Kanagawa Prefectural People's Mutual Aid Wins No. 1 in Two Categories for Second Consecutive Year: "Child Protection" and "Mutual Aid Chosen by Women"

Kanagawa Prefectural People's Mutual Aid Cooperative (Chairman: Yasuhiro Teshima, hereinafter "Kanagawa Prefectural People's Mutual Aid") has won No. 1 in two categories in a brand image survey conducted by Japan Marketing Research Organization Co., Ltd.: "Recommended Mutual Aid for Child Protection in Kanagawa Prefecture" and "Mutual Aid Kanagawa Prefecture Women Want to Join."

This marks the second consecutive year and the second consecutive year of winning two categories, following the previous survey period (June 2025). We have received continued recognition from residents in Kanagawa Prefecture from two perspectives: child protection and support from women.

* Image Survey

Two Categories Won

1 Recommended Mutual Aid for Child Protection in Kanagawa Prefecture No. 1

2 Mutual Aid Kanagawa Prefecture Women Want to Join No. 1

* Both are No. 1 wins for the "second consecutive year," following the June 2025 survey period.

Reasons for Being Chosen

Kanagawa Prefectural People's Mutual Aid supports the "peace of mind and fulfillment" of a wide range of generations, from children to adults, with easy-to-understand premiums and simple coverage for those living or working in Kanagawa Prefecture. We interpret the recognition for two consecutive years from the perspectives of child protection and support from women as a reflection of the trust placed in us by our members.

Moving forward, in addition to providing protection through our mutual aid services, we aim to continue being a chosen mutual aid by persisting in activities that support the lives of local residents, such as summer vacation events for parents and children and cinema hall rakugo performances.

Survey Overview

Survey Name: March 2026 Brand Image Survey (Survey 1) / April 2026 Brand Image Survey (Survey 2)

Survey Organization: Japan Marketing Research Organization Co., Ltd.

Survey Period: April 22, 2025 - May 11, 2026 (Survey 1) / April 22, 2025 - April 22, 2026 (Survey 2)

Sample Size: 100

Survey Method: Web survey

Target Audience: Kanagawa Prefecture Residents (https://jmro.co.jp/r0318/)

No. 1 in two categories for two consecutive years (1 Child Protection / 2 Mutual Aid Women Want to Join)

Credit Regarding No. 1 Notation

March 2026 Brand Image Survey (Survey 1) April 2026 Brand Image Survey (Survey 2) Survey Organization: Japan Marketing Research Organization Survey Period: April 22, 2025 - May 11, 2026 (*Survey 1) April 22, 2025 - April 22, 2026 (*Survey 2) Sample Size: 100 Survey Method: Web survey Target Audience: https://jmro.co.jp/r0318/ Remarks: This survey was conducted and compiled based on individual brand image perceptions. / Whether or not the brand was used was not asked. / This does not guarantee effectiveness, efficacy, or superiority. / The difference with the second-place competitor is 5% or more. / Survey conducted targeting Kanagawa Prefecture residents. / Second consecutive year following the June 2025 survey (conducted April 22 - June 16, 2025).

Cooperative Overview

Name: Kanagawa Prefectural People's Mutual Aid Cooperative (Kanagawa Prefectural People's Mutual Aid)

Location: 1-1-8-2 Sakuragicho, Naka-ku, Yokohama, 231-8418

Chairman: Yasuhiro Teshima

Business Activities: Life mutual aid services for those living or working in Kanagawa Prefecture, etc.

Official Website: https://www.kenminkyosai.or.jp/

Inquiries

【Inquiries from the Press】

Kanagawa Prefectural People's Mutual Aid Cooperative, Cultural Public Relations Department, Public Relations Representative

1-1-8-2 Sakuragicho, Naka-ku, Yokohama, 231-8418 TEL: 045-201-3020 FAX: 045-201-6540