NPO Hito-Connect Hyogo Launches Dedicated Website for 'Shiretto Yuko-san,' a Character Visualizing 'Invisible Labor'
Hyogo-based NPO Hito-Connect Hyogo has launched 'yukosan.com,' a dedicated website for its original character 'Shiretto Yuko-san,' which visualizes the 'invisible burden' of housework and childcare. The site aims to serve as a central hub for information and collaboration, responding to a growing diversity of inquiries from local governments, companies, and individuals, and will provide information on products like Karuta card games and training programs to accelerate the project's nationwide expansion.
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- 📰 Published: May 19, 2026 at 18:00
- 🔍 Collected: May 19, 2026 at 09:31
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Life Assist Pro, operated by the non-profit organization Hito-Connect Hyogo, has launched 'yukosan.com,' a dedicated website for its original character, 'Shiretto Yuko-san,' created to visualize the 'invisible burden' of care work in housework and childcare.
The project has already built a track record, including adoption by four municipalities and an appearance on KBS Kyoto Radio. This new website establishes a formal hub for information dissemination and collaboration with local governments, companies, and individuals nationwide.
■ Background of the Website Launch
Previously, inquiries regarding 'Shiretto Yuko-san' were handled through the official Hito-Connect Hyogo website. However, as the sources of inquiries diversified to include local governments, corporations, media, and the general public, the need for a centralized information hub for the character became apparent.
The dedicated site, yukosan.com, consolidates all information related to 'Shiretto Yuko-san,' including the character's world, product details, use cases, team member introductions, and integration with Instagram.
■ What yukosan.com Offers
For Municipal and Corporate Representatives:
・Consideration of workshops and training programs using the Karuta cards.
・Review of case studies for gender equality, DE&I, and employee wellness initiatives.
・Inquiries about sponsorships, tie-ups, and collaborations.
For the General Public and Gift Shoppers:
・Access to the e-commerce site for Karuta cards (¥3,982, tax incl.).
・Access to the LINE Store for LINE stickers.
・Latest updates via Instagram (@shirettoyukosan).
■ Project Milestones
Jan 2026: Featured in Kobe Shimbun NEXT (Sanda edition).
Apr 2026: Announced nationwide expansion via PR TIMES.
May 2026: Announced the start of Karuta card sales in collaboration with Oishi Tengudo of Kyoto.
May 2026: Appeared on KBS Kyoto Radio's 'Shohukutei Kohei no Hokka Hoka Radio.'
May 2026: Launched the dedicated website 'yukosan.com.'
Municipal Adoptions: Sanda City, Aioi City, Ayabe City, Ashiya City.
■ Comment from Representative Director Yasuhiro Ebisu
'We wanted to create a place where we could properly reach those who need Yuko-san. With this dedicated site, we've taken another step toward a society where people can notice and change with a smile. We welcome consultations for collaboration with municipalities and companies.'
■ Product Overview
Karuta Card Game 'Everyone Notices: Housework, Childcare, and Consideration - Shiretto Yuko-san'
・Contents: 46 picture cards, 46 reading cards, 1 instruction sheet.
・Package size: 18 x 12.6 x 2.6 cm.
・Price: ¥3,982 (tax included).
・Where to Buy: Official E-commerce Site (https://lifeassistpro.stores.jp/).
・Manufacturer: Oishi Tengudo Co., Ltd. (founded in 1800, Kyoto).
LINE Stickers 'Shiretto Yuko-san's Stickers for Husbands Vol. 1'
・Where to Buy: LINE Store.
■ Organization Overview
Name: NPO Hito-Connect Hyogo / Life Assist Pro
Location: 1452-1 Teradaike, Myodani-cho, Tarumi-ku, Kobe, Hyogo
Representative: Yasuhiro Ebisu, Representative Director
Established: February 27, 2013
Business: Work-life balance support, workshops/training for municipalities, 'Shiretto Yuko-san' content development.
■ Inquiries
NPO Hito-Connect Hyogo / Life Assist Pro
PR Contact: Kazumi Noma
Inquiry Form: https://lifeassistpro.jp/inquiry/
The project has already built a track record, including adoption by four municipalities and an appearance on KBS Kyoto Radio. This new website establishes a formal hub for information dissemination and collaboration with local governments, companies, and individuals nationwide.
■ Background of the Website Launch
Previously, inquiries regarding 'Shiretto Yuko-san' were handled through the official Hito-Connect Hyogo website. However, as the sources of inquiries diversified to include local governments, corporations, media, and the general public, the need for a centralized information hub for the character became apparent.
The dedicated site, yukosan.com, consolidates all information related to 'Shiretto Yuko-san,' including the character's world, product details, use cases, team member introductions, and integration with Instagram.
■ What yukosan.com Offers
For Municipal and Corporate Representatives:
・Consideration of workshops and training programs using the Karuta cards.
・Review of case studies for gender equality, DE&I, and employee wellness initiatives.
・Inquiries about sponsorships, tie-ups, and collaborations.
For the General Public and Gift Shoppers:
・Access to the e-commerce site for Karuta cards (¥3,982, tax incl.).
・Access to the LINE Store for LINE stickers.
・Latest updates via Instagram (@shirettoyukosan).
■ Project Milestones
Jan 2026: Featured in Kobe Shimbun NEXT (Sanda edition).
Apr 2026: Announced nationwide expansion via PR TIMES.
May 2026: Announced the start of Karuta card sales in collaboration with Oishi Tengudo of Kyoto.
May 2026: Appeared on KBS Kyoto Radio's 'Shohukutei Kohei no Hokka Hoka Radio.'
May 2026: Launched the dedicated website 'yukosan.com.'
Municipal Adoptions: Sanda City, Aioi City, Ayabe City, Ashiya City.
■ Comment from Representative Director Yasuhiro Ebisu
'We wanted to create a place where we could properly reach those who need Yuko-san. With this dedicated site, we've taken another step toward a society where people can notice and change with a smile. We welcome consultations for collaboration with municipalities and companies.'
■ Product Overview
Karuta Card Game 'Everyone Notices: Housework, Childcare, and Consideration - Shiretto Yuko-san'
・Contents: 46 picture cards, 46 reading cards, 1 instruction sheet.
・Package size: 18 x 12.6 x 2.6 cm.
・Price: ¥3,982 (tax included).
・Where to Buy: Official E-commerce Site (https://lifeassistpro.stores.jp/).
・Manufacturer: Oishi Tengudo Co., Ltd. (founded in 1800, Kyoto).
LINE Stickers 'Shiretto Yuko-san's Stickers for Husbands Vol. 1'
・Where to Buy: LINE Store.
■ Organization Overview
Name: NPO Hito-Connect Hyogo / Life Assist Pro
Location: 1452-1 Teradaike, Myodani-cho, Tarumi-ku, Kobe, Hyogo
Representative: Yasuhiro Ebisu, Representative Director
Established: February 27, 2013
Business: Work-life balance support, workshops/training for municipalities, 'Shiretto Yuko-san' content development.
■ Inquiries
NPO Hito-Connect Hyogo / Life Assist Pro
PR Contact: Kazumi Noma
Inquiry Form: https://lifeassistpro.jp/inquiry/