No need to change, no need to worry about others' eyes. KEYUCA introduces 'Taipa Activewear' that can be continued as an extension of daily life.

KEYUCA, a lifestyle solution brand that sells original products related to clothing, food, and housing in its own stores (Company Name: Kawajun Co., Ltd., Location: Chuo-ku, Tokyo, Representative: Junzaburo Kawasaki), has pre-launched activewear that allows people to incorporate exercise into their lives without difficulty. The activewear was released in stores on Saturday, May 2nd, and on the KEYUCA online shop on Friday, April 24th.

Exercise only has meaning if it is continued. However, in busy daily lives filled with housework, childcare, commuting, etc., the act of 'preparing time and arrangements for exercise' itself often becomes a burden.

In a survey independently conducted by KEYUCA, 88.0% of people responded that they would want clothes that allow them to exercise in their everyday wear.

Therefore, what KEYUCA aimed for was to allow people to incorporate exercise into their lives without disrupting their daily routines. This is 'Taipa Activewear,' which allows serious exercise to be continued naturally as an extension of daily life.

To achieve this, we established 'Three Lesses' to reduce the hurdles to exercise and make it easier to continue:

1. No changing

With general sportswear, it is necessary to change from everyday clothes to exercise clothes, which alone raises the hurdle for exercise. KEYUCA's Taipa Activewear is designed to be suitable for exercise while also being wearable for tea or shopping. You can start exercising within your daily routine without the hassle of changing.

Not too sporty, from daily wear to workouts.

For days when you want to move your body more.

2. No anxiety

We focused on the psychological hurdle during exercise: 'I'm concerned about exposing my body shape.' Instead of forcibly hiding the body, the style-covering design makes the body line look beautiful, allowing you to move with confidence.

Covers the stomach area and upper arms

Stomach support makes the line look beautiful

One extra item to relieve anxiety

Hip switching pattern to make the waist look higher

3. No luggage

To allow you to go to the gym empty-handed, we've added hands-free pockets and reflectors for safety at night.

It eliminates the hassle of preparing luggage, making it easy to go to the gym empty-handed whenever you feel like it, and exercise immediately.

Pockets for mobile phones

Hidden pocket inside the right pocket for valuables

Chest pocket for locker keys and card keys

Reflectors for safety in the dark

KEYUCA's Taipa Activewear is not sportswear for pushing yourself, but an item for naturally continuing exercise in a busy daily life. It is new wear that allows you to continue effortlessly as an extension of your life, without special preparations.

Product Lineup

Product Name: H Style Cover Long T-shirt

Price: ¥3,400 (incl. tax ¥3,740)

Release Date: May 2nd (Sat) *KEYUCA Online Shop pre-sale on April 24th (Fri)

Size: Free size / Shoulder width = 50cm,

Body width = 100cm, Length = 71cm,

Sleeve length = 18cm, Hem width = 88cm

Colors: Charcoal Gray, Lavender

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Product Name: H Relax Half-ZIP Polo Shirt

Price: ¥3,400 (incl. tax ¥3,740)

Release Date: May 2nd (Sat)

*KEYUCA Online Shop pre-sale on April 24th (Fri)

Size: Free size / Shoulder width = 43cm,

Body width = 104cm, Length = Front 62.5cm, Back 66cm, Sleeve length = 21.5cm,

Hem width = 106cm

Colors: Charcoal Gray, Lavender

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Product Name: H Style Cover Jogger Pants

Price: ¥3,900 (incl. tax ¥4,290)

Release Date: May 2nd (Sat)

*KEYUCA Online Shop pre-sale on April 24th (Fri)

Size: M size, L size

Colors: Charcoal Gray, Lavender

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Product Name: H Style Cover Short Pants

Price: ¥2,500 (incl. tax ¥2,750)

Release Date: May 2nd (Sat)

*KEYUCA Online Shop pre-sale on April 24th (Fri)

Size: M size, L size

Colors: Charcoal Gray, Lavender

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Product Name: H Style Care Rib Leggings

Price: ¥3,200 (incl. tax ¥3,520)

Release Date: March 28th (Sat)

*KEYUCA Online Shop pre-sale on April 24th (Fri)

Size: M size, L size

Colors: Charcoal Gray

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For first-time users! <Starter Set Contents> ¥8,290 (incl. tax ¥9,119)

H Style Cover Long T-shirt, H Style Cover Jogger Pants, H 5-finger Training Socks

・"H Style Cover Long T-shirt" ¥3,400 (incl. tax ¥3,740)

・"H Style Cover Jogger Pants" ¥3,900 (incl. tax ¥4,290)

・"H 5-finger Training Socks" ¥990 (incl. tax ¥1,089)