover Event" will be held on the first day of sales, July 11 (Sat), within the visitor center. Purchasers on the day will exclusively be able to receive the product directly from Tsubutan and take commemorative photos.

Through the experience of interacting with the character, we aim to provide an opportunity not only to purchase the product but also to foster familiarity and affection for Habikino City.

For the latest information, including future event appearances, please check official announcements.

Tsubutan Challenges the "World Local Character Grand Prix"

World Local Character Grand Prix

Habikino City's local character, "Tsubutan," is participating in the World Local Character Grand Prix.

This grand prix is an event where local characters from across the country promote their regions' charms, and rankings are determined by fan votes.

Tsubutan promotes Habikino City's appeal through its daily activities. Through participation in this grand prix, we aim to create an opportunity for more people to learn about Habikino City.

We kindly ask for your support and votes for Tsubutan.

Click here for support votes

Creating New Regional Touchpoints as a Portable Local Character

Perfect size for a backpack

Through events and public relations activities, Tsubutan has promoted the charm of Habikino City while interacting with many people.

This plush toy is one initiative to extend such activities into daily life. Its palm-sized design makes it easy to carry, allowing for photos to be taken at outings or while traveling, or for sharing everyday moments.

It is an item that can be enjoyed not only as a souvenir when visiting Habikino City for tourism or events but also by Tsubutan fans who have been supporting it regularly.

Habikino City will continue to promote initiatives that foster connections with the region through Tsubutan, encouraging more people to learn about and visit Habikino City.

Please share your memories with Tsubutan on social media and other platforms.

Overview

Product Details ・Product Name: Tsubutan Plush Toy ・Sales Start: July 11, 2026 (Sat) ・Price: 1,200 yen (tax included) ・Size: Approx. 10cm ・Specifications: With ball chain ・Seller: General Incorporated Foundation Osaka Habikino Tourism Bureau

Sales Location General Incorporated Foundation Osaka Habikino Tourism Bureau, 1st Floor Visitor Center

Business Hours: 9:00 AM - 5:00 PM

Closed: Thursdays (Open on national holidays), Year-end and New Year holidays (December 29 - January 3) At various event venues where Habikino City exhibits

Tsubutan Handover Event ・Date and Time: July 11, 2026 (Sat) Session 1: 10:00 AM - Session 2: 11:00 AM - (approx. 30 minutes each) ・Location: Within the Habikino City Visitor Center, General Incorporated Foundation Osaka Habikino Tourism Bureau ・Eligibility: Limited to purchasers on the day ・Content: Handover of plush toy from Tsubutan, commemorative photos, etc.

Inquiries

Habikino City Policy Planning Department, Urban Charm Strategy Division

Address: 4-1-1 Honda, Habikino City, Osaka Prefecture

TEL: 072-958-1111 (Ext. 3313)

mail: miryoku@city.habikino.lg.jp

WEB: https://www.city.habikino.lg.jp

General Incorporated Foundation Osaka Habikino Tourism Bureau

Address: 1-1-21 Furuichi, Habikino City, Osaka Prefecture

TEL: 072-959-2261

mail: info@ok-habikino.jp

WEB: https://ok-habikino.jp