ZenX to Host "New Business Creation in the Time Value Economy" Event by Future Concept Consortium (June 4, 2026)
ZenX Co., Ltd. will host an event titled "New Business Creation in the Time Value Economy" on June 4, 2026, organized by the Future Concept Consortium. Co-hosted with Nissan Motor Co., Ltd., the event aims to promote collaboration between large corporations and startups and address challenges in new business creation.
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ZenX Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director CEO: Masahiro Goto) will host an event on Thursday, June 4, 2026, titled "New Business Creation in the Time Value Economy – Deciphering from Nissan Ambitious Time and Future Scenarios" (June 4, 2026), co-hosted by Nissan Motor Co., Ltd., and organized by the Future Concept Consortium.
This event is positioned as part of the "Future Concept Consortium" led by ZenX and Frost & Sullivan, a global research and consulting firm from the United States (Japan subsidiary: Frost & Sullivan Japan K.K.). It will discuss the redefinition of mobility spaces and the potential for new business models, starting from Nissan Motor's mid-to-long-term vision, "Ambitious Time." Beyond mere information provision, the event will provide a comprehensive explanation, based on actual projects, from understanding technology trends and megatrends to their implementation in business, and further to the execution process through co-creation with startups.
Click here to apply.
■ Background: Changing the structure where large corporations and startups find it difficult to connect
Many companies face challenges such as "not knowing how to proceed with new businesses," "unable to commercialize trends," and "startup collaboration not progressing." The background to this is a fragmented structure where understanding megatrends, business design, and external collaboration are disconnected.
On the side of large corporations:
・Difficulty in identifying promising technologies
・Difficulty in finding suitable partners
・Time-consuming internal adjustments and decision-making
For these reasons, new businesses often struggle to move forward.
On the other hand, startups also face challenges such as:
・Limited contact points with large corporations
・Unclear collaboration processes
・Mismatched decision-making speed and timing
This "difficulty for large corporations and startups to connect" acts as a barrier to innovation.
In recent years, against the backdrop of the Tokyo Stock Exchange's review of listing maintenance standards (policy requiring a market capitalization of 10 billion yen or more after 5 years of listing from 2030 onwards), startup growth strategies are also rapidly shifting from traditional IPO-centric approaches to diverse strategies including M&A and capital and business alliances with large corporations. While the need for startup collaboration is rapidly increasing on the large corporation side, high hurdles still exist in the implementation phase, such as "the high number of cases that stop at PoC" and "friction due to differences in organizational and decision-making processes."
ZenX has, through the "Future Concept Consortium," consistently provided end-to-end support from technology/megatrend analysis to future scenario planning, startup matching (approximately 150 companies annually), and accompanying support from PoC to commercialization. At this event, this approach will be concretely unveiled, using Nissan Motor's actual projects as a case study.
■ Activities of the Future Concept Consortium
The "Future Concept Consortium" was established as a "platform that provides end-to-end support from concept to commercialization for collaboration between large corporations and startups." It offers an execution-oriented ecosystem that goes beyond mere matching through the following six areas of activity:
1. Technology and Megatrend Analysis
By viewing social changes driven by technological evolution as irreversible trends (Inevitability), megatrends are systematically organized. This provides not just an understanding of trends, but also a resolution that can be translated into business opportunities.
2. Future Scenario Planning
By designing scenarios backward from the future, constructing multiple future hypotheses, and designing strategic options based on uncertainty, the consortium creates a state where companies can "act." It connects strategic design with the intrinsic motivation of human resources (passion index) to structure the "power to execute."
3. Research and Matching of Promising Startups
Leveraging contact with approximately 150 startups annually, the consortium achieves "execution-oriented matching" tailored to corporate strategic themes and challenges. It provides co-creation opportunities based on business synergy and implementation feasibility, going beyond mere introductions.
4. Needs Hearing and Co-creation Theme Design
Starting from each company's management and business challenges, the consortium identifies themes to address, designs areas suitable for co-creation, and formulates scenarios at a granularity that can be integrated into PoCs. This prevents projects from stopping at PoC and realizes co-creation theme design with a view towards commercialization.
5. Accompanying Support from PoC to Commercialization
It provides end-to-end support from the verification (PoC) phase to commercialization and scaling. Through verification design, KPI design, internal and external stakeholder coordination, and organizational/system design for commercialization, it provides the execution capability to establish ideas as businesses.
6. Networking and Co-creation Opportunity Creation among Participating Companies
Through events and sessions, the consortium continuously creates venues where companies, startups, and experts can interact. Single points of contact
This event is positioned as part of the "Future Concept Consortium" led by ZenX and Frost & Sullivan, a global research and consulting firm from the United States (Japan subsidiary: Frost & Sullivan Japan K.K.). It will discuss the redefinition of mobility spaces and the potential for new business models, starting from Nissan Motor's mid-to-long-term vision, "Ambitious Time." Beyond mere information provision, the event will provide a comprehensive explanation, based on actual projects, from understanding technology trends and megatrends to their implementation in business, and further to the execution process through co-creation with startups.
Click here to apply.
■ Background: Changing the structure where large corporations and startups find it difficult to connect
Many companies face challenges such as "not knowing how to proceed with new businesses," "unable to commercialize trends," and "startup collaboration not progressing." The background to this is a fragmented structure where understanding megatrends, business design, and external collaboration are disconnected.
On the side of large corporations:
・Difficulty in identifying promising technologies
・Difficulty in finding suitable partners
・Time-consuming internal adjustments and decision-making
For these reasons, new businesses often struggle to move forward.
On the other hand, startups also face challenges such as:
・Limited contact points with large corporations
・Unclear collaboration processes
・Mismatched decision-making speed and timing
This "difficulty for large corporations and startups to connect" acts as a barrier to innovation.
In recent years, against the backdrop of the Tokyo Stock Exchange's review of listing maintenance standards (policy requiring a market capitalization of 10 billion yen or more after 5 years of listing from 2030 onwards), startup growth strategies are also rapidly shifting from traditional IPO-centric approaches to diverse strategies including M&A and capital and business alliances with large corporations. While the need for startup collaboration is rapidly increasing on the large corporation side, high hurdles still exist in the implementation phase, such as "the high number of cases that stop at PoC" and "friction due to differences in organizational and decision-making processes."
ZenX has, through the "Future Concept Consortium," consistently provided end-to-end support from technology/megatrend analysis to future scenario planning, startup matching (approximately 150 companies annually), and accompanying support from PoC to commercialization. At this event, this approach will be concretely unveiled, using Nissan Motor's actual projects as a case study.
■ Activities of the Future Concept Consortium
The "Future Concept Consortium" was established as a "platform that provides end-to-end support from concept to commercialization for collaboration between large corporations and startups." It offers an execution-oriented ecosystem that goes beyond mere matching through the following six areas of activity:
1. Technology and Megatrend Analysis
By viewing social changes driven by technological evolution as irreversible trends (Inevitability), megatrends are systematically organized. This provides not just an understanding of trends, but also a resolution that can be translated into business opportunities.
2. Future Scenario Planning
By designing scenarios backward from the future, constructing multiple future hypotheses, and designing strategic options based on uncertainty, the consortium creates a state where companies can "act." It connects strategic design with the intrinsic motivation of human resources (passion index) to structure the "power to execute."
3. Research and Matching of Promising Startups
Leveraging contact with approximately 150 startups annually, the consortium achieves "execution-oriented matching" tailored to corporate strategic themes and challenges. It provides co-creation opportunities based on business synergy and implementation feasibility, going beyond mere introductions.
4. Needs Hearing and Co-creation Theme Design
Starting from each company's management and business challenges, the consortium identifies themes to address, designs areas suitable for co-creation, and formulates scenarios at a granularity that can be integrated into PoCs. This prevents projects from stopping at PoC and realizes co-creation theme design with a view towards commercialization.
5. Accompanying Support from PoC to Commercialization
It provides end-to-end support from the verification (PoC) phase to commercialization and scaling. Through verification design, KPI design, internal and external stakeholder coordination, and organizational/system design for commercialization, it provides the execution capability to establish ideas as businesses.
6. Networking and Co-creation Opportunity Creation among Participating Companies
Through events and sessions, the consortium continuously creates venues where companies, startups, and experts can interact. Single points of contact