Sasaichi Brewery, a sake brewery with a history of 360 years, and JR East announce their first joint venture at Otsuki Station. Celebrating the opening of Mount Fuji, 'Sasaichi Brewery Otsuki Station Fujisan Store' to open on June 30

Sasaichi Brewery Otsuki Station Fujisan Store Store Image

With a history of over 360 years, Sasaichi Brewery, a sake brewery in Yamanashi that brews sake with the clear water of Mount Fuji and offers it as sacred sake to Mount Fuji, will open 'Sasaichi Brewery Otsuki Station Fujisan Store' at JR East's Otsuki Station on June 30, 2026 (Tuesday), celebrating the opening of Mount Fuji on July 1. In Otsuki, the starting point of the 400-year-old 'Fuji Michi', the waiting room of the station will be transformed into a place where you can experience the history, faith, and culture of the foothills of Mount Fuji. This is the first joint venture between Sasaichi Brewery and JR East, and it is also the first initiative for JR East to renovate the waiting room of the station in collaboration with a brewery. At 'Sasaichi Brewery Otsuki Station Fujisan Store', we will offer 'Sasaichi', a representative brand of Japanese sake brewed with 'Fuji Gosaka Clear Stream Water®', which is filtered over a long period of time in the stratum of the Fuji Gosaka mountain system and wells up from the brewery's well, and is also the sacred sake of the Kitaguchi Hongu Fujisengen Shrine, as well as new products such as non-alcoholic soft serve ice cream 'Fujisan Twist' made with plenty of sake lees, non-alcoholic shake 'Fujisan Shake' made with sake lees, and homemade 'Sasaichi Amazake Granola' made only with amazake. Please experience and enjoy the space, history, and culture of the brewery that inherits the water of Mount Fuji in Otsuki, the gateway to Mount Fuji.

◾️What is 'Fuji Michi'?

The 28th Shurei Fujisan Twelve Scenes Photo Contest Grand Prize

A 400-year-old 'path of faith'. In the Edo period, it was a pilgrimage route where people who believed in and revered Mount Fuji as a sacred mountain ascended, starting from Nihonbashi, passing through the Koshu Kaido, and branching off in Otsuki to aim for the summit of Mount Fuji. It is an ancient road with a history of many people ascending, said to have as many as '808 lectures in Edo's 808 towns'. In the town of Fujiyoshida at the foot of the mountain, many 'Oshi no Ie' (houses of the Oshi, or mountain guides) stand in a row where ascenders perform misogi (ritual purification). It is not just a mountain path, but a 'pilgrimage mechanism' itself for exorcism and regeneration, and to bring the spiritual efficacy of Fuji back to Edo.

The 'Modern Fuji Michi' connected by Sasaichi Brewery from Otsuki to Kitaguchi Hongu Fujisengen Shrine

Sasaichi Brewery 'Japanese Traditional Sake Brewing' UNESCO Intangible Cultural Heritage Registration Commemorative 'Kitaguchi Hongu Fujisengen Shrine Hokoku Festival' Mirror Opening

Sasaichi Brewery, which offers sacred sake to Kitaguchi Hongu Fujisengen Shrine, a place of Fuji faith. On the occasion of the registration of 'Japanese Traditional Sake Brewing' as a UNESCO Intangible Cultural Heritage, Sasaichi Brewery held the 'Hokoku Festival' at Kitaguchi Hongu Fujisengen Shrine, and on that occasion, Otsuki Mayor Nobuyasu Kobayashi also attended. This prestigious shrine is known as a key point of the 'Fuji Michi', which many pilgrims from the Edo period necessarily visited when passing through the north entrance climbing route of Mount Fuji, starting from Otsuki. For over 360 years, Sasaichi Brewery has brewed sake with the clear water of Mount Fuji Gosaka, which wells up from the brewery, and Yamanashi Prefecture's rice, and has supported local religious events as sacred sake.

Overview of 'Sasaichi Brewery Otsuki Station Fujisan Store'

Yatagarasaichi

Yatagarasaichi, a representative brand brewed with Fuji Gosaka Clear Stream Water that wells up from the brewery of Sasaichi Brewery. As a sake that inherits the faith of Mount Fuji and the culture of sacred sake, we will offer 'Yatagarasaichi' and others at the Fujisan Store.

Fujisan Twist・Sasaichi Amazake Granola

Store Name: Sasaichi Brewery Otsuki Station Fujisan Store

Opening Date: June 30, 2026 (Tuesday) Business Hours: 8:00 AM to 1:00 PM, 2:30 PM to 7:30 PM (The store is closed from 1:00 PM to 2:30 PM) Closed: Open all year round Location: Inside the ticket gate of JR Otsuki Station, 1-1-1 Otsuki, Otsuki City, Yamanashi Prefecture

Products Offered:

◾️Japanese Sake Sasaichi Brewery Representative Brand 'Yatagarasaichi'

◾️Sweets Non-alcoholic sake lees soft serve ice cream 'Fujisan Twist' Non-alcoholic sake lees shake 'Fujisan Shake'

◾️Merchandise Sasaichi Amazake Granola Sasaichi Sake Lees Candy

Facility Overview

Architectural Design and Design

Takafumi Inayama (Inayama Takafumi Architectural Design Office) https://ineyama.jp/

Takafumi Inayama (Inayama Takafumi Architectural Design Office) Born in Yamanashi Prefecture. After graduating from the Department of Architecture, Faculty of Engineering, Tokyo University of Science in 2005, he joined On Design Partners and established Inayama Takafumi Design Office in 2014. From 2015 to 2018, he worked as a part-time lecturer at the Department of Architecture, Faculty of Engineering, Tokyo University of Science, and has won numerous awards such as the Good Design Award and the Wood Utilization Competition. He is engaged in architectural design centered on housing and stores, always pursuing 'innovation'. Representative works include Sasaichi Sakayukan and withKOFU.

Construction:

Marumasa Watanabe Construction URL: https://marumasa-w.com/

Marumasa Watanabe Construction Based in Kofu City, Yamanashi Prefecture, this construction company, with a history of over 100 years, handles new construction and renovation of houses and commercial facilities, as well as woodwork as a partner of general contractors. With a strong construction capability by its own carpenters as its strength, it continues to support the lives of customers as a local temple. In addition to collaborative projects with architects inside and outside the prefecture, it is also engaged in the creation of homes that can be passed down through generations as a member of the nationally recognized 'i-works project'.

About Sasaichi Brewery

Sasaichi Brewery 'Looking up at Fuji, inheriting the water'

'Looking up at Fuji, inheriting the water'

In Otsuki City, Yamanashi Prefecture, where the town of Oiwake flourished as the starting point for pilgrimages aiming for the sacred peak of Fuji, Sasaichi Brewery Co., Ltd. has had a brewery here for over 360 years. The company was founded in 1661 (the first year of the Kanbun era) as Hanadaya. Later, Taneo Amano, who inherited Hanadaya and became the first brewery owner, renamed and integrated it into the current Sasaichi Brewery in 1919, and since then, the company has been brewing sake together with the faith of Fuji.

'Sasaichi' is a name that combines the character 'Sasa' meaning Japanese sake and the character 'Ichii' representing Mount Fuji, Japan's highest peak. By surrounding this character with the design of the Yatagarasu mirror, which symbolizes the faith of Mount Fuji, used in the company emblem, it expresses the spirit of Sasaichi Brewery where sake brewing and faith are united.

Sasaichi Brewery has been offering sacred sake to Kitaguchi Hongu Fujisengen Shrine, a place of Fuji faith. On the occasion of the registration of 'Japanese Traditional Sake Brewing' as a UNESCO Intangible Cultural Heritage, the company held the 'Hokoku Festival' at the same shrine and has been supporting local religious events as sacred sake.

Kitaguchi Hongu Fujisengen Shrine is known as a key point of the 'Fuji Michi', which many pilgrims from the Edo period necessarily visited when passing through the north entrance climbing route of Mount Fuji, starting from Otsuki.

Since its founding, Sasaichi Brewery has continued to brew sake using the clear water of Mount Fuji Gosaka, which wells up from the brewery, and the climate of Yamanashi Prefecture. Turning the blessings of this land into good sake and sharing it with the local people. This has been the unchanging wish of Sasaichi Brewery.

Among them, the luxury Japanese sake brand 'Fuji Clear Stream Tenshu' 'Dan' won the Platinum Excellent Award at the world-famous Japanese sake competition 'Kura Master 2025' for 'Dan Yamahai Junmai Daiginjo Banshu Aiyama', and in 2025, 'Dan Junmai Daiginjo' was officially adopted by ANA's international first-class flights, among others, and is highly evaluated worldwide.

About the Directly Managed Shop Sasaichi Sakayukan

Sasaichi Sakayukan

Sasaichi Sakayukan

SASAICHI KRAND CAFE

Sasaichi Amazake Sweets

Within the premises of Sasaichi Brewery, there is a directly managed shop 'Sasaichi Sakayukan' and a directly managed cafe 'SASAICHI KRAND CAFE (Sasaichi Krand Cafe)'. In the shop, you can find

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