Akita Prefecture Launches "Tokutabi Campaign Phase 1" Offering Up to ¥12,000 Accommodation Discount: "Still Undiscovered Akita."
Akita Prefecture's Tourism Strategy Division has launched the "Tokutabi Campaign Phase 1" to promote "Still Undiscovered Akita," offering up to a 12,000 yen discount on accommodation fees per person per reservation. Coupon distribution begins May 7, 2026, and is valid until July 31, leveraging excellent access from major cities and rich tourism resources to boost recognition.
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- 📰 Published: May 7, 2026 at 19:00
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The Akita Prefecture Tourism Strategy Division has launched a new initiative to promote "Akita Prefecture: Still Undiscovered," highlighting that it's surprisingly accessible and remarkably impressive despite not being widely known. Starting May 7, 2026 (Thursday), they will begin distributing coupons for the "Tokutabi Campaign Phase 1," offering up to a 12,000 yen discount per person per reservation on accommodation fees.
This campaign is available until check-out on July 31, 2026 (Friday).
URL: https://tokutabi.akita-fun.jp
Contrary to the image of being difficult to access, Akita Prefecture is actually a travel destination with excellent access from major cities, being only about 60 minutes by plane from Tokyo and about 90 minutes from Osaka. With 7 UNESCO Intangible Cultural Heritage sites, Japan's top production of Junsai (water shield), three major summer festivals, and a collection of stunning hot springs, Akita boasts an abundance of content, yet its recognition as a travel destination hasn't caught up with its actual appeal. This is where the "Akita Prefecture: Still Undiscovered" Tokutabi Campaign comes in.
With delicious food and activities to enjoy in abundant nature, Akita's summer is simply superb. This special campaign, offering a chance to experience these hidden charms "before they are discovered," is finally launching.
This summer, visit Akita Prefecture and enjoy some of Japan's most representative tourism experiences.
■ Campaign Overview
The "Tokutabi Campaign" implemented by Akita Prefecture offers up to a 12,000 yen discount per person per reservation on accommodation fees simply by booking eligible facilities through designated reservation websites.
Campaign Name
Akita Prefecture "Tokutabi Campaign"
Catchphrase
Akita Prefecture: Still Undiscovered.
Coupon Distribution Period
May 7, 2026 (Thursday) to July 30, 2026 (Thursday)
Accommodation Eligibility Period
Check-in from May 15, 2026 (Friday) to Check-out on July 31, 2026 (Friday)
Maximum Discount
Up to 12,000 yen discount per person per reservation (when using add-on coupons)
Eligibility
Those who book eligible facilities and plans through designated reservation websites (please check conditions on each site)
Eligible Reservation Websites
Jalan.net / Rakuten Travel / Ikyu.com / Agoda
*The maximum 12,000 yen discount is only applicable to Jalan.net and Rakuten Travel.
■ Discount Amount List
This is a list of discount amounts based on accommodation fees. An even greater discount is applied when using add-on coupons (plans that include experiences, meals/local sake, specialty products, etc.).
Accommodation Fee (per person per reservation) | Discount Amount | With Add-on Coupon
---|---|---
6,000 yen or more | 1,000 yen discount | 3,000 yen discount
10,000 yen or more | 3,000 yen discount | 5,000 yen discount
15,000 yen or more | 5,000 yen discount | 7,000 yen discount
30,000 yen or more | 10,000 yen discount | 12,000 yen discount ★Maximum
*Add-on coupons are applicable to accommodation plans that include experiences, meals/local sake, specialty products, etc.
*The availability, discount amount, and discount rate of add-on coupons may vary depending on the reservation site and booking method used. The maximum 12,000 yen discount may not be applicable on some reservation sites.
*Day-use (day trip) is not eligible for discount. Discounts apply only to stays involving overnight accommodation.
■ Akita: Still Undiscovered, but its Charms are Gradually Gaining Recognition
Akita Prefecture boasts many attractive tourism experiences that are frequently featured in national media. However, its recognition and the number of visitors do not yet match its actual potential, making it an "undiscovered treasure" full of potential.
Its appeal is gradually spreading, with spectacular spots such as Unosaki Coast (Oga City), known on social media as "Akita's Salar de Uyuni," and Hachimantai Dragon Eye (Kazuno City/Senboku City), which previously won the National Park Division Award at the Cool Japan Awards, gaining popularity by word of mouth among travel enthusiasts. Furthermore, Akita is home to some of Japan's most representative gourmet foods. Tourists seeking unique culinary experiences, such as the combination of `iburigakko` (smoked radish pickles), `Hinaidori` (local chicken), and Japanese sake, are increasing. In 2025, the number of foreign overnight guests recorded a 21.2% increase year-on-year (Japan Tourism Agency "Accommodation Travel Statistics Survey" (2nd preliminary report for 2025)), showing that attention is beginning to reflect in the numbers. With "food," "activities," "festivals," "hot springs," and "scenery" all available, visitors can truly enjoy a trip that "exceeds expectations."
【Food】Akita Prefecture, a "Sake & Fermentation Kingdom," is among Japan's top consumers of sake, offering a wide array of authentic and delicious food and drink.
*According to the National Tax Agency's survey of per capita alcohol consumption.
From Inaniwa Udon noodles, Akita beef, and Hinaidori chicken, Akita is brimming with delicious foods often featured in the media. Among these, particular attention should be paid to the diverse fermentation culture, rich with the wisdom and techniques of a snowy region. Iburigakko, Hatahata sushi, and rice koji are characteristic examples.
This campaign is available until check-out on July 31, 2026 (Friday).
URL: https://tokutabi.akita-fun.jp
Contrary to the image of being difficult to access, Akita Prefecture is actually a travel destination with excellent access from major cities, being only about 60 minutes by plane from Tokyo and about 90 minutes from Osaka. With 7 UNESCO Intangible Cultural Heritage sites, Japan's top production of Junsai (water shield), three major summer festivals, and a collection of stunning hot springs, Akita boasts an abundance of content, yet its recognition as a travel destination hasn't caught up with its actual appeal. This is where the "Akita Prefecture: Still Undiscovered" Tokutabi Campaign comes in.
With delicious food and activities to enjoy in abundant nature, Akita's summer is simply superb. This special campaign, offering a chance to experience these hidden charms "before they are discovered," is finally launching.
This summer, visit Akita Prefecture and enjoy some of Japan's most representative tourism experiences.
■ Campaign Overview
The "Tokutabi Campaign" implemented by Akita Prefecture offers up to a 12,000 yen discount per person per reservation on accommodation fees simply by booking eligible facilities through designated reservation websites.
Campaign Name
Akita Prefecture "Tokutabi Campaign"
Catchphrase
Akita Prefecture: Still Undiscovered.
Coupon Distribution Period
May 7, 2026 (Thursday) to July 30, 2026 (Thursday)
Accommodation Eligibility Period
Check-in from May 15, 2026 (Friday) to Check-out on July 31, 2026 (Friday)
Maximum Discount
Up to 12,000 yen discount per person per reservation (when using add-on coupons)
Eligibility
Those who book eligible facilities and plans through designated reservation websites (please check conditions on each site)
Eligible Reservation Websites
Jalan.net / Rakuten Travel / Ikyu.com / Agoda
*The maximum 12,000 yen discount is only applicable to Jalan.net and Rakuten Travel.
■ Discount Amount List
This is a list of discount amounts based on accommodation fees. An even greater discount is applied when using add-on coupons (plans that include experiences, meals/local sake, specialty products, etc.).
Accommodation Fee (per person per reservation) | Discount Amount | With Add-on Coupon
---|---|---
6,000 yen or more | 1,000 yen discount | 3,000 yen discount
10,000 yen or more | 3,000 yen discount | 5,000 yen discount
15,000 yen or more | 5,000 yen discount | 7,000 yen discount
30,000 yen or more | 10,000 yen discount | 12,000 yen discount ★Maximum
*Add-on coupons are applicable to accommodation plans that include experiences, meals/local sake, specialty products, etc.
*The availability, discount amount, and discount rate of add-on coupons may vary depending on the reservation site and booking method used. The maximum 12,000 yen discount may not be applicable on some reservation sites.
*Day-use (day trip) is not eligible for discount. Discounts apply only to stays involving overnight accommodation.
■ Akita: Still Undiscovered, but its Charms are Gradually Gaining Recognition
Akita Prefecture boasts many attractive tourism experiences that are frequently featured in national media. However, its recognition and the number of visitors do not yet match its actual potential, making it an "undiscovered treasure" full of potential.
Its appeal is gradually spreading, with spectacular spots such as Unosaki Coast (Oga City), known on social media as "Akita's Salar de Uyuni," and Hachimantai Dragon Eye (Kazuno City/Senboku City), which previously won the National Park Division Award at the Cool Japan Awards, gaining popularity by word of mouth among travel enthusiasts. Furthermore, Akita is home to some of Japan's most representative gourmet foods. Tourists seeking unique culinary experiences, such as the combination of `iburigakko` (smoked radish pickles), `Hinaidori` (local chicken), and Japanese sake, are increasing. In 2025, the number of foreign overnight guests recorded a 21.2% increase year-on-year (Japan Tourism Agency "Accommodation Travel Statistics Survey" (2nd preliminary report for 2025)), showing that attention is beginning to reflect in the numbers. With "food," "activities," "festivals," "hot springs," and "scenery" all available, visitors can truly enjoy a trip that "exceeds expectations."
【Food】Akita Prefecture, a "Sake & Fermentation Kingdom," is among Japan's top consumers of sake, offering a wide array of authentic and delicious food and drink.
*According to the National Tax Agency's survey of per capita alcohol consumption.
From Inaniwa Udon noodles, Akita beef, and Hinaidori chicken, Akita is brimming with delicious foods often featured in the media. Among these, particular attention should be paid to the diverse fermentation culture, rich with the wisdom and techniques of a snowy region. Iburigakko, Hatahata sushi, and rice koji are characteristic examples.