Daiichi Soap Launches Limited 'Purefeel' Body Soap Set with Bath Salts at Matsukiyo and Cocokara Fine
Daiichi Soap Co., Ltd. will release a special set featuring its anti-aging body soap 'Purefeel' bundled with bath salts, available from mid-May 2026 at Matsumotokiyoshi and Cocokara Fine group stores nationwide.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 19:00
- 🔍 Collected: May 26, 2026 at 10:31
- 🤖 AI Analyzed: May 27, 2026 at 14:35 (28h 3m after Collected)
A special set featuring Daiichi Soap Co., Ltd.'s (Headquarters: Itakura, Gunma Prefecture; Representative: Tetsuya Kamiya) anti-aging body soap, 'Purefeel,' will be available at Matsumotokiyoshi Group and Cocokara Fine Group stores (excluding some locations) nationwide starting mid-May 2026.
## Development Story
The project was born from a realization within the company's development team. An e-commerce staff member was inspired by a female colleague’s philosophy: 'I created what I truly wanted for myself.' Embracing this, the team focused on market research and concept development specifically for women over 40 who prioritize the 'usage experience.' The product is designed to support busy middle-aged generations juggling work, childcare, and beauty.
## Key Features
- **Soap x Beauty Ingredients**: A unique formulation combining the cleansing benefits of soap with moisturizing agents essential for adult skin.
- **High Moisture Retention**: Formulated with high-performance moisturizing agent 'Lipidure®,' which offers twice the hydration power of hyaluronic acid.
- **Firmness and Radiance**: Contains five beauty ingredients: glutathione, arbutin, Vitamin C derivatives, Vitamin E derivatives, and Yuzu ceramide.
- **Relaxation Experience**: Available in two fragrances: 'Green & Verbena' and 'Feminine & Savon.'
## Lineup
- Purefeel Body Soap Green & Verbena (Bottle: 480ml / Refill: 600ml)
- Purefeel Body Soap Feminine & Savon (Bottle: 480ml / Refill: 600ml)
Prices are open-market.
FAQ
What are the features of Purefeel Body Soap?
It is an anti-aging body soap that provides gentle cleansing with soap ingredients and contains five beauty ingredients, including the high-performance moisturizing ingredient Rephjura® to give the skin firmness and luster.
When and where will the special set be released?
It will be available from mid-May 2026 at Matsumoto Kiyoshi Group and Cocokara Fine Group stores nationwide (excluding some stores).
Are there different fragrance options?
There are two fragrance options: 'Green & Verbena' and 'Feminine & Soap'.
What is the concept of Purefeel?
The concept is 'Adult Beauty for Pure Radiance,' aiming to support the anti-aging needs of busy middle-aged women.
What is the background of the development?
The development was initiated due to the declining sales of existing products. The company decided to create a product that they truly wanted, focusing on the needs of middle-aged women through user research.