Nagareyama City Releases 'Nagareyama Colorful Diary' Video Promotion Highlighting Individual Lifestyles Beyond Parenthood

Nagareyama City in Chiba Prefecture (Mayor: Yoshiharu Izaki) is distributing a video series called 'Nagareyama Colorful Diary' on its branding site 'Nagareyama Style.' The series embodies the site's concept, 'Create a life that suits me,' by closely following the daily lives of three families.

'Nagareyama Colorful Diary' ~My own goals beyond being just a mother or father~

Nagareyama City has been conducting PR activities aimed at dual-income, child-rearing generations living in the Tokyo metropolitan area, centered around the catchphrases 'If you're going to be a mother, Nagareyama City' and 'If you're going to be a father, Nagareyama City.' As a result, it has become a city attracting significant attention, ranking first in population growth rate among all cities nationwide for six consecutive years*. The city is promoting its appeal through videos featuring 'authentic voices of citizens,' providing hints for those considering relocation.

Previously, short interview videos titled 'Good Points of Nagareyama' were distributed on various SNS platforms, featuring a total of 46 citizens speaking about the city's charms in their own words. Additionally, the 'Nagareyama Diary' series, which followed the daily lives of three families, was distributed on the city's YouTube channel 'moricom.'

The newly released 'Nagareyama Colorful Diary' focuses on citizens who face their dreams, work, and personal interests not only as parents but as individual adults. By documenting their lives, the city conveys its charm as a place where people can realize their own unique lifestyles beyond just raising children.

Nagareyama City will continue to release video messages based on the themes of 'being a mother/father in Nagareyama' to further expand brand recognition and improve the city's image.

Nagareyama Style 'Nagareyama Colorful Movie'
https://brand.city.nagareyama.chiba.jp/movie/

Also available on the city's YouTube channel 'moricom'
https://www.youtube.com/@moricomnagareyama

Video promotion 'Good Points of Nagareyama' is available on Instagram 'moricom'
https://www.instagram.com/moricomnagareyama/

Branding Strategy of Nagareyama City
Since fiscal 2010, Nagareyama City has used citizens as models for PR advertisements and branding website visuals under the catchphrases 'If you're going to be a mother/father, Nagareyama City.' Through these visuals, the city aims to make its unique charms feel more accessible by capturing natural expressions and the daily atmosphere of families. By sharing authentic stories, the city helps prospective residents envision their lives in Nagareyama more specifically.

'Nagareyama Style' is a site that introduces lifestyles where people can be themselves, balancing access to the city center with a life surrounded by nature. The site features 'Nagareyama Style Magazine,' which introduces various lifestyle role models through articles updated regularly.

Nagareyama Style
https://brand.city.nagareyama.chiba.jp/

The city will continue to share its charms through video content and various web pages based on citizen feedback and real-life experiences.

'Nagareyama Style Magazine' Introducing Citizen Stories
Many citizens in Nagareyama City are involved in solving regional issues while practicing their own unique lifestyles and working styles. These citizens embody the brand message and the value of Nagareyama as a city where 'citizens' wisdom and power thrive.' By introducing these concrete examples, the magazine aims to generate interest and empathy toward Nagareyama among both residents and potential newcomers.

Nagareyama Style Magazine
https://brand.city.nagareyama.chiba.jp/magazine/

About Nagareyama City
Located in the northwestern part of Chiba Prefecture, Nagareyama City is known as the 'Forest City Nearest to the City Center,' combining a rich natural environment with excellent access to the metropolitan area. The population continues to grow, particularly among child-rearing generations.