minum Launches New Charm-Compatible Puny Grip Eyeliner in Five Shades from Late March

yutori Inc. (Headquarters: Setagaya-ku, Tokyo; President and CEO: Takanobu Kataishi; Tokyo Stock Exchange Growth Market: Securities code 5892) announced that its subsidiary pool Inc. (Headquarters: Setagaya-ku, Tokyo; President and CEO: Takanobu Kataishi), which operates the cosmetics brand minum, has launched the new “Charm-Compatible Puny Grip Eyeliner” from late March. The product is being rolled out sequentially at drugstores and variety shops across Japan. The Charm-Compatible Puny Grip Eyeliner is available in five shades and priced at 1,265 yen including tax. The shades are 01 Pure Black, 02 Sheer Black, 03 Greige, 04 Yellow-Undertone Brown, and 05 Blue-Undertone Brown. The new product adds a charm-compatible design to what the company describes as the first eyeliner of its kind (※3) with a grip. ※3 According to the company, this refers to the first ballpoint pen-style eyeliner with a grip sold to general consumers in Japan. The renewed design uses a ballpoint pen-style container with a soft grip, making it easier to hold and reducing hand shake. Even beginners can draw stable, ultra-fine lines. The body also includes a charm hole, allowing users to attach their favorite charms and customize the product in their own style. The eyeliner retains its high color payoff and resistance to smudging. It features a waterproof formula, a 0.1mm ultra-fine brush, and even color application, helping maintain a finish that is highly resistant to fading even through tears or laughter (※4). ※4 Based on makeup effects. The new item has been available sequentially at drugstores and variety shops across Japan since late March 2026. Availability may vary by store, so customers are advised to check with individual retailers. minum debuted in March 2024 as a new mini-size cosmetics brand built around the concept of “wanting it all: quality, cuteness, and price.” All products are palm-sized, and most are offered at affordable one-coin prices while still delivering high-quality, highly pigmented items. The lineup includes lip products, glitter, eyeshadow, eyeliner, foundation, and more. Popular actress Nagisa Saito, who has strong support among Gen Z consumers, serves as the brand’s image model. X: https://twitter.com/minum_cosme Instagram: https://www.instagram.com/minum_cosme/ yutori Inc. was founded in April 2018 with the mission of creating the first opportunity for “timid high achievers.” The company began by forming the vintage clothing community “Furugi Joshi,” later launching apparel D2C brands and announcing its entry into the ZOZO Group in July 2020. It operates multiple fashion brands, including “9090,” “HTH,” and “PAMM,” and its total Instagram followers exceeded 3.05 million as of April 2026. The brand “F-LAGSTUF-F” joined the company in April 2022, followed by A.Z.R Inc. joining the yutori Group in August. In August 2024, yutori made heart relation Inc., the operator of brands including “Her lip to” and whose CCO is former AKB48 member Haruna Kojima, a subsidiary. In addition to its own e-commerce site “YZ STORE,” the company operates 60 physical stores across Japan as of April 2026. yutori listed on the Tokyo Stock Exchange Growth Market in December 2023, setting records for the shortest time to IPO and youngest listing in the history of Japanese apparel companies. yutori web: https://yutori.tokyo/ YZ STORE: https://yz-store.com/ Contact for inquiries: yutori PRESS E-mail: pr@yutori.tokyo