Brightage®, Born from Research on Age-Related Skin Inflammation*¹, Launches New Line 'Brightage White X' Specialized in Spot Care

Daiichi Sankyo Healthcare Direct Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Hiroshi Yaegashi) is launching "Brightage White X," a new line specializing in "spot care" for the first time, from its skincare brand "Brightage," which was born from research into age-related skin inflammation*¹. As the first product in this line, the medicated spot care*² serum "Brightage White X Target Spots Serum" will be released on Tuesday, May 19, 2026.

Brightage White X Target Spots Serum

Development Background

Brightage White X is a new line specializing in spot care for aging skin, born from Brightage, which originated from research into age-related skin inflammation*¹. While Brightage is a comprehensive anti-aging care*³ series that multi-dimensionally addresses age-related skin concerns such as firmness, dryness, and dullness*², Brightage White X focuses specifically on "spots." It was developed in response to demand for more intensive spot care.

As people age, new spots appear one after another, and the problem of spots in the adult generation intensifies as if in a "chain reaction." This product line addresses these concerns intensively.

Product Features

Brightage White X Target Spots Serum

Brightage White X Target Spots Serum (Product Name: BW Serum) Released May 19, 2026

Firmly adheres to targeted areas*⁴ A medicated spot care*² serum that blocks the chain reaction of spots*²

For a clear impression from face to neck and hands

This product, the first in the Brightage White X line, contains the whitening*⁵ active ingredient (Tranexamic Acid) that blocks the chain reaction of spots*² that become more severe with age. The "Adhesive Silky Veil Formula" ensures it adheres perfectly to targeted areas*⁴. The active ingredients suppress melanin production and prevent spots and freckles.

・ Tranexamic Acid prevents future spots, and Dipotassium Glycyrrhizate prevents skin irritation.

・ Triple Vitamin*⁶ and Glutathione T Plus*⁷ are carefully selected as transparency support ingredients.

・ The "Adhesive Silky Veil Formula," a unique blend of 8 beauty ingredients*⁸, ensures firm adhesion, delivering ingredients deep into the stratum corneum.

・ Silky texture that adheres without stickiness.

・ Can be used not only on the face but also on the neck and hands.

・ Features a fine-tipped container for easy dispensing of small amounts.

Brightage White X Target Spots Serum Product Name: BW Serum

Volume: 20g

Price: 4,950 yen (tax included)

Release Date: Tuesday, May 19, 2026

About Brightage

BRIGHTAGE is an anti-aging care*³ series born from dermatological insights, with its origin in directly addressing "age-related skin inflammation*¹," a cause of aging.

Brightage Official Website: https://brightage.jp/

Brightage Official Instagram: https://www.instagram.com/brightage_japan/

*¹ Age-related skin refers to skin that tends to develop troubles such as spots, lack of firmness, dryness, and roughness with aging. Age-related skin inflammation refers to a subtle inflammatory state (occurring daily) that is one of the causes of skin troubles. *² Due to dryness *³ Care appropriate for one's age *⁴ Areas prone to spots, such as cheeks and around the eyes *⁵ Suppressing melanin production and preventing spots and freckles *⁶ Ascorbyl Glucoside, Niacinamide, Vitamin B6 (all moisturizing ingredients) *⁷ Glutathione, Panax Ginseng Root Extract Hydrolyzate (all moisturizing ingredients)

*⁸ Cetyl Ethylhexanoate, Dimethicone, Alpha-Olefin Oligomer, Microcrystalline Wax, Petrolatum, Cetyl Palmitate, Behenyl Alcohol, Cetanol (all moisturizing ingredients)