Towards the Future, For Your Hair. LOVECHROME, celebrating its 15th anniversary, will release 3 limited edition collections on July 15 (Wed) to commemorate the release of Disney's latest film, "Moana and the Legendary Sea."

YC.Primarily Co., Ltd. (Headquarters: Minato-ku, Tokyo, President & CEO: Yutaka Shimojima), which operates the haircare brand "LOVECHROME®" celebrating its 15th anniversary, will hold a promotion in conjunction with the release of the live-action adaptation of Disney's latest film "Moana and the Legendary Sea" from July 15, 2026 (Wed) to September 13, 2026 (Sun), and will also release limited edition hair combs.

This promotion was realized through the resonance between the figure of "Moana and the Legendary Sea" protagonist Moana, who follows her heart and ventures into the unknown, and LOVECHROME's philosophy of discovering truly suitable haircare and bringing out one's inherent beauty by facing oneself and continuously trying new things, rather than relying on answers given by others.

LOVECHROME has continued to create products that bring out the inherent beauty of each individual through daily haircare.

To everyone who continues to walk towards the future. Please enjoy this special collection that expresses the world of "Moana and the Legendary Sea," which only LOVECHROME can deliver.

For this collection, we have lined up three items that align with the film's world: "K24GP Wave Comb Gold," "PG Paddle Comb Premium Black," and the new "INBATH Copaddle Premium Black."

Each package features Moana's artwork, and the button part of the hair comb uses a limited color reminiscent of the necklace symbolizing "Moana and the Legendary Sea." We deliver this collection, which expresses the colors nurtured by Polynesian nature and the story's world, adding a special touch to your daily haircare. It will keep your hair beautifully styled even during busy days or while traveling.

Product Information

LOVECHROME / Disney / Moana and the Legendary Sea / K24GP Wave Comb Gold

Price: ¥16,500 (tax included)

Release Date: July 15, 2026 (Wed)

Product Features: A limited model based on "K24GP Wave Comb Gold" and featuring the film's logo, inspired by the Disney movie "Moana and the Legendary Sea." By providing ample space between the comb teeth, it gently detangles voluminous or easily tangled hair, supporting haircare to maintain beautiful hair from daily life to travel. The button part of the hair comb uses a limited color inspired by the necklace Moana wears in the film. The package features a design of Moana from the live-action "Moana and the Legendary Sea," creating a special specification that allows you to enjoy the feeling of traveling with Moana.

LOVECHROME / Disney / Moana and the Legendary Sea / INBATH Copaddle Premium Black

Price: ¥12,100 (tax included)

Release Date: July 15, 2026 (Wed)

Product Features: A limited model using "INBATH Copaddle Premium Black," inspired by the Disney movie "Moana and the Legendary Sea." This palm-sized multifunctional comb, equipped with antibacterial properties suitable for scenes involving the sea and water, condenses beauty habits such as combing, supporting treatment penetration, scalp care, and gua sha. The button part of the hair comb uses a limited color inspired by the necklace Moana wears in the film. The package features motifs that evoke the rich nature and Moana's journey that color the film, creating a special specification that allows you to feel the world of the work.

LOVECHROME / Disney / Moana and the Legendary Sea / PG Paddle Comb Premium Black

Price: ¥16,500 (tax included)

Release Date: July 15, 2026 (Wed)

Product Features: A limited model using "PG Paddle Comb Premium Black," inspired by the Disney movie "Moana and the Legendary Sea." By consolidating combs with different tooth spacing, this high-performance hair comb gently detangles voluminous or easily tangled hair and can address it all at once. The button part of the hair comb uses a limited color inspired by the necklace Moana wears in the film. The package features Moana's silhouette and motifs that evoke her journey, creating a special specification that allows you to feel the world of the work.

● How to Use

・Gently comb from the ends of your hair, loosening tangles.

・The "Wave Comb" model can be used with the "sectioning teeth" on the side to arrange hair parts or section hair.

・The "Copaddle" and "Paddle Comb" models can also be used as massage devices with the comb teeth and the gua sha blade on the back. Please use with a comfortable pressure.

・The "INBATH Copaddle" model, when used in the bath during treatment application, prevents uneven application of treatment and supports even application to each strand of hair.

Sales Locations

<LOVECHROME Direct Stores>

・LOVECHROME TOKYO HAIR & SCALP LAB OMOTESANDO

・LOVECHROME TOKYO HAIR & SCALP LAB Shibuya Scramble Square Store

・LOVECHROME TOKYO HAIR & SCALP LAB Shibuya Hikarie ShinQs Store

<LOVECHROME Official Online Store> https://lovechrome.jp/

<LOVECHROME Authorized Retailers>

・Isetan Shinjuku Store Main Building B2F Isetan Beauty Apothecary LOVECHROME

・Hankyu Umeda Main Store 2F HANKYU BEAUTY LOVECHROME POPUP SHOP

・Hakata Hankyu 1F LOVECHROME POPUP SHOP

・Some authorized retailers

Promotion Information

● Location: Isetan Shinjuku Store Main Building B2F Isetan Beauty Apothecary LOVECHROME

Period: July 15, 2026 (Wed) - July 21, 2026 (Tue)

● Location: Hankyu Umeda Main Store 2F HANKYU BEAUTY LOVECHROME POPUP SHOP

Period: July 15, 2026 (Wed) - August 15, 2026 (Sat)

● Location: PLAZA NEWSSTAND Akasaka Store

Period: July 17, 2026 (Fri) - August 6, 2026 (Thu)

― To commemorate the release of the movie "Moana and the Legendary Sea" and the Moana Collection, a LOVECHROME special movie will be released soon ―

To coincide with the release of this collection, we will release a special movie depicting the protagonist Moana from "Moana and the Legendary Sea" forging her own path, and people moving forward while facing their daily hair concerns in search of suitable haircare.

This is a special video that expresses LOVECHROME's desire to face each person's hair and bring out its inherent beauty. It will be released on July 15, 2026 (Wed) on LOVECHROME's official YouTube and official social media.

Release Date: July 15, 2026 (Wed)

LOVECHROME Official YouTube: https://www.youtube.com/channel/UCerUa5McXRRnKAUfu1IEz0Q

― About the Film ―

Disney's latest film "Moana and the Legendary Sea" opens in theaters on July 31 (Fri).

《Story》

Disney's masterpiece evolves into a "super" live-action film after 10 years! The vast ocean will envelop you with its scaled-up visuals, and Moana's story will become even more moving with its lifelike depictions, offering ultimate healing and the courage to take a step forward.

It's a musical adventure about the 16-year-old girl Moana, who is "chosen by the ocean" to move forward by believing in her heart, no matter how much she worries or hesitates, and her demigod companion Maui, who can shapeshift, on an adventure to save her beloved family and island!

©2026 Disney

Distribution: Walt Disney Japan

Official Website: disney.jp/moana-movie

What is LOVECHROME®?

Since its establishment in 2011, it is a Japanese haircare brand that has gained support from professionals pursuing beautiful hair and will celebrate its 15th anniversary in 2026. It adopts the unique special surface processing technology "JP CHROME-TECH®," which reduces friction while adsorbing and diffusing static electricity. It develops innovative beauty hair tools that gently detangle hair. Furthermore, it promotes environmental conservation efforts by introducing environmentally friendly manufacturing processes and by collecting and recycling materials. In recent years, it has made a full-scale overseas expansion, mainly in New York and Paris, and has received recognition from overseas professionals.

【LOVECHROME Official HP/SNS】

Official HP: https://www.lovechrome.jp/

Instagram: @lovechrome_tokyo (https://www.instagram.com/lovechrome_tokyo/)

Facebook: lovechrome.jp (https://www.facebook.com/lovechrome.jp/)

【Company Profile】

Company Name: YC.Primarily Co., Ltd.

Address: YC.P building, 4-17-2 Minami-Aoyama, Minato-ku, Tokyo, 107-0062

【Inquiries Regarding Licensing】

foundation Co., Ltd.

Address: 2F, 17-6 Nanpeidai-cho, Shibuya-ku, Tokyo

This product is sold by YC.Primarily Co., Ltd. under a contract with Walt Disney Japan Inc. and foundation Co., Ltd.