New Experience: Freshly Shaved Okinawan Traditional Brown Sugar. Ryukyu Soft Cream Launches "Kokuto Nama Kezuri" Soft Serve

Ryukyu Soft Cream Co., Ltd. (Headquarters: Okinawa Prefecture), which promotes traditional Okinawan sweets, will begin selling a new menu item, "Kokuto Nama Kezuri (Coffee Flavor)," from Friday, April 24, 2026.

This product is a new sensory sweet where pure brown sugar blocks, meticulously crafted using a direct-flame kiln method by Kyoeisha, a long-established brown sugar manufacturer and wholesaler founded in 1975 (Nakijin Village, Okinawa Prefecture), are shaved right in front of the customer and lightly sprinkled over Okinawan soft serve ice cream.

The fragrant aroma released by the freshly shaved brown sugar, and the rich, slightly bitter taste that melts with the sweetness of the milk the moment it enters your mouth. We offer this as a new specialty found only in Okinawa, encapsulating three experiences—"seeing, smelling, and tasting"—in one cup.

## A "Live" Performance of Shaving in Front of Your Eyes

Solid pure brown sugar blocks are shaved on the spot using a special shaver when customers visit, and then topped onto the soft serve. The fluffy, fibrous brown sugar, unique to being freshly shaved, loses its flavor over time, so it can only be enjoyed in-store. This "shaving performance," which is highly photogenic for social media, enhances the experiential value for tourists.

## "Authentic Brown Sugar" Made with Kyoeisha's Traditional Method, Founded in 1975

The raw material is only Okinawan sugarcane. We use pure brown sugar, free of additives and colorings, made with the same direct-flame kiln method since our founding, where artisans adjust the heat according to the day's weather and humidity. Brown sugar produced in Nakijin Village, home to the World Heritage site "Nakijin Castle Ruins," is characterized by its clean, high-quality sweetness and rich, mineral-rich depth of flavor.

## A Coffee-Flavored Taste Enjoyable by Adults

By combining the freshly shaved pure brown sugar with coffee flavor, it tightens the richness of the brown sugar and the strong milkiness of the Okinawan soft serve, resulting in a light aftertaste that isn't heavy until the end. This cup is designed to be enjoyed not only by tourists but also by locals for "everyday use."

### Product Overview

Product Name: Kokuto Nama Kezuri (Coffee Flavor)

Sales Start Date: Friday, April 24, 2026

Selling Price: 1,000 yen

### Development Background and Story

Ryukyu Soft Cream has made it its mission to convey the charm of Okinawan ingredients through a single cup of soft serve.

In developing this new menu, the partner we chose was Kyoeisha, which has been making brown sugar for over 50 years in Nakijin Village, northern Okinawa. Kyoeisha's pure brown sugar is distinguished from mass-produced machine-made products by its "direct-flame kiln method," a crystallization of Okinawan tradition and craftsmanship, where artisans adjust the heat while observing the climate of the day.

The idea of shaving brown sugar blocks on the spot and sprinkling them was born from the desire to make this brown sugar more accessible to both tourists visiting Okinawa and local residents.

The reason for insisting on "freshly shaved" rather than already powdered brown sugar is simple: the aroma that rises the moment it is shaved is the greatest charm of pure brown sugar. We carefully shave each cup so that the sweets enjoyed at tourist destinations are not just sweet, but an "experience that allows one to feel the climate and history of Okinawa."

### About Kyoeisha (Partner Introduction)

Kyoeisha Goshi Kaisha

Location: Jana, Nakijin Village, Kunigami District, Okinawa Prefecture
Founded: 1975
Business: Brown sugar manufacturing and wholesale
Features: Produces pure brown sugar using only Okinawan sugarcane as raw material, with the same direct-flame kiln method since its founding. Distributed nationwide under the brand "Nakijin Kokuto."
Website: https://www.nakijin-kokutouya.jp/