Restaurant Reservation Service 'food back' Launches Referral Campaign Leveraging Connections Among Eateries

The restaurant reservation service 'food back' is launching the 'Listed Restaurant Referral Campaign' targeting existing listed restaurants, aiming to increase the number of listed establishments.

Under this campaign, if an existing listed restaurant refers a dining establishment not yet listed on food back, and that restaurant successfully joins the platform, the referring restaurant will receive a 10,000 JPY cashback.

This initiative leverages the existing network of restaurants already using the service to raise awareness of food back among more eateries and further expand the number of listed venues.

'food back' (with over 300 listed restaurants and more than 10,000 registered users) is implementing this 'Restaurant Referral Campaign' (target areas: Osaka and Tokyo) to connect more restaurants through peer relationships and provide new customer acquisition opportunities.

food back is a restaurant reservation service designed for various dining scenarios, including drinking parties, business meals, dates, and small group gatherings.

Users who reserve and visit partner restaurants earn points proportional to their spending, making the service particularly popular among those organizing group events.

For restaurants, establishing new customer touchpoints and securing reliable reservation channels are critical challenges for sustained customer acquisition.

Through referrals from restaurants already using the service, food back aims to expand partnerships with establishments that resonate with its mission.

Referral System Leveraging Connections Among Restaurants

This campaign encourages currently listed food back restaurants to refer eateries not yet on the platform, thereby expanding the network of participating venues.

Eligible referral targets include restaurants known through personal connections, affiliated outlets, nearby establishments, or any dining venue not currently listed on food back.

Referrals from existing users help convey the service’s features and post-onboarding benefits more concretely.

For referred restaurants, hearing firsthand experiences from already-listed peers allows them to understand food back’s system and operations before deciding to join.

Under this campaign, the referring restaurant receives a 10,000 JPY cashback once the referred, previously unlisted restaurant successfully joins food back.

The campaign’s goal is to broaden connections with restaurants that align with food back’s vision by leveraging peer relationships within the industry.

Supporting Listing Decisions Through Real-World Recommendations

In the restaurant industry, information about customer acquisition strategies and reservation platforms is often shared among affiliated, neighboring, or peer establishments.

Because food back’s referrals come from actual service users, the platform’s mechanisms and benefits are communicated more effectively to unlisted restaurants.

Even nuanced use-case scenarios, which are difficult to convey through advertising or sales outreach, become easier to evaluate through peer testimonials.

Through this campaign, food back aims to increase engagement with interested restaurants and expand its network of listed venues.

Creating New Customer Visits Through food back

food back operates under the concept of 'Prioritizing the Party Organizer Over the Manager,' offering a restaurant reservation service that reduces the burden on event planners while providing point rewards based on spending.

Event organizers must consider various factors—such as headcount, budget, ambiance, and accessibility—when selecting a venue.

food back supports these planners by showcasing listed restaurants and broadening their venue options.

For users, the ability to earn points while dining encourages them to try new restaurants.

For restaurants, the platform creates new visit opportunities across various scenarios, including group events, multi-person dining, and casual small-group outings.

Moving forward, food back will continue supporting users in choosing restaurants through expanded listings, fostering valuable connections between restaurants and diners.

'Prioritizing the Party Organizer Over the Manager.'

food back: https://foodback.jp/

For those interested in using the service: https://foodback.jp/lp

Official Instagram: https://www.instagram.com/official_foodback/

Official X: https://x.com/fback_official

Official note: https://note.com/yukari_foodback