yutori to Host GRVRGROVE Pop-Up Store from May 20 (Wed) at Hankyu Umeda Main Store

yutori Co., Ltd. will hold a second pop-up store for the Korean brand GRVRGROVE at Hankyu Umeda Main Store from May 20 to May 26, 2026. The event will feature the new "GRVRGROVE 26SS “Wear yourself”" collection and special novelty campaigns.
イベントNQ 0/100出典:PR Times

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yutori Co., Ltd. (Headquarters: Setagaya-ku, Tokyo / Representative Director and President: Takanori Kataishi / Tokyo Stock Exchange Growth Market: Securities Code 5892 / hereinafter referred to as yutori), which operates multiple street brands, will hold a pop-up store in Osaka for the Korean brand 'GRVR GROVE' (hereinafter referred to as Grove), with which it has concluded a sales distributorship agreement. This pop-up will be the second event following last winter, realized in response to numerous inquiries from customers in Osaka. This pop-up will run for seven days, from Wednesday, May 20, 2026, to Tuesday, May 26, 2026, on the 3rd floor of Hankyu Umeda Main Store, featuring new items from the "GRVRGROVE 26SS “Wear yourself”" collection, tailored for the summer season. This collection focuses on keywords such as comfort, strength, and individuality, offering items that allow customers to express their "true selves" in various styles. We have a lineup of items that combine a relaxed feel that blends into everyday life with a strong silhouette, subtly highlighting a distinct individuality. Additionally, we have prepared special promotions for visiting customers, including a novelty campaign. Please take this opportunity to enjoy a heartwarming experience for both your mind and style. ・Official Instagram: https://www.instagram.com/grovestore_jp ・Official X: https://x.com/grovestore_jp *Details of the pop-up and promotion information can be found on social media. ・Dates: May 20 (Wed) - May 26 (Tue), 2026 ・Location: Hankyu Umeda Main Store 3F Beyond World Event Space, 8-7 Kakudacho, Kita-ku, Osaka, 530-8350 Japan ・Opening Hours: 10:00-20:00 ・URL: https://www.hankyu-dept.co.jp/honten/floor/floor3f.html ■ GRVRGROVE GRVRGROVE (Grove) is a brand that primarily reinterprets 1960s vintage traditional style in a modern way. It pursues fashion that embodies timeless, natural beauty. It started in 2016 as a select shop named "GROVE" in Apgujeong, Seoul, and has gained popularity since launching its original brand collection in the Spring/Summer 2017 season. Instagram: https://www.instagram.com/grovestore_official/ ■ yutori Co., Ltd. Founded in April 2018. Aiming to create the first opportunity for timid prodigies, it formed the vintage clothing community "Furugi Joshi." Later, it launched D2C apparel brands and announced its entry into the ZOZO Group in July 2020. It operates multiple fashion brands such as '9090,' 'HTH,' 'PAMM,' 'centimeter,' and 'HTH,' with a cumulative Instagram follower count exceeding 2.98 million (as of March 2026). In April 2022, the brand 'F-LAGSTUF-F' joined, and in August, A.Z.R Co., Ltd. joined the yutori Group. Subsequently, in August 2024, it made heart relation Co., Ltd., which operates brands such as 'Her lip to' and where former AKB48 member Haruna Kojima serves as CCO, a subsidiary. In addition to operating its own e-commerce site 'YZ STORE,' it also operates 60 physical stores both domestically and internationally (as of March 2026). In December 2023, it was listed on the Tokyo Stock Exchange Growth market, setting new records for the shortest and youngest IPO for an apparel company. yutori web: https://yutori.tokyo/ YZ STORE: https://yz-store.com/ [Contact for this matter] yutori PRESS E-mail: grvr.pr@yutori.tokyo