Initiative Toward a Soccer Stadium Where Everyone Can Be the Main Character

NPO Corporation ADDS (headquartered in Suginami Ward, Tokyo; Co-Representatives: Yumeno Takeuchi and Hitomi Kumai, hereinafter referred to as ADDS) collaborated with its partner soccer club "Criacao Shinjuku" (based in Shinjuku Ward, Tokyo; President & CEO of Criacao Inc.: Kazuhiro Maruyama, hereinafter referred to as Criacao Shinjuku) to operate a sensory-sensitive "Sensory Room" and implement the "Diversity Experience" (Daiek) program—a simulation of sensory characteristics associated with autism spectrum disorder (hereinafter autism), one of the developmental disabilities—at MUFG Stadium (National Stadium) on March 20, 2026, during the opening match of the 2026 JFL CUP. This initiative aims to realize a "universal stadium" where anyone, regardless of disability, can enjoy sports events safely and comfortably by integrating insights from interviews with individuals and families affected, specialized knowledge in developmental support, and volunteer hospitality. ADDS Activity Report ■ Program Overview The loud noises, cheers, crowds, and visual stimuli typical of stadiums can pose significant barriers to spectators with sensory sensitivities or their families. To address these challenges and create an inclusive stadium environment where "everyone can be the main character," the following two programs were implemented: 1. Operation of Sensory Rooms (2 private rooms + 1 shared space) [Results: 13 participants in total, including 3 families (3 children and 5 guardians) and 5 adult individuals with autism] We provided dedicated spaces where children with sensory sensitivities or developmental characteristics, along with their families, and adult individuals receiving employment support who experience auditory sensitivities could watch the match calmly without worrying about their surroundings. [High Satisfaction] User surveys showed 100% positive responses regarding satisfaction and ease of participation. Feedback from participants and families: We designed the environment based on individual characteristics, alleviating anxiety associated with attending live events. Environmental adjustments: Zoned areas including a "Relaxation Zone" using Yogibo and Snoezelen (gentle lighting and calming spaces), and an "Active Zone" where participants could move freely. Visual support tools: Provided visual aids such as player photo boards and rule explanation boards based on expert knowledge, enabling tailored viewing experiences for children. Guest visits: Interactions with Criacao Shinjuku-affiliated Takemiyo Morioka (former Japan national soccer team player) and guest Naohiro Ishikawa (former Japan national soccer team player). Testimonials from Sensory Room users: "Previously, I panicked due to overstimulation, but this time I enjoyed the entire match safely." "The toys and considerations based on professional knowledge allowed parents to focus on enjoying the game with peace of mind." "The warm hospitality from the players and staff created wonderful memories." 2. Implementation of the "Diversity Experience (Daiek)" Tour [Results: 17 participants in total, including student and working adult volunteers] An experiential program was conducted to simulate the stimuli and discomfort felt by individuals with autism, helping participants internalize the need for consideration. Program details: Participants used special glasses and audio amplifiers to experience a stadium tour under restricted visual and auditory conditions. This helped deepen understanding of how a typical stadium environment can cause "unexpected levels of anxiety and stimulation" for neurodiverse individuals. Outcomes: 100% of participants reported a deeper understanding of sensory differences. Additionally, 87.5% stated their mindset toward volunteering had changed, leading to increased motivation to provide concrete support. Diversity Experience participant feedback: "I strongly felt the physical necessity of sensory rooms." "The stadium's stimuli were stronger than imagined, and I realized the importance of having accessible exit options." ■ Future Outlook Through this initiative, we observed improved stadium accessibility when combining professional environmental adjustments (hardware) with efforts to promote understanding among spectators (software). ADDS will continue collaborating with Criacao Shinjuku to disseminate the model of a stadium where "everyone can be the main character" from Shinjuku to the world. [About NPO Corporation ADDS] ADDS is committed to the mission of "co-creating a society where everyone in need of developmental support can learn authentically and live with hope." The organization promotes evidence-based early intervention, conducts research and development, trains support professionals, and carries out public awareness campaigns. [About Criacao Shinjuku] Criacao Shinjuku is a soccer club based in Shinjuku Ward, Tokyo, with the vision of "Enrich the world." It aims to create感动 through soccer and enrich people's hearts. [Inquiries regarding this initiative] ADDS Secretariat Email: advanced@adds.or.jp