Laforet Harajuku will hold "LAFORET GRAND BAZAR" for 5 days from July 23 (Thu) to July 27 (Mon).
"LAFORET GRAND BAZAR" is a sale themed "Japan's Latest Starting, Japan's Best Value." In addition to popular items from in-store shops being up to 80-90% OFF, special items available only here will be offered at Grand Bazaar limited POP UP SHOPs and more.
The regular daily events include not only classics like "Morning Tickets" and "Wagon Sales," but also new events like "Mannequin Purchase," where you get an additional 10% OFF when you buy the entire outfit worn by a red mannequin, ensuring a fresh shopping experience every day with various time sales. Furthermore, a wagon will be set up at the entrance daily for 5 days, selling even more affordable items and hidden gems from popular brands inside and outside the building.
Additionally, during the "LAFORET GRAND BAZAR" period, dining establishments will offer menus normally priced from 610 to 1,100 yen at a "Thank You Price" (390 yen (tax incl.) / eligible menus change daily / limited to the first 100 customers each day) as a token of our appreciation.
At 5F MAKE THE STAGE, the BABYMONSTER 2026-27 WORLD TOUR [CHOOM] Pop-Up Store will be held from July 23 (Thu) to August 3 (Mon), featuring tour original merchandise and a novelty campaign. At 2F CONTAINER, a POP UP SHOP "A.M.B POPUPSHOP" will gather Ambidex Group brands, offering items perfect for summer.
Enjoy the 5-day limited "LAFORET GRAND BAZAR," which re-proposes the joy of shopping through advertising visuals and in-store/outdoor decorations with the concept of an "Easel Bulletin Board," along with various content and events.
Special Website https://www.laforet.ne.jp/gb_summer2026/
Real-time In-store Information during the event X Account @Laforet_SALE https://x.com/laforet_sale
Promotional Video https://youtu.be/T5oDqnvQiss
LAFORET GRAND BAZAR - Sale Plans
Entrance Wagon
A wagon will appear in front of the Laforet Harajuku entrance every day! Many great deals and hidden gems will be available.
[Venue] 1F Main Entrance
[Participating Stores]
July 23 (Thu) A’GEM/9×.kom / ALLEY TOKYO / LHP WOMEN / SHEEP / YZ (yutori shop) *
July 24 (Fri) A’GEM/9×.kom / ALLEY TOKYO / LHP WOMEN / SHEEP / YZ (yutori shop) *
July 25 (Sat) A’GEM/9×.kom / ALLEY TOKYO / AS KNOW AS PINKY / LHP WOMEN / YZ (yutori shop) *
July 26 (Sun) ALLEY TOKYO / AS KNOW AS PINKY / LHP WOMEN / RNA MEDIA / SHEEP
July 27 (Mon) A’GEM/9×.kom / ALLEY TOKYO / LHP WOMEN / SHEEP
* A’GEM/9×.kom: A'gem / Agemnine The hednist / ARULE / FANCY CLUB / ISTKUNST / .koM / LUVISTRUE / mahagrid / muahmuah / Paragraph / ROMANTIC CROWN
* YZ (yutori shop): Younger Song / HTH / My Sugar Babe / BROKEN BASE / CENTIMETER / genzai / BALLSY.BROTHERS / Student Apathy
Standing Sale! Market of Love and Madness
Five sellers from the B0.5F "Market of Love and Madness" will parade through the building daily, holding special sale events.
Feel free to shop if you encounter them in the building.
Participating Creators: Shijol / Tsukieri SHOP [Ayatsu Kobo] / FLAVASTA / GYAN GYAN STYLE / Suiin
Morning Ticket
"Morning Tickets" offering an additional 10% OFF from sale prices will be given to those who visit before opening, Hills App members, and followers of the official Laforet Harajuku Instagram account (@Laforet_H).
(Valid only at participating stores, usable from opening until 2:00 PM)
Lowest Price Guaranteed
Items and racks marked with "Lowest Price Guaranteed" are promised to keep their prices until the end of the Grand Bazaar.
Set Discount
A time sale event where the more you buy, the greater the savings.
Even more savings when you buy 2 or more items as a set.
Store's Finest Item
Don't overlook items other than sale items.
"Store's Finest Items," recommended with pride by each store, feature items meticulously crafted from design to production, along with special workshops and events.
<Daily at 3 PM! Daily Event>
July 23 (Thu)
Laforet Only
Laforet exclusive items, special events, surprising prices, etc.
A special time sale featuring only "Laforet Only" items.
July 24 (Fri)
Sample Clearance
A time sale event offering secret sample items not usually available in stores.
Find rare items like one-of-a-kind pieces and samples.
July 25 (Sat)
Mannequin Purchase (New Event)
An event offering an additional 10% OFF when you purchase the entire outfit worn by a red mannequin.
July 26 (Sun)
Wagon Sale
Selling bargain items from wagons and racks set up in front of the store.
July 27 (Mon)
Final Time Sale - Limited Time Discount -
Final price reductions with a complete sell-off of inventory.
LAFORET GRAND BAZAR - 390 (Thank you) PRICE MENU
Dining establishments in the building will offer special "Thank You Price" menus for 390 yen daily, as a token of our appreciation.
July 23 (Thu)
Nikokken Supervision Soy Milk Day / NONARA PEARL
(NIYOSHIKEN KANSHU DOUSHAN BIYORI / NONARA PEARL)
・Tapioca and Taiwanese Roasted Oolong Milk Tea M 610 yen → 390 yen
・Passion Fruit Black Tea M 650 yen → 390 yen
Recommended drinks from NONARA PEARL. Choose from two types.
July 24 (Fri)
ovgo Baker Meiji St.
Brownie w/ whipped cream (Plain) 740 yen → 390 yen
The popular rich chocolate brownie, topped with maple-flavored whipped cream!
July 25 (Sat)
MILK MILK MILK!
Milk Bottle (Café au Lait) 880 yen → 390 yen
A smooth café au lait made with carefully selected milk and rich coffee.
July 26 (Sun)
1F Food Truck STREET CHURROS HARAJUKU
Churin 600 yen → 390 yen
The Laforet exclusive "Churin" is a bite-sized mini churro in a special package, enjoyed with a flavor by shaking it up – an original product.
July 27 (Mon)
Guzman y Gomez
Light Size Chicken Burrito 1,100 yen → 390 yen
A balanced and popular No.1 menu item with vegetables, rice, and cheese wrapped in a tortilla.
LAFORET GRAND BAZAR – POP UP SHOPS
July 23 (Thu) - August 3 (Mon)
<5F MAKE THE STAGE> 2026-27 BABYMONSTER WORLD TOUR [CHOOM] IN JAPAN
POP-UP STORE (Baby Monster World Tour "Choom" Pop-Up Store)
<Held Simultaneously> BABYMONSTER in Laforet HARAJUKU CAMPAIGN
The second world tour of YG ENTERTAINMENT's girl group BABYMONSTER has been decided. To commemorate the tour, a POP-UP STORE and an in-store collaboration event "BABYMONSTER in Laforet HARAJUKU CAMPAIGN" will be held.
During the POP-UP STORE period, customers who spend 5,000 yen or more (tax incl.) at participating stores will receive a random original sticker (7 types in total).
* Novelties are available while supplies last. Please check the Laforet Harajuku website etc. for participating stores.
July 23 (Thu) - July 27 (Mon)
<2F CONTAINER> A.M.B POPUP SHOP
Ambidex Group brands gather for a POP UP!
Seven brands will gather for the POP UP: "CHILD WOMAN" and "PAR ICI" from Ambidex Group's Okumo, "bulle de savon," "yuni," and "buoybuoy" from cloth words, "iki" from BAUENZ, and "WAAN" from Rin international. Items, mainly for spring and summer, will be available at affordable prices.
bulle de savon sheer check cache-coeur cami blouseiki Cu/C/Li Kiryu Shiwalong DressWAAN Collage Knit PO
LAFORET GRAND BAZAR - Advertising Visual
Concept: "Easel Bulletin Board"
A platform where everyone can freely layer their expressions during the passionate 5 days of the Laforet Grand Bazaar, where all kinds of individuality gather.
No need to be restricted. Draw as you please. An "Easel Bulletin Board" to draw and leave behind your impulsive styles is born in Harajuku this summer.
Creative Director: Kenta Suzuki (Firstthing)
Art Director: Michihisa Sakamoto
Designers: Tomomi Iizuka, Mitsuki Eguchi, Kanoko Uozumi
Producer: Ryotaro Omori
Production Managers: Haruki Fujimoto, Minori Isomura
Music: Azikazin Magic World
Planning + Production: Firstthing + Think & Craft
LAFORET GRAND BAZAR - Image
LAFORET GRAND BAZAR PR Video
https://youtu.be/l7x-qwTDTJs
FACT BOX
- Source: PR TIMES
- Category: Event
- Organizations: BABYMONSTER / YG ENTERTAINMENT / Firstthing