yutori Concludes Exclusive Distribution Agreement for "Anti Social Social Club" in the Japanese Market, a Brand Enthusiastically Supported in Global Street Scenes
yutori Inc., a company developing multiple street brands, announced that it has concluded an exclusive distribution agreement for the Anti Social Social Club (ASSC) brand in the Japanese market through Itochu Corporation. This agreement grants yutori exclusive sales rights for ASSC products in Japan, with deployment scheduled to begin from the Fall/Winter 2026 season.
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- 📰 Published: April 28, 2026 at 20:00
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yutori Inc. (Headquarters: Setagaya-ku, Tokyo / Representative Director and President: Takanori Kataishi / TSE Growth Market: Securities Code 5892 / hereinafter yutori), which develops multiple street brands, announced that it has concluded an exclusive distribution agreement for the Anti Social Social Club (hereinafter ASSC) brand in the Japanese market through Itochu Corporation (Headquarters: Minato-ku, Tokyo / Representative Director, President & COO: Keita Ishii / hereinafter Itochu Corporation).
Established in Los Angeles in 2014, Anti Social Social Club quickly emerged as one of the most iconic brands in contemporary street culture. Known for its designs that boldly sublimate themes such as self-doubt, loneliness, and introspection into creative expressions, and its iconic wavy logo, it has garnered enthusiastic support from young people. While maintaining the brand's core values of rebellious spirit and valuing individuality, ASSC has established a solid position in the fashion scene through collaborations with industry-leading top brands such such as BAPE, Rimowa, and Fragment Design.
Our company has been promoting its business with a group of D2C brands created by leveraging influencer marketing methods, primarily in street fashion. To further expand our business and create the next generation of brands, we determined it was necessary to be designated as the exclusive distributor for ASSC products in the Japanese market based on this agreement, leading to its conclusion.
Takashi Kumagai, Representative Director and President of GDC Co., Ltd., a group company of ours, has been appointed as the creative director for sales in Japan, creating synergy within the yutori group.
Deployment is scheduled to start from the Fall/Winter 2026 season.
■ Anti Social Social Club
Established in 2014, "Anti Social Social Club®" is a globally expanding fashion brand and simultaneously an art project.
Its concept is the mysterious moment at the boundary between joy and sorrow. It embodies a philosophy of accepting such moments as they are, whether one is feeling down or elated, and continuing to move forward without ever stopping, expressing creations rooted in human "feelings" that constantly change.
Instagram: https://www.instagram.com/antisocialsocialclub/
■ yutori Inc.
Founded in April 2018. With the mission of creating the first opportunities for "timid geniuses," it formed the vintage clothing community "Furuhata Joshi." Later, it launched D2C apparel brands and announced its entry into the ZOZO Group in July 2020. It develops multiple fashion brands such as '9090', 'HTH', 'PAMM', and 'common gull products', with a cumulative Instagram follower count exceeding 2.98 million (as of March 2026). In April 2022, the brand 'F-LAGSTUF-F' joined the yutori group, followed by A.Z.R Co., Ltd. in August. Subsequently, in August 2024, heart relation Co., Ltd., which operates brands such as 'Her lip to' and where former AKB48 member Haruna Kojima serves as CCO, became a subsidiary. In March 2025, Takashi Kumagai, a stylist, relaunched his own brand 'GDC' for the first time in a quarter-century. In addition to operating its own e-commerce site 'YZ STORE', it also operates 60 physical stores nationwide (as of March 2026). In December 2023, it was listed on the Tokyo Stock Exchange Growth Market, breaking the record for the shortest and youngest listing (IPO) for an apparel company.
yutori web: https://yutori.tokyo/
YZ STORE: https://yz-store.com/
[Contact for this matter]
yutori PRESS E-mail: pr@yutori.tokyo
Established in Los Angeles in 2014, Anti Social Social Club quickly emerged as one of the most iconic brands in contemporary street culture. Known for its designs that boldly sublimate themes such as self-doubt, loneliness, and introspection into creative expressions, and its iconic wavy logo, it has garnered enthusiastic support from young people. While maintaining the brand's core values of rebellious spirit and valuing individuality, ASSC has established a solid position in the fashion scene through collaborations with industry-leading top brands such such as BAPE, Rimowa, and Fragment Design.
Our company has been promoting its business with a group of D2C brands created by leveraging influencer marketing methods, primarily in street fashion. To further expand our business and create the next generation of brands, we determined it was necessary to be designated as the exclusive distributor for ASSC products in the Japanese market based on this agreement, leading to its conclusion.
Takashi Kumagai, Representative Director and President of GDC Co., Ltd., a group company of ours, has been appointed as the creative director for sales in Japan, creating synergy within the yutori group.
Deployment is scheduled to start from the Fall/Winter 2026 season.
■ Anti Social Social Club
Established in 2014, "Anti Social Social Club®" is a globally expanding fashion brand and simultaneously an art project.
Its concept is the mysterious moment at the boundary between joy and sorrow. It embodies a philosophy of accepting such moments as they are, whether one is feeling down or elated, and continuing to move forward without ever stopping, expressing creations rooted in human "feelings" that constantly change.
Instagram: https://www.instagram.com/antisocialsocialclub/
■ yutori Inc.
Founded in April 2018. With the mission of creating the first opportunities for "timid geniuses," it formed the vintage clothing community "Furuhata Joshi." Later, it launched D2C apparel brands and announced its entry into the ZOZO Group in July 2020. It develops multiple fashion brands such as '9090', 'HTH', 'PAMM', and 'common gull products', with a cumulative Instagram follower count exceeding 2.98 million (as of March 2026). In April 2022, the brand 'F-LAGSTUF-F' joined the yutori group, followed by A.Z.R Co., Ltd. in August. Subsequently, in August 2024, heart relation Co., Ltd., which operates brands such as 'Her lip to' and where former AKB48 member Haruna Kojima serves as CCO, became a subsidiary. In March 2025, Takashi Kumagai, a stylist, relaunched his own brand 'GDC' for the first time in a quarter-century. In addition to operating its own e-commerce site 'YZ STORE', it also operates 60 physical stores nationwide (as of March 2026). In December 2023, it was listed on the Tokyo Stock Exchange Growth Market, breaking the record for the shortest and youngest listing (IPO) for an apparel company.
yutori web: https://yutori.tokyo/
YZ STORE: https://yz-store.com/
[Contact for this matter]
yutori PRESS E-mail: pr@yutori.tokyo