When is the 'TAO Summer Gratitude Festival' taking place?

From June 15, 2026, 00:00 to June 21, 2026, 23:59.

How many PayPay points can I earn?

Up to 5,000 PayPay points per user.

How can I get the 99% off coupon?

Check in to the TAO app for 7 consecutive days to enter the lottery.

Are new Chinese beauty brands joining TAO?

Yes, five brands including JOOCYEE, Florasis, and JUDYDOLL are launching.

Can anyone use the coupons?

Yes, purchase-based coupons are available to all users.

Alibaba Group's Cross-Border E-Commerce App 'TAO' Launches 'TAO Summer Gratitude Festival' with Up to 75% Off Starting June 15

Published Jun 15, 2026 11:30 PM ・ Updated Jun 15, 2026 11:17 PM ・ 11 min read ・ Source: PR TIMES

Alibaba International Digital Commerce Group's cross-border e-commerce app 'TAO' will host its 'TAO Summer Gratitude Festival' from June 15 to 21, 2026, offering discounts of up to 75%. The campaign includes high-value PayPay point rewards, new Chinese beauty brands, and various coupons to enhance user engagement.

Alibaba International Digital Commerce Group, under Alibaba Group, operates the cross-border e-commerce app 'TAO (Tao)', which will launch the 'TAO Summer Gratitude Festival' from 00:00 on Monday, June 15, 2026, to 23:59 on Sunday, June 21, 2026—a seven-day event offering discounts of up to 75%. As user participation in TAO's campaigns continues to grow, this event is being launched in response to rising demand.

Event Overview: 'TAO Summer Gratitude Festival'

- Campaign Entry Period: Friday, June 12, 2026, 00:00 – Sunday, June 21, 2026, 23:59 - Campaign Period: Monday, June 15, 2026, 00:00 – Sunday, June 21, 2026, 23:59 - Event Website: https://guideway.tao.co/ssr/23981/24816/590730?wh_pid=23981/24816/590730

During the 'TAO Summer Gratitude Festival', users can earn up to 5,000 PayPay points.

Among the campaign-eligible products, some offer PayPay point rewards 20 to 50 times higher than normal. When combined with this campaign’s bonuses, users can receive point returns equivalent to up to 60 times the standard rate.

From Campaign Entry to PayPay Point Redemption

After users enter the campaign, bonus points will be awarded based on the number of qualifying product purchases made during the campaign period:

- Minimum purchase of ¥1,000 per order required - Bonus points expected to be credited around Monday, August 3, 2026

- 1 purchase: +1x bonus points - 2 purchases: +4x bonus points - 3 or more purchases: +10x bonus points

Campaign Terms and Conditions

The PayPay point multiplier applies to all orders placed during the campaign period. When combined with high-reward products, users can achieve up to 60x equivalent point returns. However, the maximum bonus points per user is capped at 5,000. Bonus points will be credited to eligible TAO user accounts within 40 days after the campaign ends.

Enjoy Shopping with Special Coupons! Chance to Get a 99% Off Coupon

During the campaign, TAO will distribute discount coupons based on app check-ins and purchase amounts. Take advantage of this opportunity to shop at great prices. Details of each coupon are as follows:

Earn Coupons via Continuous App Check-Ins! Up to 99% Off (Lottery)

By checking in to the TAO app, users can earn shopping discounts:

- 2 consecutive days: 10% off coupon - 5 consecutive days: 20% off coupon - 7 consecutive days: chance to win a 99% off coupon (up to ¥5,000)

* Users who check in for 7 consecutive days will enter the lottery; only winners will receive the 99% off coupon.

Universal Distribution Coupons – Available to All Users

Discount coupons based on purchase amount:

- ¥3,500 or more: ¥400 off coupon - ¥6,000 or more: ¥700 off coupon - ¥10,000 or more: ¥1,200 off coupon

Daily Chance! Limited-Quantity, First-Come, First-Served Coupon for Up to ¥2,500 Off

A coupon offering ¥2,500 off with a minimum purchase of ¥5,000 will be distributed.

- How to get it: Distributed daily starting at 12:00 PM (noon) during the campaign period - Note: First-come, first-served basis; ends once the limit is reached

Popular Chinese Beauty Brands Now Available on TAO! Featured Products Included in Campaign

In recent years, Japanese consumers have shown rapidly growing interest and demand for Chinese beauty brands. In response, TAO has welcomed new Chinese beauty brands that are highly popular among Japanese users. Products from these trending brands will also be eligible for discounts during the 'TAO Summer Gratitude Festival'.

Introducing the Newly Launched Chinese Beauty Brands on TAO

Five Chinese beauty brands gaining popularity in Japan are now launching on TAO.

Below are featured products from each brand:

[JOOCYEE] https://pages.tao.co/mapp/tmg-fe/jp-shop-page/storeHomeV2?sellerId=2206385106039

JOOCYEE Featured Products:

① JOOCYEE Juicy Solid Lip Balm https://jp.tao.co/item/1001006115666046?spm=a3w24.pagebrand.0.0.154abdxfbdxfjE&skuId=11000036495164384