Xmaker Inc. (Meguro-ku, Tokyo, President and CEO: Isao Ozawa, hereinafter "Xmaker"), which provides marketing support and operates its own brands, will hold an offline conference "Think Commerce 2026" to discuss the future of EC and brands on July 24, 2026 (Fri) from 13:00 at Osaki Bright Core Hall.

Application URL: https://conference2026.xmaker.jp/

Former Isetan Mitsukoshi HD Representative and Orbis CDO to Speak

While there are many conferences for the EC industry, there is a challenge that themes tend to become superficial due to sponsored lectures. Think Commerce 2026 is a conference designed with the highest priority on learning density, making it something that brand EC businesses will want to "participate in."

On the day, we have prepared keynote speeches by inviting Mr. Hiroshi Onishi, Representative Director and President of SBI Regional Revitalization Creators, and former Isetan Mitsukoshi representative, and Mr. Morio Ishikawa, who has served as Orbis CDO and founder of DINOS CORPORATION CECO KANADEMONO, among others. We will offer a total of 6 sessions, including 4 keynote speeches and 2 sponsor speeches, as well as a networking event.

Conference Details

Session 1: Business Structuring for Unit Economics Realization and with AI

Orbis Co., Ltd. CDO / forest Inc. CMO / RESORT Inc. Representative Director

Morio Ishikawa

After participating in the founding of NaviPlus and being involved in the growth of many sites, he moved into the business owner path. He has served as Marketing Department Manager at MagaSeek, Representative Director and President of TUKURU (operating cotta), and CECO (Chief e-Commerce Officer) at DINOS CORPORATION. Currently, he serves as Representative Director and CEO of RESORT, Company Head of KANADEMONO Company at RoomClip Inc., Outside Director of Trenders Inc., and CDO (Chief Digital Officer) of Orbis, among other positions. He participates as an angel investor in many ventures.

Xmaker Inc. Representative Director

Isao Ozawa

Joined an advertising agency after graduating from university and was involved in launching multiple new businesses. He then became independent and, after supporting the launch of new businesses and providing marketing/PR support as a freelancer, established Xmaker Inc. in January 2023. He operates a business that develops multiple brands and provides marketing support. He also took on a position as a visiting researcher at a private university in 2021, where he is involved in developing a model for quantifying human values and promoting industry-academia collaboration projects. He has also obtained a patent for this research.

Session 2: Perspectives Necessary for Brands to Overcome the 10 Billion Yen Barrier

DECENCIA Inc. Executive Officer

Tomotsugu Kasai

Over 20 years of experience in the D2C domain (partially B2B) for cosmetics, health foods (supplements), foods, and entertainment. He has been involved in a wide range of value chains, from product planning and development to sales and back-office operations, with business sizes ranging from hundreds of millions to tens of billions of yen. He has held positions such as Marketing Manager, Head of DX Promotion, and Business Manager at various companies, and is currently driving business as a Business Manager at DECENCIA Inc.

LeanGo Inc. Representative Director CEO & Dejam Product Owner

Shōri Hirai

Joined Recruit Holdings Co., Ltd. after graduating from university and was responsible for UX design for "Zexy." He implemented over 250 measures, achieving a 140% improvement in CVR. Founded LeanGo Inc. He is the product owner of Dejam, a CVR improvement tool. He has built a unique CVR method and also conducts promotions such as the PDCA Hand Spinner. He has won the Agenda Award at Japan's premier direct marketing conference, "Direct Agenda 2025" and "Direct Agenda 2026," for two consecutive years.

Session 3: Web Marketing Strategy to Become an Overwhelming Category Leader

Nihon Toreka Center Inc. Growth Department Manager

Sora Harada

Joined an advertising agency after graduating from university and worked in agency business using PdM and digital marketing. He then became independent. He provides support for in-house marketing for businesses and a framework for maximizing results with minimal resources for advertising agencies. His clients have achieved a growth rate of at least 200% per quarter. Joined Nihon Toreka Center Inc. in April 2025. He was tasked with establishing in-house marketing and, using the traditional framework, increased the in-house distribution share from 10% to 80% by September of the same year, completing the in-house setup. He is currently switching traditional marketing to agents and working on the mission of making marketers PdMs.

Session 4: Prospects for Next-Generation D2C: Customer-Centric Product Development and the Turning Point for Growth

Generic Cosmetics Inc. Representative Director

Kazuya Niitsu

Representative Director of Generic Cosmetics Inc. Launched a haircare brand in 2017, overseeing all operations from product planning to marketing and EC operations, and sold the brand. He then founded Generic Cosmetics Inc. in 2021. With the philosophy of "democratizing high-quality cosmetics," the company develops products manufactured in its own domestic factory and operates a membership-based D2C model with "always half price from the second purchase onwards," achieving industry-leading retention rates.

Oxxx Inc. Representative Director

Yusaku Kurose

Based in Fukuoka, he currently operates 4 brands, primarily the frozen baby food brand "Mogu Mogu." He gained experience in sales at his first company after graduation, then transferred to a group company and gained experience supporting EC businesses. He then worked at a beauty startup before founding his own company in 2021.

Session 5: Behind the Data Analysis Supporting SHIRORU's Rapid Growth ~ Why We Can Afford a Higher CPA by Targeting LTV Prediction ~

SHIRORU Inc. Business Department Manager

Daiki Maki

After graduating from university in 2021, he worked at an advertising agency. He was responsible for new customer acquisition through web advertising and gained experience in a wide range of projects including skincare, functional foods, hair removal, and job changes. He joined SHIRORU Inc. in December 2023 and implemented in-house advertising operations. He achieved a self-operation ratio of over 70% for overall acquisition. He was appointed Marketing Business Department Manager in May 2024. He was appointed Business Department Manager in July 2025. As the business manager, he oversees practical operations such as new customer acquisition, CRM, malls, PR, and fulfillment. He is responsible for decision-making for the entire business and is driving practical operations for brand growth.

STARKS Inc. Director

Shō Kagei

Director at STARKS Inc. He has been consistently involved in the EC industry since 2014. He has been responsible for launching numerous businesses, including logistics services for EC businesses and communication channels such as LINE. He has extensive experience supporting large and listed companies. He currently serves as the business manager for "Allview," a new product that promotes the use of EC x AI and is an EC analysis tool.

Session 6: The Future of Japanese Brands

SBI Regional Revitalization Creators Inc. Representative Director and President

Hiroshi Onishi

Appointed Representative Director and President of SBI Regional Revitalization Creators, Inc. in May 2026. After joining Isetan (now Mitsukoshi Isetan) in 1979, he became President of Isetan in 2009 and Representative Director and President of Mitsukoshi Isetan Holdings in 2012, leading the Japanese department store industry and known as "Mr. Department Store." After retiring from the company in 2017, he served as Vice President and Executive Officer of Japan Airport Terminal Co., Ltd. and Representative Director and President of Haneda Future Research Institute. He is working on regional revitalization utilizing Japanese manufacturing and culture, aiming to create world-leading brands from Japan.

Event Overview

Date and Time: July 24, 2026 (Fri) 13:00 - 20:00

Venue: Osaki Bright Core Hall

3F, 5-5-15 Kita-Shinagawa, Shinagawa-ku, Tokyo 141-0001

Participation Fee: Free for manufacturers / 50,000 yen (excluding tax) per person for support companies and tool vendors

Capacity: 300 people

Organizer: Xmaker Inc.

Co-organizers: LeanGo Inc. / STARKS Inc.

Format: Offline event

Application URL: https://conference2026.xmaker.jp/

Notes:

* The sessions will be held offline, and there will be no online or archived streaming on the day.

* If the number of applicants is large, a lottery may be held.

* The event hours include sessions and a reception.

* Tool vendors, advertising agencies, and support businesses will be invoiced after application.

About Xmaker

Xmaker is engaged in marketing support and brand development through collaboration between its own company and other companies.

With a lean team of individuals from major agencies and those with experience in launching new businesses, the company currently supports everything from launching regional brands to launching new businesses for listed companies and PoCs for startups.

For details, please check our website.

https://xmaker.jp/

Operated Brands

https://kometote.com/

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: DINOS CORPORATION