Public-Private Collaboration for Bicycle Traffic Rule Awareness: Hokkaido Development Bureau, Levanga Hokkaido, and NPO Porocle

NPO Porocle, the professional basketball team Levanga Hokkaido, and the Hokkaido Development Bureau have collaborated to create and release educational videos on bicycle traffic rules. In response to the introduction of the 'Blue Ticket' system in April 2026, the project features pro player Hiroto Kikuchi to promote safe bicycle usage through videos and home game events.
キャンペーンNQ 44/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: April 2, 2026 at 02:29
  • 🔍 Collected: April 1, 2026 at 18:37
  • 🤖 AI Analyzed: April 21, 2026 at 07:45 (469h 8m after Collected)
■ Hokkaido's Bicycle Season is Here! Public Interest in Bicycle Traffic Safety is Rising!

Certified NPO Porocle is engaged in various activities to contribute to the urban development, human resource cultivation, and overall appeal of Sapporo through its bike-sharing business.

Porocle has been collaborating with the Hokkaido Development Bureau under an agreement for mutual cooperation during disasters. Similarly, the professional basketball team Levanga Hokkaido has a comprehensive partnership agreement with the Hokkaido Development Bureau to promote regional revitalization. Based on these dual relationships (Porocle–Hokkaido Development Bureau and Levanga Hokkaido–Hokkaido Development Bureau), the three parties have come together for a co-creation project: producing educational videos for bicycle traffic rules and manners.

On April 1, 2026, the 'Traffic Infraction Notification System (Blue Ticket)' will be applied to bicycles, further increasing public interest in safety. The produced videos consist of short clips from Lesson 1 to 11 and a comprehensive long-form video. Hiroto Kikuchi, a player for Levanga Hokkaido (originally from Kitami, Hokkaido), appears in the videos to demonstrate basic cycling methods and rules, including details about the new 'Blue Ticket' system.

■ Safety Awareness Event at Levanga Hokkaido Home Game (March 11, 2026)

On Wednesday, March 11, at a Levanga Hokkaido home game against Sunrockers Shibuya held at Hokkai Kita-yale, a promotional booth was set up in cooperation with the Hokkaido Development Bureau.

During the event, original stickers featuring Levanga Hokkaido players and the mascot 'Leverd' wearing helmets while riding bicycles were distributed. The team engaged directly with many boosters in attendance to call for safe bicycle use.

Keywords: Porocle, Bicycle, Traffic Safety, Bicycle Rules, Levanga Hokkaido, Hokkaido Development Bureau, Bike Sharing, Sharing Economy