Authentic Imo Shochu "Daiyame~DAIYAME~" CM Series 3! "Today's Time to Quit, Daiyame Time. Ta-da!" Episode Released Today

The third installment of the commercial series for the authentic imo shochu "Daiyame~DAIYAME~," which has a lychee-like aroma, titled "Today's Time to Quit, Daiyame Time. Ta-da!" will begin airing today, June 30 (Tue).

*The character "浜" is the old form.

Authentic imo shochu "Daiyame~DAIYAME~," with its lychee-like aroma, was launched in 2018 with the concept of "unprecedented aroma" as an authentic shochu poised to lead the industry's next generation. It has gained support from drinkers unfamiliar with shochu and is recognized as a leading "aromatic shochu," a category that has been gaining attention in recent years. It has also received top gold awards at all three of the world's major spirits competitions (IWSC, ISC, SFWSC), earning high acclaim both domestically and internationally.

Website: https://www.hamadasyuzou.co.jp/daiyamedoki/

"Daiyame" is a Kagoshima dialect meaning "to relax and heal fatigue with an evening drink." It is a traditional dining custom of expressing gratitude for a day spent safely and refreshing oneself for the next day while enjoying an evening drink with family or friends.

To promote the culture and worldview of Daiyame, CM broadcasts began in 2022. The first installment, "Today's Time to Quit, Daiyame Time.," depicted a peaceful and healing time for a couple. The second installment in 2024, "Daiyame with That Person.," dramatically portrayed a man and woman immersing themselves in Daiyame time on a balcony with the setting sun. With this latest CM refresh, we aim to further expand recognition and update the brand's worldview.

【New CM "Today's Time to Quit, Daiyame Time. Ta-da!" Episode】

TV commercials will be broadcast in Kagoshima Prefecture starting June 30 (Tue), and from July onwards, in addition to video distribution services like TVer, it will be distributed nationwide via web and social media advertising.

30-second version: Here ■15-second version: Here

Cast Information

<Female Role>

Yuka Nakajima

Yuka Nakajima (27) *Age at the time of release

【Date of Birth】January 19, 1999

【Hometown】Aichi Prefecture

【Affiliation】TRUSTAR

【Career】

Began active modeling primarily for the fashion magazine "JJ" from 2019. In 2022, she officially launched her acting career in the film "A Nameless Episode, Tokyo Moratorium." She has appeared in films such as "Chacha" and "Imaginary Line," and dramas including Fuji TV's "Anata ga Shite kurenakutemo" and TBS's Sunday Theater "The Royal Family." With her presence that combines coolness and softness, and her strong acting skills, she is expected to achieve further breakthroughs in the future.

<Male Role>

Yuta Hayashi

Yuta Hayashi (25) *Age at the time of release

【Date of Birth】November 2, 2000

【Hometown】Tokyo

【Affiliation】Don Gyu Club

【Career】

After making his acting debut in 2020, he garnered attention with his screen debut in the film "Kusano Hibiki" (directed by Hisashi Saito). In the film "Orokamono no Mibun," released last year, he won the Best Actor Award at the 30th Busan International Film Festival. He is one of the emerging young actors drawing attention for his high acting ability and presence, having also received numerous newcomer awards in Japan for the same film.

CM Story

【Today's Time to Quit, Daiyame Time. Ta-da! Episode】

This commercial depicts how adding "Daiyame~DAIYAME~" to the moment after work transforms everyday life into a slightly more enjoyable and comfortable time.

The setting is a shopping street at dusk. A man and woman, having just finished work, meet by chance on their way home. The man holds tacos, and the woman holds "Daiyame." The scene, where the woman takes "Daiyame" out of her bag and shows it with a "Ta-da!," marks the beginning of their "Daiyame Time."

Afterward, they enjoy Daiyame highballs mixed with soda on their balcony, holding tacos. The vibrant aroma, reminiscent of lychee, spreads from the glass. The man's surprised expression after a sip conveys the unique aroma and refreshing taste of "Daiyame."

Proposing "Daiyame" as a modern evening drink that pairs well with foods characterized by unique aromas and flavors, such as tacos, and can be easily enjoyed with meals. Finally, it depicts a neighbor enjoying their "Daiyame Time," impressively conveying that "Daiyame" is spreading into the daily lives of many people as a companion to the end of the day.

Song Title: "Madobe no Uta" / Music Producer: Kazuyoshi Tonami

Representative Director, Music Producer, YUGE inc.

Since establishing the company in 2016, he has produced music for numerous commercials, films, and dramas.

"Madobe no Uta" Production Intent (Lyrics: Mitsue Ise, Composition: Kenjin Kanda)

We aimed to create a song with a gentle melody reminiscent of dusk, paired with lyrics that evoke a sense of excitement to go out. We strived for a song that would support the image of Daiyame as a moment of respite, with a gentle singing voice.

Staff List

【Executive Creative Director】Ichiro Kinoshita (Ichiro Kinoshita Office)

【Creative Director】Makoto Kinoshita (Magic)

【Planner】Makoto Kinoshita (Magic)

【Copywriter】Makoto Kinoshita (Magic)

【Art Director】Shinya Inoue (Dentsu)

【Producer】Nobumori Kurata / Kai Harada (Tohokushinsha)

【Production Manager】Chihiro Murakami (Tohokushinsha)

【Director & Cinematographer】Mitsunori Yokobori (Freelance)

【Lighting】Tatsunori Doi (Freelance)

【Cooking & Sizzle】Shinya Yamazaki (Freelance)

【Hair & Makeup】Saori Hattori (Freelance)

【Stylist】Kazuhide Umeda (Freelance)

【Casting】Tomokazu Yamauchi (kosei) / Kazuyuki Nishimura (kosei)

【Art Director】Takuya Okada (Freelance)

【Offline Editor】Tomohiro Nishijima (Kimuraseiki)

【Online Editor】Sakiko Tomita (Omnibus Japan)

【Music】Kazuyoshi Tonami (YUGE inc.)

【Mixer】Hiroshi Watanabe (Pan Pot)

SNS Campaign Held

Campaign Name: Daiyame New CM Release Campaign ~A Daiyame Time Gift for Your Hard Work~

How to Enter: Follow Hamada Shuzo's official X account and repost the designated post featuring the new CM video to be entered into a lottery for a chance to win one of the following prizes for 3 winners.

Hamada Shuzo Official X Account: Here *Designated Post: Here

Application Period: June 30, 2026 (Tue) - July 17 (Fri)

Prize: Daiyame Masumasu Hanjo Bottle (A special large 4,500ml bottle of Daiyame) to be presented to 3 winners by lottery.

We will continue to convey the appeal of authentic shochu to our consumers, and with gratitude poured into every glass, we will strive to realize our vision of "making authentic shochu a true national liquor, and furthermore, a world-renowned liquor."