Xmaker Partners with PiALA, Which Advocates "AI Can Create 'Wants to Buy,'" to Accelerate Marketing Support by Forming a New Advertising Operations Team
Xmaker, a company that provides marketing support and operates its own brands, has partnered with PiALA, which advocates "AI can create 'wants to buy,'" to strengthen its operational capabilities in performance marketing. The partnership aims to leverage both companies' resources and knowledge to form an advertising operations team that can provide greater client contributions, moving beyond knowledge sharing to organizational resource sharing for a broader support system.
📋 Article Processing Timeline
- 📰 Published: June 12, 2026 at 00:30
- 🔍 Collected: June 11, 2026 at 15:51
- 🤖 AI Analyzed: June 12, 2026 at 18:15 (26h 24m after Collected)
Xmaker Inc. (Meguro-ku, Tokyo, CEO: Isao Ozawa, hereinafter "Xmaker"), which provides marketing support and operates its own brands, has entered into a business partnership with PiALA Inc. (Shibuya-ku, Tokyo, CEO: Takao Asuka, hereinafter "PiALA"), a company committed to business growth through the power of AI and marketing, advocating that "AI can create 'wants to buy.'" This partnership aims to strengthen the operational structure in the performance marketing domain.
Through this partnership, both companies will combine their resources to establish a performance-based advertising operations team that can contribute more to clients. We will promote the creation of a broader support system by sharing not only knowledge but also organizational resources.
What is the Advertising Operations Team Formed Through This Business Partnership?
In recent years, the scope of contribution from advertising operations in marketing support has narrowed by solely focusing on Cost Per Acquisition (CPA) as the Key Performance Indicator (KPI). However, from a resource perspective and with a single company's viewpoint, there are limitations to support due to a biased support structure.
Therefore, in this business partnership, Xmaker, which excels at supporting clients with KPIs such as Lifetime Value (LTV) and Unit Economics, and PiALA, which commits to client results centered on KPI guarantees, will join hands to form an advertising operations support team that can achieve advanced KPI guarantees, including LTV and Unit Economics, not just acquisition costs.
Furthermore, the joint operations team, formed prior to this partnership, has already generated success stories through operational designs that emphasize LTV and profitability. The scale of operations has expanded approximately tenfold, and the number of handled projects has tripled compared to the beginning of the partnership. In the future, we aim to expand our structure as a specialized organization in the performance marketing domain and build a system that provides integrated support from advertising operations to Customer Relationship Management (CRM).
For inquiries regarding projects related to this business partnership, please contact us at the email address below.
—
Xmaker General Inquiry
info@xmaker.jp
—
Comments from Both Companies
Isao Ozawa, CEO of Xmaker Inc.
"We have been doing business with PiALA since our founding. At that time, our engagement was limited to affiliate marketing, but now we handle projects through PiALA and are stationed at PiALA's office as a sales branch. With this partnership, we aim to maximize the utilization of both companies' knowledge, share our teams, and form an advertising operations team that can provide greater customer contributions."
Shin Ono, Executive Officer of PiALA Inc.
"Initially, our main engagement with Xmaker was as a single media platform. However, through our collaboration, we have reached this business partnership due to their commitment not only to achieving customer acquisition targets (CPA) in advertising operations but also to improving client-centric KPIs such as LTV and Unit Economics. While PiALA already has its own operational unit, this business partnership will establish a new team specialized in performance-based operations for both companies. We aim to create a new team that can contribute to our clients more than ever before."
About Xmaker
Xmaker engages in marketing support and brand development through collaborations with its own company and other businesses.
With a lean team of highly skilled professionals, including individuals from major advertising agencies and those with experience in launching new businesses, Xmaker currently supports brand launches in collaboration with local communities, new business launches for listed companies, and Proof of Concept (PoC) for startups.
For more details, please visit our website.
https://xmaker.jp/
Operating Brand
https://kometote.com/
Through this partnership, both companies will combine their resources to establish a performance-based advertising operations team that can contribute more to clients. We will promote the creation of a broader support system by sharing not only knowledge but also organizational resources.
What is the Advertising Operations Team Formed Through This Business Partnership?
In recent years, the scope of contribution from advertising operations in marketing support has narrowed by solely focusing on Cost Per Acquisition (CPA) as the Key Performance Indicator (KPI). However, from a resource perspective and with a single company's viewpoint, there are limitations to support due to a biased support structure.
Therefore, in this business partnership, Xmaker, which excels at supporting clients with KPIs such as Lifetime Value (LTV) and Unit Economics, and PiALA, which commits to client results centered on KPI guarantees, will join hands to form an advertising operations support team that can achieve advanced KPI guarantees, including LTV and Unit Economics, not just acquisition costs.
Furthermore, the joint operations team, formed prior to this partnership, has already generated success stories through operational designs that emphasize LTV and profitability. The scale of operations has expanded approximately tenfold, and the number of handled projects has tripled compared to the beginning of the partnership. In the future, we aim to expand our structure as a specialized organization in the performance marketing domain and build a system that provides integrated support from advertising operations to Customer Relationship Management (CRM).
For inquiries regarding projects related to this business partnership, please contact us at the email address below.
—
Xmaker General Inquiry
info@xmaker.jp
—
Comments from Both Companies
Isao Ozawa, CEO of Xmaker Inc.
"We have been doing business with PiALA since our founding. At that time, our engagement was limited to affiliate marketing, but now we handle projects through PiALA and are stationed at PiALA's office as a sales branch. With this partnership, we aim to maximize the utilization of both companies' knowledge, share our teams, and form an advertising operations team that can provide greater customer contributions."
Shin Ono, Executive Officer of PiALA Inc.
"Initially, our main engagement with Xmaker was as a single media platform. However, through our collaboration, we have reached this business partnership due to their commitment not only to achieving customer acquisition targets (CPA) in advertising operations but also to improving client-centric KPIs such as LTV and Unit Economics. While PiALA already has its own operational unit, this business partnership will establish a new team specialized in performance-based operations for both companies. We aim to create a new team that can contribute to our clients more than ever before."
About Xmaker
Xmaker engages in marketing support and brand development through collaborations with its own company and other businesses.
With a lean team of highly skilled professionals, including individuals from major advertising agencies and those with experience in launching new businesses, Xmaker currently supports brand launches in collaboration with local communities, new business launches for listed companies, and Proof of Concept (PoC) for startups.
For more details, please visit our website.
https://xmaker.jp/
Operating Brand
https://kometote.com/
FAQ
What changes with the partnership between Xmaker and PiALA?
The operational structure in the performance marketing domain will be strengthened, enabling advanced KPI guarantees that emphasize not only CPA but also LTV and Unit Economics.
What kind of advertising operations team will be formed?
An advertising operations team specializing in performance marketing will be formed, leveraging shared resources and knowledge from both companies to achieve advanced KPI guarantees.
What are the benefits of this partnership?
Clients will be able to achieve more advanced KPIs and receive integrated support from advertising operations to CRM.
Have there been any results already?
Yes, the joint operations team formed prior to the partnership has already achieved significant results, with operations scale expanding tenfold and handled projects tripling.
What is the future outlook?
The aim is to expand the structure as a specialized organization in the performance marketing domain and build a system that provides integrated support from advertising operations to CRM.