[DALULU] DALULU Embarks on a Journey on May 20!! Plush Keychain 'Zodiac Daruma with Wishes'
ZEN Co., Ltd. is launching the "DALULU Plush Keychain," a character product incorporating Japan's 'Kimo-kawaii' culture, on May 20. This product, featuring Daruma and the twelve zodiac signs, targets inbound and domestic tourist souvenir demand, aiming to promote Japanese culture globally.
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 21:00
- 🔍 Collected: May 12, 2026 at 12:31
- 🤖 AI Analyzed: May 12, 2026 at 12:48 (16 min after Collected)
ZEN Co., Ltd. (Representative: Kunio Yamakita), which plans, designs, and manufactures general merchandise, will launch the character product "DALULU Plush Keychain," which incorporates Japan's 'Kimo-kawaii' culture, on May 20, targeting inbound and domestic demand.
What is DALULU?
DALULU is a plush keychain featuring motifs of "Daruma" and the "Twelve Zodiac Signs," both traditional Japanese good luck charms. By incorporating the sensibility of Japan's unique 'Kimo-kawaii' culture into the design of these two auspicious good luck charms, DALULU is a character characterized by its "unique and memorable design" that sets it apart from typical cute characters.
A small zodiac Daruma that travels the world with your wishes.
It is a character product designed to be used as a travel companion according to one's own or family's zodiac sign, or as a mascot to pray for safety and protect you.
By developing it with twelve zodiac animal costumes, the company anticipates demand from domestic consumers and inbound tourists for souvenirs.
Product Lineup
Product Name
DALULU Plush Keychain
Catchphrase
A small zodiac Daruma that travels the world with your wishes
Price
1,800 yen (excluding tax)
Release Date
May 20, 2026
Character Profile Summary
Name: DALULU
Specs: 8 years old / Height 145cm / Weight 320kg / Waist 200cm
True Identity: A Daruma who secretly makes and wears Japanese-themed costumes at night to promote Japan's 'Kimo-kawaii' culture.
Favorite things: Kuri Kinton (candied chestnuts), Mochi (rice cakes), "places where souvenirs sell well"
Motto: Hates crooked things (spirit of Nanakorobi Yaoki - fall seven times, rise eight times)
Striving daily to become a Japan Tourism Character Ambassador!!
DALULU is a character that aims to widely disseminate the sensibility of Japan's 'Kimo-kawaii' culture, ultimately growing into a traditional Japanese good luck charm character for overseas expansion and a tourism character. It secretly makes and wears Japanese-themed costumes at night to promote Japan's 'Kimo-kawaii' culture.
Based on a design that is somewhat eerie yet adorable, DALULU strives daily to promote Japanese culture to the world. The diverse plush costumes inspired by the twelve zodiac signs embody the wish to become a guardian angel-like presence that grants people's wishes as a good luck charm character.
Company Introduction
Company Name
ZEN Co., Ltd.
Head Office Location
East Gotanda Square 6F, 2-10-2 Higashi Gotanda, Shinagawa-ku, Tokyo
Representative Director
Kunio Yamakita
Business Activities
Planning, design, and manufacturing of general merchandise
Established
January 2015
HP
http://www.zenco.co.jp/
Contact Information
Contact Person
Min, ZEN Co., Ltd.
TEL
03-6450-2280
MAIL
min_eojin@zenco.co.jp
What is DALULU?
DALULU is a plush keychain featuring motifs of "Daruma" and the "Twelve Zodiac Signs," both traditional Japanese good luck charms. By incorporating the sensibility of Japan's unique 'Kimo-kawaii' culture into the design of these two auspicious good luck charms, DALULU is a character characterized by its "unique and memorable design" that sets it apart from typical cute characters.
A small zodiac Daruma that travels the world with your wishes.
It is a character product designed to be used as a travel companion according to one's own or family's zodiac sign, or as a mascot to pray for safety and protect you.
By developing it with twelve zodiac animal costumes, the company anticipates demand from domestic consumers and inbound tourists for souvenirs.
Product Lineup
Product Name
DALULU Plush Keychain
Catchphrase
A small zodiac Daruma that travels the world with your wishes
Price
1,800 yen (excluding tax)
Release Date
May 20, 2026
Character Profile Summary
Name: DALULU
Specs: 8 years old / Height 145cm / Weight 320kg / Waist 200cm
True Identity: A Daruma who secretly makes and wears Japanese-themed costumes at night to promote Japan's 'Kimo-kawaii' culture.
Favorite things: Kuri Kinton (candied chestnuts), Mochi (rice cakes), "places where souvenirs sell well"
Motto: Hates crooked things (spirit of Nanakorobi Yaoki - fall seven times, rise eight times)
Striving daily to become a Japan Tourism Character Ambassador!!
DALULU is a character that aims to widely disseminate the sensibility of Japan's 'Kimo-kawaii' culture, ultimately growing into a traditional Japanese good luck charm character for overseas expansion and a tourism character. It secretly makes and wears Japanese-themed costumes at night to promote Japan's 'Kimo-kawaii' culture.
Based on a design that is somewhat eerie yet adorable, DALULU strives daily to promote Japanese culture to the world. The diverse plush costumes inspired by the twelve zodiac signs embody the wish to become a guardian angel-like presence that grants people's wishes as a good luck charm character.
Company Introduction
Company Name
ZEN Co., Ltd.
Head Office Location
East Gotanda Square 6F, 2-10-2 Higashi Gotanda, Shinagawa-ku, Tokyo
Representative Director
Kunio Yamakita
Business Activities
Planning, design, and manufacturing of general merchandise
Established
January 2015
HP
http://www.zenco.co.jp/
Contact Information
Contact Person
Min, ZEN Co., Ltd.
TEL
03-6450-2280
min_eojin@zenco.co.jp