For Corporate Award Ceremonies and General Meetings: Smartphone-Based Light Show 'Penlight de YEAAH Cloud' Utilized Without App Installation

YEAAH Inc. announces that its smartphone-based light show service 'Penlight de YEAAH Cloud,' which turns participants' smartphones into controllable penlights without requiring app installation, has been utilized at the internal award ceremony of Crystal International, a company specializing in bridal services.

In this case, participants' smartphones were used to visualize collective celebration through synchronized lighting, transforming the award ceremony from a passive 'watching experience' into an active 'celebration by all employees.' A detailed case study summarizing this implementation has also been released.

## Enhancing the Award Ceremony as a Shared Employee Experience

As interest in human capital management and employee engagement grows, corporate events such as award ceremonies and general meetings are increasingly expected to go beyond annual rituals and serve as tools for reinforcing organizational culture and behavioral guidelines.

Internal award ceremonies not only recognize individual achievements but also provide an opportunity to share the company's core values and desired behaviors with all employees through concrete success stories. However, these ceremonies often follow the same format each year, leading participants to remain passive—merely 'watching, listening, and clapping'—making it difficult for non-awardees to feel personally involved.

Such events commonly face the following challenges:

- Recognized behaviors fail to leave a strong impression on all employees
- Non-recipients struggle to relate personally to the ceremony
- Audience support and congratulations are not effectively conveyed to awardees
- Justifying the event budget as an investment in organizational vitality is difficult

To address these issues, a key solution lies in involving participants not just as spectators, but as active contributors in celebrating their peers' achievements.

## Visualizing Collective Celebration Through Smartphone Lights

'Penlight de YEAAH Cloud' is a service that transforms participants' smartphones into penlights, turning the entire audience area into a dynamic light show space.

Participants do not need to install a dedicated app; they can join via a web browser by scanning a QR code. Organizers can control color changes, blinking patterns, and logo displays, enabling them to shape the atmosphere of the venue in alignment with the event flow and creative intent.

While videos and lighting are 'presented to' the audience, 'Penlight de YEAAH Cloud' uniquely enables participants to actively 'express celebration' using their own smartphones. It can be used during key moments such as award announcements, finales, after executive messages, or during company slogan unveilings—any moment where enhancing collective unity is desired.

At this award ceremony, the service was used in coordination with video presentations at the start of the second half, helping shift the atmosphere after lunch and refocus participants' attention on the event.

## Transforming the Ceremony into a Collective Celebration

This internal award ceremony was designed as a participatory 'festival'-themed event, with 'Penlight de YEAAH Cloud' serving as the centerpiece of the production.

- Not just awardees, but all employees become 'celebrators'
- Each participant contributes to the celebration through their smartphone light, transforming the ceremony from an event for awardees into one that involves the entire workforce
- Creating a shared atmosphere of recognition across the venue
- The experience of celebrating achievements through synchronized lighting helps employees internalize the company's valued behaviors and principles

## Participant Feedback (from internal survey)

- 'It created a strong sense of unity, which was great'
- 'I felt like I was truly participating'
- 'The festival theme was perfectly enhanced by this performance'

## Comment from Keiji Mori, Representative Director of YEAAH Inc.

'Internal award ceremonies are not only about recognizing awardees but also about sharing the behaviors the organization values with all employees. However, if participants are limited to just “watching, listening, and clapping,” the value of the ceremony remains confined to the awardees. Penlight de YEAAH Cloud transforms each participant’s smartphone into a light of celebration, creating an experience where all employees become active celebrators. We will continue to support corporate events in becoming spaces that foster organizational unity and motivation to contribute.'

## Easy Adoption for Corporate Events: No App Required, Full Organizer Control

Penlight de YEAAH Cloud does not require participants to install a dedicated app. Participants access the service via QR code through a web browser, using their smartphones as penlights.

Additionally, organizers can control color changes, blinking, and logo displays, allowing seamless integration with event flow and creative direction. This makes the service easy to adopt for corporate events such as award ceremonies, general meetings, kickoffs, and anniversary events, where structured program management is essential.

As an optional feature, 'YEAAH CAST' can be combined to display participants’ messages of praise and encouragement on screen.

## Scalable for Events from Hundreds to Tens of Thousands

Penlight de YEAAH Cloud is used across a wide range of event scales, from small internal ceremonies with hundreds of participants to large-scale events with over 10,000 attendees.

### Event Scale and Use Cases

- Hundreds of participants: Award ceremonies, after-parties → Celebration effects, scene transitions
- Over 2,000 participants: Internal themed events → Building organizational unity
- Over 3,000 participants: Corporate milestone events → Message reinforcement, enhanced engagement
- Over 8,000 participants: Large-scale ceremonies and events → Full-audience participation effects
- 10,000 participants: Major events → Large-scale unity experiences

*Includes some undisclosed or agency-mediated implementations.

Thanks to its no-app, QR-code-based system, the service is easy to implement even in large-scale events, enabling the creation of a unified atmosphere using participants’ smartphones.

## Applicable Corporate Events

- Internal award ceremonies
- Employee general meetings
- Kickoff meetings
- Sales awards and sales kickoffs
- Anniversary ceremonies
- New hire and pre-employment events
- Networking parties
- Internal general meetings, anniversary events, new hire events

Particularly effective for events where participation tends to be passive, where organizational unity is a goal, or where the audience’s collective response should be clearly conveyed to awardees or speakers.

## HR and Administration: Case Study on Award Ceremony Implementation Now Available

We have published a case study summarizing the use of this service at the internal award ceremony. The document covers common challenges—such as ceremonies becoming exclusive to awardees—strategies for involving participants as 'celebrators,' and key tips for using smartphone light shows.

Additionally, this material can be used internally to justify event budgets not as mere production costs, but as strategic investments in employee engagement and cultural alignment.

After free registration, users can access the case study, receive demo accounts, and purchase the standard version.

## Contact via Service Website

Please contact us via the 'Contact Us' section on our website.

## View Case Study on Internal Award Ceremony Use

Available for free after registration on the online store.

## About Penlight de YEAAH Cloud

Penlight de YEAAH Cloud is a smartphone-based participatory light show service that turns participants’ smartphones into penlights without requiring app installation. Accessible via QR code, it allows organizers to control color changes, blinking, and logo displays. Suitable for internal award ceremonies, employee meetings, kickoffs,