yutori's '9090' Opens First Roadside Store in Osaka on Wednesday, April 29th
Streetwear brand '9090', operated by yutori's subsidiary YZ, is opening its first roadside store in Osaka's Minami-Horie on Wednesday, April 29, 2026. This marks the brand's second store in the Osaka area, featuring a unique interior design that blends classic wooden architecture with solid, inorganic street elements, and will offer limited-edition T-shirts, popular sold-out items, and new products.
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- 📰 Published: April 28, 2026 at 03:00
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YZ Co., Ltd., a subsidiary of yutori Co., Ltd. (Headquarters: Setagaya-ku, Tokyo / Representative Director and President: Takanori Kataishi / TSE Growth Market: Stock Code 5892), which operates multiple streetwear brands, will open a new store for its streetwear brand '9090' (read: Ninety Ninety) in Minami-Horie, Osaka, on Wednesday, April 29, 2026.
Since opening its flagship store '9090 TOKYO' in Harajuku in October 2023, '9090' has been expanding its store network nationwide. This new opening marks the brand's first roadside store in Osaka and its second in the Osaka area.
The new store features an interior design that intentionally retains the classic appearance unique to wooden architecture while blending '9090''s characteristic solid texture with inorganic street elements. The two-story structure offers different items and atmospheric experiences on its first and second floors.
To commemorate the new store's opening, a limited-edition 'Osaka OPEN Memorial TEE' will be released. Additionally, popular items that have sold out online and new products are scheduled for sale.
◾️ Store-exclusive item
【OG Logo Osaka Tee】
COLOR: Black × Pink Camo, White × Green Camo
SIZE: M, L, XL
PRICE: ¥6,200 (tax included)
This limited-edition design features the word 'Osaka' and introduces the highly popular OG Logo Tee. Based on white and black, the logo incorporates different colored camouflage patterns, making it perfect for the upcoming season.
■ 9090 Osaka Minami-Horie Store
Opening Date: Wednesday, April 29, 2026
Address: 1-14-5 Minami-Horie, Nishi-ku, Osaka-shi, 550-0015
Business Hours: 11:00-20:00
For the latest information, please check the official 9090 Instagram account:
https://www.instagram.com/9090s_/
■ 9090 (NINETY NINETY)
A vintage-mix streetwear brand that develops designs and items inspired by 90s-00s youth culture, based on the concept of "Revival of Culture."
Since its establishment in 2018, the brand has been operated primarily through social media, but in 2023, it expanded its stores to Osaka and Saitama, centered around its Harajuku flagship store.
In the past, it has collaborated with numerous brands, including AAPE, Umbro, Pokémon, and Chiikawa.
Instagram: https://www.instagram.com/9090s_/
■ yutori Co., Ltd.
Founded in April 2018. Aiming to create the first opportunity for timid prodigies, it formed the vintage clothing community 'Furugi Joshi'. Later, it launched D2C apparel brands and announced its entry into the ZOZO Group in July 2020. It operates multiple fashion brands such as '9090', 'HTH', 'PAMM', and 'common gull products', with a cumulative Instagram follower count exceeding 2.98 million (as of March 2026). In April 2022, the brand 'F-LAGSTUF-F' joined the yutori group, followed by A.Z.R Co., Ltd. in August 2022. Subsequently, in August 2024, it made heart relation Co., Ltd., which operates brands like 'Her lip to' and has former AKB48 member Haruna Kojima as CCO, a subsidiary. In March 2025, it relaunched stylist Takashi Kumagai's own brand 'GDC' after a quarter-century hiatus, together with Kumagai. In addition to operating its own e-commerce site 'YZ STORE', it has also expanded to 60 physical stores nationwide (as of March 2026). In December 2023, it was listed on the Tokyo Stock Exchange Growth Market, setting new records for the shortest and youngest IPO for an apparel company.
yutori web: https://yutori.tokyo/
YZ STORE: https://yz-store.com/
【Contact for this matter】
yutori PR: pr@yutori.tokyo
Since opening its flagship store '9090 TOKYO' in Harajuku in October 2023, '9090' has been expanding its store network nationwide. This new opening marks the brand's first roadside store in Osaka and its second in the Osaka area.
The new store features an interior design that intentionally retains the classic appearance unique to wooden architecture while blending '9090''s characteristic solid texture with inorganic street elements. The two-story structure offers different items and atmospheric experiences on its first and second floors.
To commemorate the new store's opening, a limited-edition 'Osaka OPEN Memorial TEE' will be released. Additionally, popular items that have sold out online and new products are scheduled for sale.
◾️ Store-exclusive item
【OG Logo Osaka Tee】
COLOR: Black × Pink Camo, White × Green Camo
SIZE: M, L, XL
PRICE: ¥6,200 (tax included)
This limited-edition design features the word 'Osaka' and introduces the highly popular OG Logo Tee. Based on white and black, the logo incorporates different colored camouflage patterns, making it perfect for the upcoming season.
■ 9090 Osaka Minami-Horie Store
Opening Date: Wednesday, April 29, 2026
Address: 1-14-5 Minami-Horie, Nishi-ku, Osaka-shi, 550-0015
Business Hours: 11:00-20:00
For the latest information, please check the official 9090 Instagram account:
https://www.instagram.com/9090s_/
■ 9090 (NINETY NINETY)
A vintage-mix streetwear brand that develops designs and items inspired by 90s-00s youth culture, based on the concept of "Revival of Culture."
Since its establishment in 2018, the brand has been operated primarily through social media, but in 2023, it expanded its stores to Osaka and Saitama, centered around its Harajuku flagship store.
In the past, it has collaborated with numerous brands, including AAPE, Umbro, Pokémon, and Chiikawa.
Instagram: https://www.instagram.com/9090s_/
■ yutori Co., Ltd.
Founded in April 2018. Aiming to create the first opportunity for timid prodigies, it formed the vintage clothing community 'Furugi Joshi'. Later, it launched D2C apparel brands and announced its entry into the ZOZO Group in July 2020. It operates multiple fashion brands such as '9090', 'HTH', 'PAMM', and 'common gull products', with a cumulative Instagram follower count exceeding 2.98 million (as of March 2026). In April 2022, the brand 'F-LAGSTUF-F' joined the yutori group, followed by A.Z.R Co., Ltd. in August 2022. Subsequently, in August 2024, it made heart relation Co., Ltd., which operates brands like 'Her lip to' and has former AKB48 member Haruna Kojima as CCO, a subsidiary. In March 2025, it relaunched stylist Takashi Kumagai's own brand 'GDC' after a quarter-century hiatus, together with Kumagai. In addition to operating its own e-commerce site 'YZ STORE', it has also expanded to 60 physical stores nationwide (as of March 2026). In December 2023, it was listed on the Tokyo Stock Exchange Growth Market, setting new records for the shortest and youngest IPO for an apparel company.
yutori web: https://yutori.tokyo/
YZ STORE: https://yz-store.com/
【Contact for this matter】
yutori PR: pr@yutori.tokyo