Bright Age®, Born from Age-Related Skin Inflammation Research*¹, Launches New Line 'Bright Age White X' Specialized in Dark Spot Care
Daiichi Sankyo Healthcare Direct will launch 'Bright Age White X', a new line specializing in dark spot care, on May 19, 2026. The first product is the 'Target Spots Serum', featuring an adhesive silky veil formula and tranexamic acid to block the chain of adult skin spots.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:10
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 10:26 (473h 38m after Collected)
Daiichi Sankyo Healthcare Direct Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President: Hiroshi Yaegashi) is launching a new line, 'Bright Age White X', specializing for the first time in "dark spot care" from its skincare brand 'Bright Age', which was born out of research on age-related skin inflammation*¹. As its first installment, the medicated dark spot care*² serum 'Bright Age White X Target Spots Serum' will be released on Tuesday, May 19, 2026.
[Image: Bright Age White X Target Spots Serum]
## Development Background
Bright Age White X is a new line specializing in dark spot care for mature skin, born from Bright Age, which is grounded in age-related skin inflammation*¹ research. While Bright Age is a comprehensive aging care*³ series that approaches multiple mature skin concerns such as loss of firmness, dryness, and dullness*², Bright Age White X focuses specifically on "dark spots." It was developed in response to consumer demand for more intensive spot care solutions.
As people age, new dark spots appear one after another, becoming more severe as if in a "chain reaction." This line intensively addresses such spot concerns of the adult generation.
## Product Features
## Bright Age White X Target Spots Serum
[Image: Bright Age White X Target Spots Serum (Sales name: BW Serum) Launching May 19, 2026]
Firmly adheres to targeted areas*⁴
A medicated dark spot care*² serum that blocks the chain reaction of spots*²
Towards a clear impression for the face, neck, and hands
This product, released as the first installment of Bright Age White X, contains a brightening*⁵ active ingredient (tranexamic acid) that blocks the chain reaction of dark spots*² that become more severe with age. Thanks to the adhesive silky veil formula, it firmly sticks to targeted areas*⁴. The active ingredients suppress the production of melanin, preventing spots and freckles.
- Tranexamic acid prevents future spots, and dipotassium glycyrrhizate prevents rough skin.
- Carefully selected formulation of Triple Vitamin*⁶ and Glutathione T Plus*⁷ as translucency support ingredients.
- Firmly adheres using an adhesive silky veil formula uniquely blended with 8 types of beauty ingredients*⁸. Delivers ingredients to the stratum corneum.
- Silky texture that is non-sticky despite its adhesion.
- Can be used not only on the face but also on the neck and hands.
- Easy to dispense in small amounts.
[Image: Bright Age White X Target Spots Serum]
## Development Background
Bright Age White X is a new line specializing in dark spot care for mature skin, born from Bright Age, which is grounded in age-related skin inflammation*¹ research. While Bright Age is a comprehensive aging care*³ series that approaches multiple mature skin concerns such as loss of firmness, dryness, and dullness*², Bright Age White X focuses specifically on "dark spots." It was developed in response to consumer demand for more intensive spot care solutions.
As people age, new dark spots appear one after another, becoming more severe as if in a "chain reaction." This line intensively addresses such spot concerns of the adult generation.
## Product Features
## Bright Age White X Target Spots Serum
[Image: Bright Age White X Target Spots Serum (Sales name: BW Serum) Launching May 19, 2026]
Firmly adheres to targeted areas*⁴
A medicated dark spot care*² serum that blocks the chain reaction of spots*²
Towards a clear impression for the face, neck, and hands
This product, released as the first installment of Bright Age White X, contains a brightening*⁵ active ingredient (tranexamic acid) that blocks the chain reaction of dark spots*² that become more severe with age. Thanks to the adhesive silky veil formula, it firmly sticks to targeted areas*⁴. The active ingredients suppress the production of melanin, preventing spots and freckles.
- Tranexamic acid prevents future spots, and dipotassium glycyrrhizate prevents rough skin.
- Carefully selected formulation of Triple Vitamin*⁶ and Glutathione T Plus*⁷ as translucency support ingredients.
- Firmly adheres using an adhesive silky veil formula uniquely blended with 8 types of beauty ingredients*⁸. Delivers ingredients to the stratum corneum.
- Silky texture that is non-sticky despite its adhesion.
- Can be used not only on the face but also on the neck and hands.
- Easy to dispense in small amounts.