Mugen Kaitaku Launches Nationwide Mirror Signage 'MIRAREF' in Major Commercial Facilities Including Yodobashi Camera, Begins Recruiting Advertisers and Sales Agencies

Mugen Kaitaku Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture; CEO: Koichi Ueno), which operates under the concept of “Turning advertising into an asset that enhances corporate trust,” supporting businesses in building credibility and improving marketing outcomes, has launched its comprehensive advertising agency business. As its first initiative, the company announces the handling of the mirror signage 'MIRAREF' installed in large retail stores and commercial facilities, including Yodobashi Camera, and the start of recruitment for advertisers and sales agencies from June 1, 2026.

Background: The Limits of Digital Advertising and Rising Demand for Trust

The digital advertising market continues to see rising ad costs due to intensified competition, while users increasingly avoid ads. As it becomes more difficult to achieve results through digital advertising alone, companies are now more than ever required to demonstrate not just what they sell, but also who is behind the offering—trustworthiness.

In response to this trend, the company has positioned advertising not merely as a customer acquisition tool, but as a means to enhance corporate credibility and brand value, leading to the launch of 'MIRAREF,' a mirror signage deployed in major nationwide commercial facilities.

Overview of MIRAREF: Mirror Signage Deployed Across 16 Locations, 96 Units Nationwide

MIRAREF is a mirror signage system that delivers advertising videos through mirror-surfaced displays installed at restroom washbasins. It is currently deployed across 16 locations nationwide, including 10 Yodobashi Camera stores, totaling 96 units. Each installation site maintains strict screening criteria, meaning advertising on this medium itself contributes to enhancing a company’s brand value.

Key Features of MIRAREF: Three Major Advantages

① High-Trust Installation Environment

Installation in nationally recognized large retail stores and commercial facilities requires passing rigorous screening standards. The mere presence of an advertisement in such venues serves as a signal of corporate credibility.

② High Forced-View Media Environment

Due to the nature of restroom washbasins, users naturally come into contact with the displayed content. With minimal interaction with smartphones or other media in this setting, MIRAREF achieves high visibility and viewer engagement.

③ Ripple Effects on Digital Strategies

The fact that a company is advertising in venues like Yodobashi Camera can be leveraged across websites, sales materials, and social media. This drives synergies with digital marketing efforts, such as improved negotiation rates and increased branded search volume.

Comment from CEO Koichi Ueno

"Gaining access to major nationwide retailers like Yodobashi Camera requires proven track record and high credibility. We are honored to handle a medium that meets such stringent standards. We believe mirror signage will become a powerful option in the growing advertising market, and we aim to expand this new form of advertising value—contributing not only to brand awareness but also to corporate trust—alongside advertisers and sales agencies."

Recruitment Overview: Advertisers and Sales Agencies Now Welcome

Recruitment Start Date: June 1, 2026

Advertiser Plans

- Initial Fee: None

- Monthly Fee: ¥150,000 to ¥300,000 (excluding tax)

- Customized advertising plans based on company size and objectives

Sales Agency Recruitment

- Eligibility: Corporations and sole proprietors willing to promote and sell MIRAREF

- Support: Provision of sales materials and proposal assistance

◆ Advertiser Landing Page

https://mirareflp-advertiser.vercel.app

◆ Agency Landing Page

https://mirareflp-agency.vercel.app

Future Outlook: Expanding Trust-Building Advertising Media

Mugen Kaitaku Co., Ltd. will continue to identify and provide advertising media that contribute to corporate trust-building and business growth. Through valuable platforms like MIRAREF, the company aims to co-create new market opportunities with advertisers and partner companies, supporting the growth of more businesses.

Company Overview

Company Name: Mugen Kaitaku Co., Ltd.

Representative: CEO Koichi Ueno

Headquarters: 2-2-40 Hamahigashi, Higashiyodogawa-ku, Osaka City, Osaka Prefecture

Established: October 2025

Business Activities: SNS operation outsourcing, sales support consulting, advertising agency services

URL: https://www.mugenkaitaku.com/