Brand's 25th Anniversary Event "Rice Force Night" Report Released! Relive the Emotion of Mika Horii's Reading.
This report details the "Rice Force Night" event celebrating Rice Force's 25th anniversary. The event highlighted the brand's philosophy of "nurturing care" and featured a reading by Mika Horii and a talk session with Mika Horii and Yuri Sasagawa. Archival footage and a full report are available online.
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- 📰 Published: April 15, 2026 at 19:10
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Daiichi Sankyo Healthcare Direct Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Hiroshi Yaegashi) today announced the release of a post-event report page for the special event "Rice Force Night," held to commemorate its 25th anniversary.
Archive video of the event now available on the special website.
■ 25 Years of Unchanging Beliefs: From "Giving Care" to "Nurturing Care" for the Future.
Since its launch in 2001, Rice Force has consistently proposed "nurturing care" that brings out the skin's inherent strength, rather than temporary "giving care." We believe that carefully accumulating today's "feeling good" brings us closer to our ideal future skin and life itself.
Marking its 25th anniversary, we have redefined this value of "nurturing" and adopted the message "Don't rush, nurture." We want to deliver moments for people to pause in their busy daily lives and reflect on themselves. The special anniversary event "Rice Force Night," planned with this sentiment in mind, is now available along with archival footage.
[Click here for the 25th Anniversary "Rice Force Night" Event Report and Archive Video]
URL: [https://www.riceforce.com/stc/25th/rf_night.aspx]
Part 1: Reading by freelance announcer Mika Horii
The stories woven by Horii's voice, who has successfully hosted numerous reading sessions, create opportunities to pause amidst a busy daily life and gaze upon oneself.
Newly written short story: "Tootsie is Chatty"
Looking in the mirror, you suddenly sense your mother's shadow before your eyes—
An original short story depicting the wavering emotions and changes of a middle-aged woman as she approaches the age of her mother, who was always older, and how she confronts these feelings, expressed with wit.
This newly written short story by film director Yuko Hakota will be delivered through a reading by freelance announcer Mika Horii.
Part 2: Talk Session with Special Guests
A delightful time with two women who, while working women, mothers, and wives, have also faced their own careers, sharing a natural conversation.
Mika Horii × Yuri Sasagawa Crosstalk
In Part 2, Mika Horii, who became freelance after leaving TBS, and Yuri Sasagawa, who is also active as an entrepreneur after going independent, took the stage. A candid talk filled with chemistry, as expected from two individuals who were once superior and subordinate.
Topics included aging, nurturing one's career, and life hacks unique to these two busy individuals—
Speaking under the themes of "Independence," "Transition," and "Foundation," inspired by the theme "Don't rush, nurture," they sent cheers to women of the same generation.
Performers
"Rice Force Night" Reading & Talk Guest: Mika Horii
Mika Horii (Reading & Talk Guest)
Born in Akita Prefecture. Joined TBS as an announcer in 1995. Resigned upon turning 50 in 2022 to become a freelance announcer. Currently, in addition to narrating numerous popular programs, her podcast "OVER THE SUN" is highly popular. Her independently organized reading sessions are consistently sold out. Authored "Left the Company for Now. ~My Independence Diary from Age 50~" (Daiwa Shobo), among others.
Talk Guest: Yuri Sasagawa
Yuri Sasagawa (Talk Guest)
Born in Kanagawa Prefecture. Joined TBS Television as a new graduate in 2013, gaining experience as a production AD in the Information Production Department 2 before becoming an announcer. After 8 years, she went independent. Co-founded NewMe Co., Ltd. in 2023. Organizes women-focused job change services like "NewMe Jobs" and career events, and manages the women-only sauna SaunaTherapy. She also works as a radio personality and cover model for the fashion magazine VERY.
Short Story Writer: Yuko Hakota
Yuko Hakota (Film Director)
Wrote the short story "Tootsie is Chatty."
Born in Ibaraki Prefecture. Graduated from Tokyo University of the Arts, Faculty of Fine Arts, Department of Painting. As a commercial director, she has handled numerous commercials. Made her feature film debut with "Blue Hour, Knocking Down" in 2019. She has also directed many TV dramas, including "Kentarou Hiyama Dies Pregnant." Awarded Best Director in the Asian New Talent section at the 22nd Shanghai International Film Festival.
Rice Force Official Website
https://www.riceforce.com/
Official YouTube: @officialRiceForce / Official Instagram: @riceforce
Inquiries regarding this matter:
Daiichi Sankyo Healthcare Direct Co., Ltd. PR Department im_pr@daiichisankyo-hcdr.com
Daiichi Sankyo Healthcare Direct Co., Ltd.
As a member of the Daiichi Sankyo Healthcare Group, we operate a mail-order business for pharmaceuticals, cosmetics, and foods with function claims. With the slogan "Beauty and Health Closer, Forever for the Future," we pursue manufacturing that is close to each customer and quality based on scientific evidence. Through offerings such as functional skincare "Bright Aging" and "Rice Force," and "Regain" including designated quasi-drugs, we support healthy days and prosperous futures as the closest partner for those who age positively.
Archive video of the event now available on the special website.
■ 25 Years of Unchanging Beliefs: From "Giving Care" to "Nurturing Care" for the Future.
Since its launch in 2001, Rice Force has consistently proposed "nurturing care" that brings out the skin's inherent strength, rather than temporary "giving care." We believe that carefully accumulating today's "feeling good" brings us closer to our ideal future skin and life itself.
Marking its 25th anniversary, we have redefined this value of "nurturing" and adopted the message "Don't rush, nurture." We want to deliver moments for people to pause in their busy daily lives and reflect on themselves. The special anniversary event "Rice Force Night," planned with this sentiment in mind, is now available along with archival footage.
[Click here for the 25th Anniversary "Rice Force Night" Event Report and Archive Video]
URL: [https://www.riceforce.com/stc/25th/rf_night.aspx]
Part 1: Reading by freelance announcer Mika Horii
The stories woven by Horii's voice, who has successfully hosted numerous reading sessions, create opportunities to pause amidst a busy daily life and gaze upon oneself.
Newly written short story: "Tootsie is Chatty"
Looking in the mirror, you suddenly sense your mother's shadow before your eyes—
An original short story depicting the wavering emotions and changes of a middle-aged woman as she approaches the age of her mother, who was always older, and how she confronts these feelings, expressed with wit.
This newly written short story by film director Yuko Hakota will be delivered through a reading by freelance announcer Mika Horii.
Part 2: Talk Session with Special Guests
A delightful time with two women who, while working women, mothers, and wives, have also faced their own careers, sharing a natural conversation.
Mika Horii × Yuri Sasagawa Crosstalk
In Part 2, Mika Horii, who became freelance after leaving TBS, and Yuri Sasagawa, who is also active as an entrepreneur after going independent, took the stage. A candid talk filled with chemistry, as expected from two individuals who were once superior and subordinate.
Topics included aging, nurturing one's career, and life hacks unique to these two busy individuals—
Speaking under the themes of "Independence," "Transition," and "Foundation," inspired by the theme "Don't rush, nurture," they sent cheers to women of the same generation.
Performers
"Rice Force Night" Reading & Talk Guest: Mika Horii
Mika Horii (Reading & Talk Guest)
Born in Akita Prefecture. Joined TBS as an announcer in 1995. Resigned upon turning 50 in 2022 to become a freelance announcer. Currently, in addition to narrating numerous popular programs, her podcast "OVER THE SUN" is highly popular. Her independently organized reading sessions are consistently sold out. Authored "Left the Company for Now. ~My Independence Diary from Age 50~" (Daiwa Shobo), among others.
Talk Guest: Yuri Sasagawa
Yuri Sasagawa (Talk Guest)
Born in Kanagawa Prefecture. Joined TBS Television as a new graduate in 2013, gaining experience as a production AD in the Information Production Department 2 before becoming an announcer. After 8 years, she went independent. Co-founded NewMe Co., Ltd. in 2023. Organizes women-focused job change services like "NewMe Jobs" and career events, and manages the women-only sauna SaunaTherapy. She also works as a radio personality and cover model for the fashion magazine VERY.
Short Story Writer: Yuko Hakota
Yuko Hakota (Film Director)
Wrote the short story "Tootsie is Chatty."
Born in Ibaraki Prefecture. Graduated from Tokyo University of the Arts, Faculty of Fine Arts, Department of Painting. As a commercial director, she has handled numerous commercials. Made her feature film debut with "Blue Hour, Knocking Down" in 2019. She has also directed many TV dramas, including "Kentarou Hiyama Dies Pregnant." Awarded Best Director in the Asian New Talent section at the 22nd Shanghai International Film Festival.
Rice Force Official Website
https://www.riceforce.com/
Official YouTube: @officialRiceForce / Official Instagram: @riceforce
Inquiries regarding this matter:
Daiichi Sankyo Healthcare Direct Co., Ltd. PR Department im_pr@daiichisankyo-hcdr.com
Daiichi Sankyo Healthcare Direct Co., Ltd.
As a member of the Daiichi Sankyo Healthcare Group, we operate a mail-order business for pharmaceuticals, cosmetics, and foods with function claims. With the slogan "Beauty and Health Closer, Forever for the Future," we pursue manufacturing that is close to each customer and quality based on scientific evidence. Through offerings such as functional skincare "Bright Aging" and "Rice Force," and "Regain" including designated quasi-drugs, we support healthy days and prosperous futures as the closest partner for those who age positively.