PR for "May 10 is Brown Sugar Day"
The Okinawa Brown Sugar Cooperative and the Distribution Economics Institute of Japan will promote "May 10 is Brown Sugar Day" by distributing free Okinawan brown sugar to passengers on flights departing from and arriving in Okinawa, in cooperation with five airlines.
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- 📰 Published: May 8, 2026 at 00:00
- 🔍 Collected: May 7, 2026 at 15:32
- 🤖 AI Analyzed: May 7, 2026 at 15:55 (23 min after Collected)
The Okinawa Brown Sugar Cooperative (Headquarters: Naha City, Okinawa Prefecture; Representative Director: Naohiko Uehara) and the Distribution Economics Institute of Japan (Headquarters: Chiyoda Ward, Tokyo; President: Hiroki Kato) will conduct PR activities on Sunday, May 10, by providing Okinawan brown sugar to five airlines operating flights to and from Okinawa. The airlines will then distribute the brown sugar to passengers free of charge.
The purpose of this activity is to inform tourists visiting Okinawa and consumers using the Okinawa routes of each airline that "May 10 is Brown Sugar Day," by distributing free individually packaged Okinawan brown sugar (pure brown sugar). *May 10 being Okinawan Brown Sugar Day was established by the Okinawa Cane Sugar Measures Council and is registered as an anniversary by the Japan Anniversary Association.
This PR activity will be conducted as part of the "FY2026 Okinawa Brown Sugar Sales Strength Reinforcement Support Project" of the Okinawa General Bureau.
Date of Implementation
Sunday, May 10
Scheduled Airlines for Distribution and Distribution Locations/Methods
Japan Airlines Co., Ltd.: Boarding gates for Naha Airport departing flights, and lounges
All Nippon Airways Co., Ltd.: ANA departure counters, lounges, etc.
Japan Transocean Air Co., Ltd.: Distributed by flight attendants on all operating flights
Ryukyu Air Commuter Co., Ltd.: Set up near boarding gates for all operating flights
Solaseed Air Inc.: Distributed by flight attendants on all operating flights
*Distribution locations and methods may change due to weather or flight conditions.
Scheduled Number of Items for Distribution
Total: 44,170 pieces
Scheduled Okinawan Brown Sugar for Distribution
Tarama Island brown sugar in individual packaging
■ About Okinawan Brown Sugar
Okinawan brown sugar is a representative type of unrefined sugar produced in limited sugar factories (8 remote island factories). It is made by boiling down sugarcane juice as is, then cooling it without further processing. In addition to sugar, it is rich in many mineral components such as potassium, calcium, and iron, and is characterized by its unique aroma. It is widely incorporated into traditional Okinawan home cooking, and more recently, into sweets and beverages.
■ About Information Dissemination
We are actively disseminating information about Okinawan brown sugar. You can find information about Okinawan brown sugar and new products using Okinawan brown sugar on the Okinawa Brown Sugar Cooperative's website, TikTok, Instagram, YouTube, Facebook, and X.
Website: Okinawa Brown Sugar Cooperative
TikTok: https://www.tiktok.com/@okinawa.kokuto
Instagram: https://www.instagram.com/okinawa.kokuto/
YouTube: Okinawa Brown Sugar Cooperative okinawa-kurozatou - YouTube
Facebook: https://www.facebook.com/okinawa.kokuto/
X: https://x.com/bokukokuto
■ Request for Interviews
For interview requests regarding this matter, please contact the Okinawa Brown Sugar Cooperative or the Distribution Economics Institute of Japan by phone or email by 5:00 PM on Friday, May 8. Please use the contact information below.
Contact Information for this Matter
■ Okinawa Brown Sugar Cooperative 1F Okinawa Livestock Promotion Center, 1-24-27 Kubogura, Naha City, Okinawa Prefecture
Contact: Ura, Ichi
TEL 098-851-8188 FAX 098-851-8877 MAIL Please contact via the QR code below.
◀Okinawa Brown Sugar Cooperative Email Address
■ Distribution Economics Institute of Japan Okinawa Office 9F, 1-1-1 Kumoji, Naha City, Okinawa Prefecture
Contact: Yoshima, Mori, Takahashi
TEL 03-5213-4534 FAX 03-5276-5457 MAIL Please contact via the QR code below.
◀Distribution Economics Institute of Japan Email Address
The purpose of this activity is to inform tourists visiting Okinawa and consumers using the Okinawa routes of each airline that "May 10 is Brown Sugar Day," by distributing free individually packaged Okinawan brown sugar (pure brown sugar). *May 10 being Okinawan Brown Sugar Day was established by the Okinawa Cane Sugar Measures Council and is registered as an anniversary by the Japan Anniversary Association.
This PR activity will be conducted as part of the "FY2026 Okinawa Brown Sugar Sales Strength Reinforcement Support Project" of the Okinawa General Bureau.
Date of Implementation
Sunday, May 10
Scheduled Airlines for Distribution and Distribution Locations/Methods
Japan Airlines Co., Ltd.: Boarding gates for Naha Airport departing flights, and lounges
All Nippon Airways Co., Ltd.: ANA departure counters, lounges, etc.
Japan Transocean Air Co., Ltd.: Distributed by flight attendants on all operating flights
Ryukyu Air Commuter Co., Ltd.: Set up near boarding gates for all operating flights
Solaseed Air Inc.: Distributed by flight attendants on all operating flights
*Distribution locations and methods may change due to weather or flight conditions.
Scheduled Number of Items for Distribution
Total: 44,170 pieces
Scheduled Okinawan Brown Sugar for Distribution
Tarama Island brown sugar in individual packaging
■ About Okinawan Brown Sugar
Okinawan brown sugar is a representative type of unrefined sugar produced in limited sugar factories (8 remote island factories). It is made by boiling down sugarcane juice as is, then cooling it without further processing. In addition to sugar, it is rich in many mineral components such as potassium, calcium, and iron, and is characterized by its unique aroma. It is widely incorporated into traditional Okinawan home cooking, and more recently, into sweets and beverages.
■ About Information Dissemination
We are actively disseminating information about Okinawan brown sugar. You can find information about Okinawan brown sugar and new products using Okinawan brown sugar on the Okinawa Brown Sugar Cooperative's website, TikTok, Instagram, YouTube, Facebook, and X.
Website: Okinawa Brown Sugar Cooperative
TikTok: https://www.tiktok.com/@okinawa.kokuto
Instagram: https://www.instagram.com/okinawa.kokuto/
YouTube: Okinawa Brown Sugar Cooperative okinawa-kurozatou - YouTube
Facebook: https://www.facebook.com/okinawa.kokuto/
X: https://x.com/bokukokuto
■ Request for Interviews
For interview requests regarding this matter, please contact the Okinawa Brown Sugar Cooperative or the Distribution Economics Institute of Japan by phone or email by 5:00 PM on Friday, May 8. Please use the contact information below.
Contact Information for this Matter
■ Okinawa Brown Sugar Cooperative 1F Okinawa Livestock Promotion Center, 1-24-27 Kubogura, Naha City, Okinawa Prefecture
Contact: Ura, Ichi
TEL 098-851-8188 FAX 098-851-8877 MAIL Please contact via the QR code below.
◀Okinawa Brown Sugar Cooperative Email Address
■ Distribution Economics Institute of Japan Okinawa Office 9F, 1-1-1 Kumoji, Naha City, Okinawa Prefecture
Contact: Yoshima, Mori, Takahashi
TEL 03-5213-4534 FAX 03-5276-5457 MAIL Please contact via the QR code below.
◀Distribution Economics Institute of Japan Email Address