Foreign Influencers Broadcast Nara's History, Culture, and Food Charm Overseas! 4th 'Nara Prefecture Project' Launched by the Orderly Inbound Tourism Promotion Committee
The 'Orderly Inbound Tourism Promotion Committee' conducted its 4th project in Nara Prefecture, using influencers to broadcast regional charm and tourism manners to the Greater China region, aiming for sustainable tourism.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 19:00
- 🔍 Collected: April 23, 2026 at 10:31
- 🤖 AI Analyzed: April 24, 2026 at 02:52 (16h 20m after Collected)
The "Orderly Inbound Tourism Promotion Committee," operated by the Public Policy Research Institute (a Specified Nonprofit Corporation located in Minato-ku, Tokyo; President: Kenzaburo Ikeda), implemented its 4th Nara Prefecture Project from Friday, April 17 to Saturday, April 18, 2026.
Following initiatives in the Chichibu area, Nasu area (Nasushiobara City and Nasu Town), and Yamanashi Prefecture (Kofu City, Fuefuki City, and Koshu City), this project was conducted targeting Nara City and Yamatokoriyama City in Nara Prefecture. The goal is to promote high-quality inbound tourism in harmony with the region through the communication of regional charm and manners.
Additionally, this project was implemented with the permission to use the name of the Japan Tourism Agency as a supporter (support period: March 31, 2026, to May 30, 2026) under the title "Project to Attract Foreign Tourists and Improve Manners Using Chinese SNS in Nara Prefecture."
Once again, welcoming Mr. Fumihiro Sato (President & CEO of XM Inc.), who has abundant expertise in the inbound tourism sector, as an advisor, reporting activities were conducted at various facilities and shops in Nara City and Yamatokoriyama City with the cooperation of the Nara Prefecture Tourism Bureau and collaboration with local stakeholders.
Nara City and Yamatokoriyama City are among the prominent tourist areas in the Kansai region with excellent access from Kyoto and Osaka. Known as a region visited by many domestic and international tourists, it possesses historical assets such as Nara Park, Todai-ji Temple, and Kasuga Taisha Shrine, as well as unique regional charms like the atmosphere of a castle town and goldfish culture.
■ Project Background and Purpose
In recent years, while the number of foreign tourists visiting Japan has continued to increase, troubles caused by differences in manners and cultures and misunderstandings with local residents have become apparent issues. The Orderly Inbound Tourism Promotion Committee focuses not just on expanding the number of tourists but on increasing "independent travelers welcomed by the region." Through information dissemination by influencers, the committee aims to promote an understanding of rules and manners.
In the 4th Nara Prefecture Project, focusing on tourism resources such as Nara Prefecture's historical and cultural assets, temples and shrines, traditional culture, and food, Chinese-speaking influencers conducted reporting and broadcasting. Concurrently, by promoting understanding of behavioral manners and cultural backgrounds in the region and aiming for harmony between tourists and the local community, the project aimed to create a model case for high-quality inbound tourism.
■ Characteristics of Nara Prefecture
Nara City and Yamatokoriyama City have tourism resources backed by historical, cultural, and religious backgrounds, attracting high interest from foreign visitors. In addition to world-class cultural assets like Nara Park, Todai-ji, and Kasuga Taisha, unique local cultures such as the castle town atmosphere and goldfish farming are characteristic features.
In this project, influencers actually visited and experienced these charms, broadcasting the content in Chinese. Through experience-based content distribution, the project promotes individual travel in harmony with the region and stimulates new inbound demand, while also contributing to a better understanding of local culture and manners.
■ Itinerary and Main Visited Sites
During the period, two Chinese-speaking influencers residing in Japan visited Nara City and Yamatokoriyama City, conducting reporting activities to disseminate information overseas via SNS and other channels.
Day 1 (April 17) Nara City: Reporting centered on History, Culture, and Food
Starting coverage at Nara Park and Mt. Wakakusa, they deepened their understanding of Nara's unique culture of coexisting with deer and tourism manners, while broadcasting the charm of the landscape where nature and history blend. In the Naramachi area, they introduced the appeal of food in addition to the traditional townscape and local culture. They covered the mochi-pounding demonstration at "Nakatani-dou" and broadcasted Nara's unique food culture through dishes using local ingredients at "Fukuden" and "Awa Naramachi Shop."
Day 2 (April 18) Yamatokoriyama City: Reporting on Local Culture and Experience Content
They reported on the history of the castle town and the origins of the region at the "Historic Site Koriyama Castle Ruins" and introduced traditional Japanese food culture at "Unagi Daimon." In addition, through an indigo dyeing experience at "Fure-ai Kobo Watamoto" and experiencing goldfish culture at "Kingyo café ~Yagiraya Hidamari~," they broadcasted the charm of tourism content utilizing local resources.
■ Influencer Comments and Future Communications
Influencers who experienced the history, culture, and culinary charm of Nara City and Yamatokoriyama City commented, "In addition to the depth of Nara's historical townscapes and temple culture, I felt the warmth of the people and the lifestyle culture rooted in the region." There were also voices saying, "I recognized the importance of understanding the cultural background unique to Japan, such as coexisting with deer and manners at temples and shrines."
Furthermore, they expressed their motivation for continuous broadcasting: "Through SNS, I want to broadcast the charm of Nara overseas, connect it to promoting an understanding of culture and manners, and contribute to increasing the number of travelers who act with consideration for the local community."
Following initiatives in the Chichibu area, Nasu area (Nasushiobara City and Nasu Town), and Yamanashi Prefecture (Kofu City, Fuefuki City, and Koshu City), this project was conducted targeting Nara City and Yamatokoriyama City in Nara Prefecture. The goal is to promote high-quality inbound tourism in harmony with the region through the communication of regional charm and manners.
Additionally, this project was implemented with the permission to use the name of the Japan Tourism Agency as a supporter (support period: March 31, 2026, to May 30, 2026) under the title "Project to Attract Foreign Tourists and Improve Manners Using Chinese SNS in Nara Prefecture."
Once again, welcoming Mr. Fumihiro Sato (President & CEO of XM Inc.), who has abundant expertise in the inbound tourism sector, as an advisor, reporting activities were conducted at various facilities and shops in Nara City and Yamatokoriyama City with the cooperation of the Nara Prefecture Tourism Bureau and collaboration with local stakeholders.
Nara City and Yamatokoriyama City are among the prominent tourist areas in the Kansai region with excellent access from Kyoto and Osaka. Known as a region visited by many domestic and international tourists, it possesses historical assets such as Nara Park, Todai-ji Temple, and Kasuga Taisha Shrine, as well as unique regional charms like the atmosphere of a castle town and goldfish culture.
■ Project Background and Purpose
In recent years, while the number of foreign tourists visiting Japan has continued to increase, troubles caused by differences in manners and cultures and misunderstandings with local residents have become apparent issues. The Orderly Inbound Tourism Promotion Committee focuses not just on expanding the number of tourists but on increasing "independent travelers welcomed by the region." Through information dissemination by influencers, the committee aims to promote an understanding of rules and manners.
In the 4th Nara Prefecture Project, focusing on tourism resources such as Nara Prefecture's historical and cultural assets, temples and shrines, traditional culture, and food, Chinese-speaking influencers conducted reporting and broadcasting. Concurrently, by promoting understanding of behavioral manners and cultural backgrounds in the region and aiming for harmony between tourists and the local community, the project aimed to create a model case for high-quality inbound tourism.
■ Characteristics of Nara Prefecture
Nara City and Yamatokoriyama City have tourism resources backed by historical, cultural, and religious backgrounds, attracting high interest from foreign visitors. In addition to world-class cultural assets like Nara Park, Todai-ji, and Kasuga Taisha, unique local cultures such as the castle town atmosphere and goldfish farming are characteristic features.
In this project, influencers actually visited and experienced these charms, broadcasting the content in Chinese. Through experience-based content distribution, the project promotes individual travel in harmony with the region and stimulates new inbound demand, while also contributing to a better understanding of local culture and manners.
■ Itinerary and Main Visited Sites
During the period, two Chinese-speaking influencers residing in Japan visited Nara City and Yamatokoriyama City, conducting reporting activities to disseminate information overseas via SNS and other channels.
Day 1 (April 17) Nara City: Reporting centered on History, Culture, and Food
Starting coverage at Nara Park and Mt. Wakakusa, they deepened their understanding of Nara's unique culture of coexisting with deer and tourism manners, while broadcasting the charm of the landscape where nature and history blend. In the Naramachi area, they introduced the appeal of food in addition to the traditional townscape and local culture. They covered the mochi-pounding demonstration at "Nakatani-dou" and broadcasted Nara's unique food culture through dishes using local ingredients at "Fukuden" and "Awa Naramachi Shop."
Day 2 (April 18) Yamatokoriyama City: Reporting on Local Culture and Experience Content
They reported on the history of the castle town and the origins of the region at the "Historic Site Koriyama Castle Ruins" and introduced traditional Japanese food culture at "Unagi Daimon." In addition, through an indigo dyeing experience at "Fure-ai Kobo Watamoto" and experiencing goldfish culture at "Kingyo café ~Yagiraya Hidamari~," they broadcasted the charm of tourism content utilizing local resources.
■ Influencer Comments and Future Communications
Influencers who experienced the history, culture, and culinary charm of Nara City and Yamatokoriyama City commented, "In addition to the depth of Nara's historical townscapes and temple culture, I felt the warmth of the people and the lifestyle culture rooted in the region." There were also voices saying, "I recognized the importance of understanding the cultural background unique to Japan, such as coexisting with deer and manners at temples and shrines."
Furthermore, they expressed their motivation for continuous broadcasting: "Through SNS, I want to broadcast the charm of Nara overseas, connect it to promoting an understanding of culture and manners, and contribute to increasing the number of travelers who act with consideration for the local community."