PR for "May 10th is Brown Sugar Day"
The Okinawa Brown Sugar Cooperative Association and the Distribution Economics Institute of Japan are collaborating with five airlines operating flights to and from Okinawa to distribute Okinawan brown sugar free of charge to passengers, promoting "May 10th as Brown Sugar Day." This activity aims to raise awareness of brown sugar among tourists visiting Okinawa and consumers using Okinawa flights.
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- 📰 Published: May 8, 2026 at 00:00
- 🔍 Collected: May 7, 2026 at 15:32
- 🤖 AI Analyzed: May 7, 2026 at 16:08 (36 min after Collected)
The Okinawa Brown Sugar Cooperative Association (Headquarters: Naha City, Okinawa Prefecture; Representative Director: Naohiko Uehara) and the Distribution Economics Institute of Japan (Headquarters: Chiyoda-ku, Tokyo; Chairman: Hiroki Kato) will collaborate with five airlines operating flights to and from Okinawa on Sunday, May 10th, to provide Okinawan brown sugar. The airlines will then distribute it free of charge to passengers as a PR activity.
The purpose of this free distribution of individually packaged Okinawan brown sugar (pure brown sugar) is to inform tourists visiting Okinawa and consumers using flights to and from Okinawa about "May 10th being Brown Sugar Day." *May 10th was designated as Okinawa Brown Sugar Day by the Okinawa Molasses Sugar Countermeasures Council and registered as an anniversary by the Japan Anniversary Association.
This PR activity will be implemented as part of the Okinawa General Bureau's "FY2026 Okinawa Brown Sugar Sales Enhancement Support Project."
Implementation Date
Sunday, May 10th
Scheduled Airlines for Distribution and Distribution Locations/Methods
Japan Airlines Co., Ltd.: Boarding gates and lounges for flights departing from Naha Airport
All Nippon Airways Co., Ltd.: ANA departure counters, lounges, etc.
Japan Transocean Air Co., Ltd.: Distributed by cabin attendants on all operating flights
Ryukyu Air Commuter Co., Ltd.: Installed near boarding gates for all operating flights
Solaseed Air Inc.: Distributed by cabin attendants on all operating flights
*Distribution locations and methods may change due to weather, operational status, etc.
Scheduled Number of Items to be Distributed
Total: 44,170 pieces
Scheduled Okinawan Brown Sugar for Distribution
Individually packaged brown sugar from Tarama Island
■ About Okinawa Brown Sugar
Okinawa brown sugar is a representative unrefined sugar produced in limited sugar factories (8 island factories). It is manufactured by boiling down sugarcane juice as is, concentrating it, and then cooling it without further processing. In addition to sugar, it is rich in many minerals such as potassium, calcium, and iron, and is characterized by its unique aroma. It is widely used in traditional Okinawan home cooking and, more recently, in sweets and beverages.
■ Information Dissemination
We are actively disseminating information about Okinawan brown sugar. You can find information about Okinawan brown sugar and new products using Okinawan brown sugar on the Okinawa Brown Sugar Cooperative Association's website, TikTok, Instagram, YouTube, Facebook, and X.
Website: Okinawa Brown Sugar Cooperative Association
TikTok: https://www.tiktok.com/@okinawa.kokuto
Instagram: https://www.instagram.com/okinawa.kokuto/
YouTube: Okinawa Brown Sugar Cooperative Association okinawa-kurozatou - YouTube
Facebook: https://www.facebook.com/okinawa.kokuto/
X: https://x.com/bokukokuto
■ Application for Interview
For interview applications regarding this matter, please contact the Okinawa Brown Sugar Cooperative Association or the Distribution Economics Institute of Japan at the contact information below by 5:00 PM on Friday, May 8th, via phone or email.
Contact Information for this Matter
■ Okinawa Brown Sugar Cooperative Association 1F Okinawa Livestock Promotion Center, 1-24-27 Kohagura, Naha City, Okinawa Prefecture
Contact persons: Ura, Iji
TEL 098-851-8188 FAX 098-851-8877 MAIL Please contact via the QR code below.
◀ Okinawa Brown Sugar Cooperative Association Email Address
■ Distribution Economics Institute of Japan Okinawa Office 9F, 1-1-1 Kumoji, Naha City, Okinawa Prefecture
Contact persons: Yoshima, Mori, Takahashi
TEL 03-5213-4534 FAX 03-5276-5457 MAIL Please contact via the QR code below.
◀ Distribution Economics Institute of Japan Email Address
The purpose of this free distribution of individually packaged Okinawan brown sugar (pure brown sugar) is to inform tourists visiting Okinawa and consumers using flights to and from Okinawa about "May 10th being Brown Sugar Day." *May 10th was designated as Okinawa Brown Sugar Day by the Okinawa Molasses Sugar Countermeasures Council and registered as an anniversary by the Japan Anniversary Association.
This PR activity will be implemented as part of the Okinawa General Bureau's "FY2026 Okinawa Brown Sugar Sales Enhancement Support Project."
Implementation Date
Sunday, May 10th
Scheduled Airlines for Distribution and Distribution Locations/Methods
Japan Airlines Co., Ltd.: Boarding gates and lounges for flights departing from Naha Airport
All Nippon Airways Co., Ltd.: ANA departure counters, lounges, etc.
Japan Transocean Air Co., Ltd.: Distributed by cabin attendants on all operating flights
Ryukyu Air Commuter Co., Ltd.: Installed near boarding gates for all operating flights
Solaseed Air Inc.: Distributed by cabin attendants on all operating flights
*Distribution locations and methods may change due to weather, operational status, etc.
Scheduled Number of Items to be Distributed
Total: 44,170 pieces
Scheduled Okinawan Brown Sugar for Distribution
Individually packaged brown sugar from Tarama Island
■ About Okinawa Brown Sugar
Okinawa brown sugar is a representative unrefined sugar produced in limited sugar factories (8 island factories). It is manufactured by boiling down sugarcane juice as is, concentrating it, and then cooling it without further processing. In addition to sugar, it is rich in many minerals such as potassium, calcium, and iron, and is characterized by its unique aroma. It is widely used in traditional Okinawan home cooking and, more recently, in sweets and beverages.
■ Information Dissemination
We are actively disseminating information about Okinawan brown sugar. You can find information about Okinawan brown sugar and new products using Okinawan brown sugar on the Okinawa Brown Sugar Cooperative Association's website, TikTok, Instagram, YouTube, Facebook, and X.
Website: Okinawa Brown Sugar Cooperative Association
TikTok: https://www.tiktok.com/@okinawa.kokuto
Instagram: https://www.instagram.com/okinawa.kokuto/
YouTube: Okinawa Brown Sugar Cooperative Association okinawa-kurozatou - YouTube
Facebook: https://www.facebook.com/okinawa.kokuto/
X: https://x.com/bokukokuto
■ Application for Interview
For interview applications regarding this matter, please contact the Okinawa Brown Sugar Cooperative Association or the Distribution Economics Institute of Japan at the contact information below by 5:00 PM on Friday, May 8th, via phone or email.
Contact Information for this Matter
■ Okinawa Brown Sugar Cooperative Association 1F Okinawa Livestock Promotion Center, 1-24-27 Kohagura, Naha City, Okinawa Prefecture
Contact persons: Ura, Iji
TEL 098-851-8188 FAX 098-851-8877 MAIL Please contact via the QR code below.
◀ Okinawa Brown Sugar Cooperative Association Email Address
■ Distribution Economics Institute of Japan Okinawa Office 9F, 1-1-1 Kumoji, Naha City, Okinawa Prefecture
Contact persons: Yoshima, Mori, Takahashi
TEL 03-5213-4534 FAX 03-5276-5457 MAIL Please contact via the QR code below.
◀ Distribution Economics Institute of Japan Email Address