Expanding Globally with Japanese Yakitori Culture: 'REISHI GIN,' the New Standard for Dining Spirits, Makes Its First International Debut
REISHI GIN, is now being served at a Michelin-listed yakitori restaurant in Taiwan.
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- 📰 Published: March 28, 2026 at 00:33
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REUNION (WWWE Inc., Shibuya, Tokyo), a wellness brand dedicated to being kind to the planet and people, has launched its wellness spirit 'REISHI GIN,' a new standard for dining spirits, at 'fumée Yakitori' in Taiwan—a restaurant featured in the Michelin Guide Taipei 2025. This marks the brand's first international availability, signaling the start of a full-scale global expansion as a food-pairing spirit designed to be enjoyed alongside Japanese culinary culture.
REISHI GIN, is a craft gin featuring 'Reishi' (Lingzhi), a legendary mushroom long prized for its wellness properties, as its key botanical. The umami derived from the mushroom layers with the flavors of various cuisines—including Japanese, yakitori, yakiniku, sushi, and Chinese—creating a 'synergistic effect of umami' that enhances the deliciousness of the food. Because of this profile, it is served in Michelin-listed restaurants and establishments selected for Asia’s 50 Best Restaurants in Japan as a 'new standard for dining spirits' to be enjoyed with meals.
'fumée Yakitori' in Taipei, the first international partner, is a leading yakitori restaurant featured in the Michelin Guide Taipei 2025. At the restaurant, the subtle bitterness and richness of the Reishi, combined with the spicy notes of Japanese pepper (sansho), complement the umami of charcoal-grilled yakitori. It cuts through the fat and elevates the flavor, leading the restaurant to serve REISHI GIN, as their house highball, dubbed the 'Yakitori Highball.'
Reishi is a traditional ingredient with a long history in Asia, including Taiwan, and has recently gained popularity in the West as a wellness supplement. Paying homage to this history and culture, REISHI GIN, is more than just a spirit from Japan; it is a 'food-pairing spirit' that bridges Asian culinary culture and traditional ingredients. Starting with this launch in Taiwan, the brand will continue to expand into international markets.
[fumée Yakitori]
B3, Regent Hotel, 3, Lane 39, Section 2, Zhongshan North Road, Zhongshan District, Taipei
Opened in Taipei in November 2023, the restaurant is led by Shunsuke Kasa, who began skewering yakitori at his family's shop at age six. Based on the concept of 'Hi-asobi' (playing with fire), the restaurant offers 'kappo-style' yakitori, drawing out the essence of ingredients through expert grilling techniques. Featured in the Michelin Guide Taipei 2025.
[About REUNION]
A wellness brand with the concept of 'MAKE IT COLORFUL.' On Earth Day, April 22, 2023, the brand launched its first collection: the planet- and people-friendly wellness spirit 'REISHI GIN.' Through its brand icon, 'WHITE LABEL,' the company collaborates with talented artists worldwide to create opportunities to make the world more colorful. In October 2023, the company launched the 'Reuse Bottle Project w/REUNION,' which repurposes its own bottles as well as those from other respected brands.
REISHI GIN, is a craft gin featuring 'Reishi' (Lingzhi), a legendary mushroom long prized for its wellness properties, as its key botanical. The umami derived from the mushroom layers with the flavors of various cuisines—including Japanese, yakitori, yakiniku, sushi, and Chinese—creating a 'synergistic effect of umami' that enhances the deliciousness of the food. Because of this profile, it is served in Michelin-listed restaurants and establishments selected for Asia’s 50 Best Restaurants in Japan as a 'new standard for dining spirits' to be enjoyed with meals.
'fumée Yakitori' in Taipei, the first international partner, is a leading yakitori restaurant featured in the Michelin Guide Taipei 2025. At the restaurant, the subtle bitterness and richness of the Reishi, combined with the spicy notes of Japanese pepper (sansho), complement the umami of charcoal-grilled yakitori. It cuts through the fat and elevates the flavor, leading the restaurant to serve REISHI GIN, as their house highball, dubbed the 'Yakitori Highball.'
Reishi is a traditional ingredient with a long history in Asia, including Taiwan, and has recently gained popularity in the West as a wellness supplement. Paying homage to this history and culture, REISHI GIN, is more than just a spirit from Japan; it is a 'food-pairing spirit' that bridges Asian culinary culture and traditional ingredients. Starting with this launch in Taiwan, the brand will continue to expand into international markets.
[fumée Yakitori]
B3, Regent Hotel, 3, Lane 39, Section 2, Zhongshan North Road, Zhongshan District, Taipei
Opened in Taipei in November 2023, the restaurant is led by Shunsuke Kasa, who began skewering yakitori at his family's shop at age six. Based on the concept of 'Hi-asobi' (playing with fire), the restaurant offers 'kappo-style' yakitori, drawing out the essence of ingredients through expert grilling techniques. Featured in the Michelin Guide Taipei 2025.
[About REUNION]
A wellness brand with the concept of 'MAKE IT COLORFUL.' On Earth Day, April 22, 2023, the brand launched its first collection: the planet- and people-friendly wellness spirit 'REISHI GIN.' Through its brand icon, 'WHITE LABEL,' the company collaborates with talented artists worldwide to create opportunities to make the world more colorful. In October 2023, the company launched the 'Reuse Bottle Project w/REUNION,' which repurposes its own bottles as well as those from other respected brands.