YAMAI Co., Ltd. (Imported Car Buying Center) Acquires Mr. Lion Gifu Co., Ltd., a Long-Standing Importer with Over 40 Years of History, as a Subsidiary

YAMAI Co., Ltd. (Headquarters: Ogaki City, Gifu Prefecture, Representative Director: Shohei Yamada, hereinafter "YAMAI"), which focuses on the import car buying business and has achieved rapid growth in its nine years of operation, is pleased to announce that as of June 30, 2026, it has acquired all shares of Mr. Lion Gifu Co., Ltd. (Headquarters: KInan Town, Hashima District, Gifu Prefecture, hereinafter "Mr. Lion Gifu"), a company that has been involved in imported car sales for over 40 years and has earned deep trust from the community and fans, making it a subsidiary.

Furthermore, on the same date, Shohei Yamada, Representative Director of YAMAI, will assume the position of Representative Director of Mr. Lion Gifu. By integrating the management structures of both companies, we aim to achieve swift decision-making and maximize synergies.

Background and Objectives of Share Acquisition (Subsidiary Formation)

Since its founding in 2018, YAMAI has achieved rapid and steady growth in the imported car buying market over approximately nine years, leveraging marketing tailored to the times and specialized appraisal expertise.

Meanwhile, Mr. Lion Gifu, which is now joining our group, is a pioneer in the industry, having consistently engaged in the sales and maintenance of imported cars for over 40 years.

Their skilled maintenance technology, strong customer base cherished across generations, and the brand power of "Mr. Lion Gifu" that they have built up are objects of great respect for our company.

This M&A merges YAMAI's "young energy and strong buying power" with Mr. Lion Gifu's "trust backed by 40 years of history and sales/support capabilities."

We will thoroughly cut intermediate costs from purchase to sale and establish a "direct sales model (integrated buying-to-selling system)" where cars circulate directly between users.

In conjunction with this, we will create the following synergies and bring a fresh perspective to the imported car market:

1. Realization of "High Purchase Prices" and "Satisfactory Sales Prices" through Distribution Revolution

Vehicles purchased with YAMAI's agility will be directly delivered to the next customer through Mr. Lion Gifu's reliable sales network.

By eliminating distribution costs through a direct sales system that bypasses channels like dealer auctions, we will provide maximum benefits to both our customers.

2. Reliable Support System Woven by "Speed" and "40 Years of Technology"

YAMAI's rapid procurement speed combines with the skilled maintenance know-how accumulated by Mr. Lion Gifu over 40 years.

We will back your imported car life with greater speed and the highest level of peace of mind.

3. Seamless Response to Customer Trade-in Needs

We will offer a new trade-in experience (CX) where YAMAI purchases trade-ins from customers buying imported cars at Mr. Lion Gifu at high prices, allowing the group to provide one-stop support from purchase to selecting the next beloved car and subsequent maintenance.

Outline of the Target Company

Item

Details

Company Name

Mr. Lion Gifu Co., Ltd.

Location

3-130 Miyake, KInan Town, Hashima District, Gifu Prefecture

Representative

Shohei Yamada, Representative Director (Appointed June 30, 2026)

Established

November 1984 (Over 40 years since establishment)

Main Business Activities

New and used imported car sales, maintenance, and vehicle inspection services

URL

https://www.mr-lion.jp/

Future Outlook and New Management Structure

While the impact of this matter on YAMAI's current fiscal year performance is currently under review, we aim to achieve group-wide sales of 13 billion yen in three years (by 2029) by maximizing the synergistic effects of the direct sales model that leverages the strengths of both companies.

Furthermore, a new management structure will be launched on June 30, 2026, with Shohei Yamada, Representative Director of YAMAI, concurrently serving as Representative Director of Mr. Lion Gifu. By having the top management strongly lead both companies, we will achieve swift decision-making and smoothly proceed with post-merger integration (PMI).

The history, store brand, and employment environment built by Mr. Lion Gifu over 40 years will remain unchanged. Based on deep respect for tradition, we will combine it with YAMAI's marketing expertise and aim for further growth as a united group.

Comment on This Matter (Shohei Yamada, Representative Director of YAMAI Co., Ltd. / Mr. Lion Gifu Co., Ltd.)

For our company, a venture enterprise entering its ninth year of operation, welcoming Mr. Lion Gifu Co., Ltd., a company with over 40 years of history and loved by many imported car fans, into our group is a great honor and a significant turning point.

I myself will now assume the position of Representative Director of Mr. Lion Gifu and will lead the management of both companies as one. By merging our company's "propulsion in procurement (buying)" with Mr. Lion Gifu's "traditional hospitality and reliable technology," I am confident that we can realize an ideal imported car distribution with unprecedented speed. Together with the staff of Mr. Lion Gifu, who have a wonderful history, we will create a new future.

Company Overview (Our Company)

Company Name: YAMAI Co., Ltd.

Representative: Shohei Yamada, Representative Director

Head Office Location: 189-1 Naoe-cho, Ogaki City, Gifu Prefecture

Established: January 2018

Business Activities: Imported car buying business and related operations

Website: https://yamai-company.co.jp/