[Latest 2026 Survey] Average Budget for Wedding Rings is Approx. 297,000 JPY. Real Market Prices and Popular Brands Revealed from a 333-Person Questionnaire.
The wedding information media 'HOW TO MARRY' has released the results of a survey of 333 people. It was found that the average budget for a pair of wedding rings is about 297,000 JPY, the most popular brand is Tiffany & Co., and design is the most important factor.
📋 Article Processing Timeline
- 📰 Published: May 15, 2026 at 01:23
- 🔍 Collected: May 14, 2026 at 16:32
- 🤖 AI Analyzed: May 14, 2026 at 19:08 (2h 35m after Collected)
WonderSpace Inc. (Headquarters: Minato-ku, Tokyo; CEO: Naohiro Yamamoto), in collaboration with HowTow Inc. (Headquarters: Minato-ku, Tokyo; CEO: Naohiro Yamamoto), has conducted a survey on wedding and engagement rings on their jointly operated wedding information media 'HOW TO MARRY' (https://how-to-inc.com/) and has published a survey report titled '【Latest 2026】What is the Average Budget for Wedding Rings? Real Market Prices and Popular Brands Revealed from a 333-Person Questionnaire' based on 333 responses.
This survey collected data on wedding ring purchase budgets, popular brands, points of emphasis when choosing rings, information gathering methods, and points of regret after purchase. It introduces the real purchasing situation for couples who are about to choose their wedding and engagement rings.
The survey found that the average budget for a pair of wedding rings was approximately 297,000 JPY. The most common price range was '200,000 to under 300,000 yen' at 28.3%, followed by '100,000 to under 200,000 yen' at 25.6%, revealing a trend of many couples purchasing in the 100,000 to 300,000 yen range.
Furthermore, 'Tiffany & Co.' ranked first among popular wedding ring brands. '4℃' followed in second place, and 'I-PRIMO' in third, showing that a wide range of brands, from specialized bridal ring brands to coveted international brands, are being chosen.
Regarding engagement rings, 76.0% of respondents answered that they 'purchased or received one.' The approximate average purchase price for an engagement ring was about 374,000 JPY, with the most common price range being '300,000 to under 500,000 yen.' 'Tiffany & Co.' also ranked first for popular engagement ring brands, gathering high support for both wedding and engagement rings.
The most emphasized point when choosing rings was 'design' for both wedding and engagement rings. On the other hand, free-form responses included comments like 'Since you wear it every day, you should check the comfort,' 'The impression is different when you actually try it on,' and 'You should also check about resizing and after-sales service.'
For information gathering methods, Google Search was the most common, and it was found that wedding preparation media such as Zexy and MyNavi Wedding, as well as SNS like Instagram, are also being used. A trend can be seen where couples narrow down candidates on the web and SNS, and then make a final decision after trying them on in a store.
Through this survey's results, 'HOW TO MARRY' conveys the importance of choosing a ring that is convincing for the couple by comprehensively checking design, comfort, size, and after-sales service, without being fixated on just the price or brand name.
■ Survey Report Here
【Latest 2026】What is the Average Budget for Wedding Rings? Real Market Prices and Popular Brands Revealed from a 333-Person Questionnaire
https://how-to-inc.com/wedding-ring-budget-survey-2026-107642
■ Survey Overview
Survey Content: Questionnaire on wedding and engagement rings
Number of valid responses: 333
Survey Period: April 21, 2026, to May 8, 2026
Main Respondents: Married individuals, engaged/preparing for marriage individuals, couples considering marriage
Aggregation Target: Only valid responses with a timestamp
■ Main Survey Results
・ The average budget for a pair of wedding rings is approx. 297,000 JPY
・ The most common price range is '200,000 to under 300,000 yen'
・ The number one popular wedding ring brand is Tiffany & Co.
・ The approximate average purchase price for an engagement ring is about 374,000 JPY
・ Tiffany & Co. is also the number one popular brand for engagement rings
・ The most important factor in choosing a wedding ring is 'design'
・ Google search is the most used method for information gathering
・ 'Size' was a prominent point of regret after purchase
■ About 'HOW TO MARRY'
'HOW TO MARRY' is a wedding information media jointly operated by WonderSpace Inc. and HowTow Inc. It provides a wide range of information related to marriage, such as engagement/wedding rings, wedding preparation, photo weddings, and bridal beauty treatments. Based on interviews at actual stores and survey research, it delivers easy-to-understand and useful information to couples preparing for marriage.
Site URL: https://how-to-inc.com/
■ Contact Information
WonderSpace Inc.
HOW TO MARRY Editorial Department
Contact Form: https://how-to-inc.com/info_howto
WonderSpace Inc., HowTow Inc.
Company Name: WonderSpace Inc.
Location: Minato-ku, Tokyo
Representative: CEO Naohiro Yamamoto
Business Content: Web marketing support, media operation business, etc.
URL: https://wonderspace.co.jp
This survey collected data on wedding ring purchase budgets, popular brands, points of emphasis when choosing rings, information gathering methods, and points of regret after purchase. It introduces the real purchasing situation for couples who are about to choose their wedding and engagement rings.
The survey found that the average budget for a pair of wedding rings was approximately 297,000 JPY. The most common price range was '200,000 to under 300,000 yen' at 28.3%, followed by '100,000 to under 200,000 yen' at 25.6%, revealing a trend of many couples purchasing in the 100,000 to 300,000 yen range.
Furthermore, 'Tiffany & Co.' ranked first among popular wedding ring brands. '4℃' followed in second place, and 'I-PRIMO' in third, showing that a wide range of brands, from specialized bridal ring brands to coveted international brands, are being chosen.
Regarding engagement rings, 76.0% of respondents answered that they 'purchased or received one.' The approximate average purchase price for an engagement ring was about 374,000 JPY, with the most common price range being '300,000 to under 500,000 yen.' 'Tiffany & Co.' also ranked first for popular engagement ring brands, gathering high support for both wedding and engagement rings.
The most emphasized point when choosing rings was 'design' for both wedding and engagement rings. On the other hand, free-form responses included comments like 'Since you wear it every day, you should check the comfort,' 'The impression is different when you actually try it on,' and 'You should also check about resizing and after-sales service.'
For information gathering methods, Google Search was the most common, and it was found that wedding preparation media such as Zexy and MyNavi Wedding, as well as SNS like Instagram, are also being used. A trend can be seen where couples narrow down candidates on the web and SNS, and then make a final decision after trying them on in a store.
Through this survey's results, 'HOW TO MARRY' conveys the importance of choosing a ring that is convincing for the couple by comprehensively checking design, comfort, size, and after-sales service, without being fixated on just the price or brand name.
■ Survey Report Here
【Latest 2026】What is the Average Budget for Wedding Rings? Real Market Prices and Popular Brands Revealed from a 333-Person Questionnaire
https://how-to-inc.com/wedding-ring-budget-survey-2026-107642
■ Survey Overview
Survey Content: Questionnaire on wedding and engagement rings
Number of valid responses: 333
Survey Period: April 21, 2026, to May 8, 2026
Main Respondents: Married individuals, engaged/preparing for marriage individuals, couples considering marriage
Aggregation Target: Only valid responses with a timestamp
■ Main Survey Results
・ The average budget for a pair of wedding rings is approx. 297,000 JPY
・ The most common price range is '200,000 to under 300,000 yen'
・ The number one popular wedding ring brand is Tiffany & Co.
・ The approximate average purchase price for an engagement ring is about 374,000 JPY
・ Tiffany & Co. is also the number one popular brand for engagement rings
・ The most important factor in choosing a wedding ring is 'design'
・ Google search is the most used method for information gathering
・ 'Size' was a prominent point of regret after purchase
■ About 'HOW TO MARRY'
'HOW TO MARRY' is a wedding information media jointly operated by WonderSpace Inc. and HowTow Inc. It provides a wide range of information related to marriage, such as engagement/wedding rings, wedding preparation, photo weddings, and bridal beauty treatments. Based on interviews at actual stores and survey research, it delivers easy-to-understand and useful information to couples preparing for marriage.
Site URL: https://how-to-inc.com/
■ Contact Information
WonderSpace Inc.
HOW TO MARRY Editorial Department
Contact Form: https://how-to-inc.com/info_howto
WonderSpace Inc., HowTow Inc.
Company Name: WonderSpace Inc.
Location: Minato-ku, Tokyo
Representative: CEO Naohiro Yamamoto
Business Content: Web marketing support, media operation business, etc.
URL: https://wonderspace.co.jp