Daiichipan to Launch Limited-Time Ingredient Increase Campaign for 'Hitokuchi Tsutsumi' Series to Celebrate 300 Million Bags Sold
In celebration of exceeding 300 million bags in cumulative shipments, Daiichiaya Seipan will run a campaign in June 2026, increasing sausage content by 20% and ham by 25% for its popular 'Hitokuchi Tsutsumi' series across multiple regions in Japan.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 19:00
- 🔍 Collected: May 26, 2026 at 10:31
- 🤖 AI Analyzed: May 26, 2026 at 10:53 (21 min after Collected)
Daiichiaya Seipan Co., Ltd. (Headquarters: Kodaira, Tokyo; President: Masanori Hosogai) is launching a special campaign to express gratitude for the 'Hitokuchi Tsutsumi' series, which has surpassed 300 million bags in cumulative shipments since its launch in 1998.
During the promotion, the 'Hitokuchi Tsutsumi Sausage 6pcs' will feature 20% thicker sausages, and the 'Hitokuchi Tsutsumi Ham & Cheese 6pcs' will have 25% thicker ham compared to conventional products. These special editions will be available for a limited time starting June 1, 2026.
## Campaign Overview
- **Period**: June 1 (Mon) – June 30 (Tue), 2026 (based on store delivery dates)
- **Target Products**:
- Hitokuchi Tsutsumi Sausage 6pcs (20% increase in sausage)
- Hitokuchi Tsutsumi Ham & Cheese 6pcs (25% increase in ham)
- **Sales Regions**: Kanto, Chubu, Kinki, Chugoku, and Shikoku
- **Retailers**: Supermarkets, drugstores, etc.
- **Pricing**: Open price
The 'Hitokuchi Tsutsumi' series is known for its convenient bite-sized portions, perfect for snacks or adjusting meal sizes. The products feature fillings from end to end and are designed to be eaten without making a mess, making them an ideal support for busy daily routines.
During the promotion, the 'Hitokuchi Tsutsumi Sausage 6pcs' will feature 20% thicker sausages, and the 'Hitokuchi Tsutsumi Ham & Cheese 6pcs' will have 25% thicker ham compared to conventional products. These special editions will be available for a limited time starting June 1, 2026.
## Campaign Overview
- **Period**: June 1 (Mon) – June 30 (Tue), 2026 (based on store delivery dates)
- **Target Products**:
- Hitokuchi Tsutsumi Sausage 6pcs (20% increase in sausage)
- Hitokuchi Tsutsumi Ham & Cheese 6pcs (25% increase in ham)
- **Sales Regions**: Kanto, Chubu, Kinki, Chugoku, and Shikoku
- **Retailers**: Supermarkets, drugstores, etc.
- **Pricing**: Open price
The 'Hitokuchi Tsutsumi' series is known for its convenient bite-sized portions, perfect for snacks or adjusting meal sizes. The products feature fillings from end to end and are designed to be eaten without making a mess, making them an ideal support for busy daily routines.
FAQ
When will the 'Hitokuchi Tsutsumi' series quantity increase campaign be held?
It will be held from June 1, 2026 (Monday) to June 30, 2026 (Tuesday) for in-store deliveries.
Please tell me the target products and quantity increase details for the campaign.
The 'Hitokuchi Tsutsumi Sausage 6-Pack' will have a 20% increase in sausage, and the 'Hitokuchi Tsutsumi Ham Cheese 6-Pack' will have a 25% increase in ham.
Where can I purchase the increased quantity products?
They will be available for purchase at supermarkets and drugstores in the Kanto, Chubu, Kinki, Chugoku, and Shikoku regions.
What are the features of the 'Hitokuchi Tsutsumi' series?
They are bite-sized mini breads with fillings from edge to edge, and the fillings are wrapped inside, making them easy to eat without getting your hands or mouth dirty.
When was Daiichi Pan (Daiichiya Seiban) founded?
It was founded in 1947.