Dramatic Shift in Wedding Gifts: Over 80% of Guests Choose 'eGift over Physical Items'
A survey by Yui Co., Ltd. reveals that over 80% of guests choose eGifts (digital gifts) instead of traditional physical items for wedding favors. This indicates a new norm for gifts tailored to modern lifestyles.
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 20:01
- 🔍 Collected: May 12, 2026 at 11:31
- 🤖 AI Analyzed: May 13, 2026 at 09:05 (21h 33m after Collected)
Yui Co., Ltd. (Location: Shinjuku-ku, Tokyo; Representative Director: Tatsuya Minami) conducted a survey on the selection results of wedding confectionery and auspicious items through its wedding favor delivery service 'Yui'.
Analyzing over 1,000 recent order data, it was found that an extremely high percentage of guests, 81.1% for wedding confectionery and 76.7% for auspicious items, chose 'eGift (digital gift)' themselves.
■ Survey Results: eGift Selection Rate by Guests
In recent usage, the eGift adoption rate when guests selected their own gift content is as follows:
eGift selection rate for wedding confectionery: 81.1% (631 out of 778 cases)
eGift selection rate for auspicious items: 76.7% (201 out of 262 cases)
Maximum selection rate in a specific wedding: 95%
These results indicate that digital gifts are widely accepted as a 'new normal' even in formal settings like weddings.
■ Background: Lifestyle Changes and the Gift Gap
Traditional physical gifts (wedding confectionery and auspicious items) presented the following challenges in relation to modern guests' lifestyles:
Consumption burden: Concerns such as 'cannot consume alone' or 'cannot finish before the expiration date'.
Consideration for health and constitution: Increasing cases where uniform confectionery is not suitable due to rising health consciousness and food allergies.
Carrying burden: The need for guests traveling from afar or attending after-parties to reduce physical luggage.
■ Factor Analysis: Why are 'eGifts' chosen?
From the survey data, the main reasons for choosing eGifts converge on the convenience of 'recipient-led' choice.
Free choice: Guests can freely choose the purpose and timing.
Daily use: Easy to use in daily life, such as cafes, dining out, and relaxation.
Smart reception: Completed with just a smartphone, eliminating the need for physical carrying.
Changes in needs from 'uniform gifts' decided by the giver to 'personalized gifts' where recipients choose what they truly want are clearly evident in the numbers.
Step1 Access URL
Step2 Display ticket
Step3 Use in-store or online
It's a simple system completed with a smartphone.
For specific brands and services offered, please refer to existing press releases.
■ The joy of choosing for each and every guest.
'Yui' is promoting the provision of eGifts as an expansion of choices for wedding confectionery and auspicious items. By designing choices that match the attributes and lifestyles of guests, it realizes a 'joyful to receive' experience that traditional uniform gifts could not deliver.
We will continue to verify selection rates and usage status based on actual usage data, and improve our proposals to be even more precise. In the future, we will promote gift provision tailored to the individual needs of each guest in the entire wedding favor domain.
Company Profile
Yui Co., Ltd.
Representative: Tatsuya Minami, Representative Director
Location: Iidabashi High Town 601, 2-28 Shimomiyabicho, Shinjuku-ku, Tokyo
Established: September 2017
Capital: 49.17 million yen
'Yui' Official Website: https://www.yui.gift/
Analyzing over 1,000 recent order data, it was found that an extremely high percentage of guests, 81.1% for wedding confectionery and 76.7% for auspicious items, chose 'eGift (digital gift)' themselves.
■ Survey Results: eGift Selection Rate by Guests
In recent usage, the eGift adoption rate when guests selected their own gift content is as follows:
eGift selection rate for wedding confectionery: 81.1% (631 out of 778 cases)
eGift selection rate for auspicious items: 76.7% (201 out of 262 cases)
Maximum selection rate in a specific wedding: 95%
These results indicate that digital gifts are widely accepted as a 'new normal' even in formal settings like weddings.
■ Background: Lifestyle Changes and the Gift Gap
Traditional physical gifts (wedding confectionery and auspicious items) presented the following challenges in relation to modern guests' lifestyles:
Consumption burden: Concerns such as 'cannot consume alone' or 'cannot finish before the expiration date'.
Consideration for health and constitution: Increasing cases where uniform confectionery is not suitable due to rising health consciousness and food allergies.
Carrying burden: The need for guests traveling from afar or attending after-parties to reduce physical luggage.
■ Factor Analysis: Why are 'eGifts' chosen?
From the survey data, the main reasons for choosing eGifts converge on the convenience of 'recipient-led' choice.
Free choice: Guests can freely choose the purpose and timing.
Daily use: Easy to use in daily life, such as cafes, dining out, and relaxation.
Smart reception: Completed with just a smartphone, eliminating the need for physical carrying.
Changes in needs from 'uniform gifts' decided by the giver to 'personalized gifts' where recipients choose what they truly want are clearly evident in the numbers.
Step1 Access URL
Step2 Display ticket
Step3 Use in-store or online
It's a simple system completed with a smartphone.
For specific brands and services offered, please refer to existing press releases.
■ The joy of choosing for each and every guest.
'Yui' is promoting the provision of eGifts as an expansion of choices for wedding confectionery and auspicious items. By designing choices that match the attributes and lifestyles of guests, it realizes a 'joyful to receive' experience that traditional uniform gifts could not deliver.
We will continue to verify selection rates and usage status based on actual usage data, and improve our proposals to be even more precise. In the future, we will promote gift provision tailored to the individual needs of each guest in the entire wedding favor domain.
Company Profile
Yui Co., Ltd.
Representative: Tatsuya Minami, Representative Director
Location: Iidabashi High Town 601, 2-28 Shimomiyabicho, Shinjuku-ku, Tokyo
Established: September 2017
Capital: 49.17 million yen
'Yui' Official Website: https://www.yui.gift/