Japan's First Marketplace Factoring Platform "CashBridge" Officially Launched -- Featured on KEPPLE
WINWILL Co., Ltd. has officially launched "CashBridge," Japan's first marketplace-style factoring platform. It allows sellers to publicly offer receivables to multiple buyers and raise funds through a bidding process, ensuring transparent and optimal financing conditions. The service was also featured on startup media KEPPLE, aiming to address traditional factoring challenges and expand financing options.
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- 📰 Published: May 2, 2026 at 18:00
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WINWILL Co., Ltd. (Headquarters: Tokyo, Representative Director: Daichi Nakajima) has officially launched "CashBridge," a marketplace-style factoring platform that allows businesses to disclose accounts receivable to multiple buyers and raise funds through a bidding process.
Concurrently, an interview article about our company and this service was published on the startup media KEPPLE.
(Article URL: https://kepple.co.jp/articles/d02quyu-nde)
## Service Overview
CashBridge is a service that enables sellers to list their accounts receivable on the platform, allowing multiple buyers to submit bids, thereby facilitating optimal financing conditions.
Sellers can compare the presented conditions and select a counterparty, and after the transaction, mutual evaluations by both parties accumulate performance/track record and reliability.
## Development Background
Traditional factoring has primarily involved closed transactions through sales or introductions, posing challenges such as:
- Difficulty in comparing fees and conditions
- Lack of clarity regarding the reliability of counterparties
CashBridge was developed to address these issues, with the aim of "building a mechanism to ensure transparency and reliability, and expanding financing options."
## Service Features
- Open bidding format by multiple buyers
- Realization of optimal financing through condition comparison
- Visualization of reliability through mutual reviews after transactions
- Participation open to existing factoring companies, as well as operating companies and individual investors
In particular, the ability for individual investors and new entrants to participate potentially allows funds to reach receivables that were difficult to finance under traditional screening methods.
## Business Model
This service adopts a performance-based fee structure, where the platform receives 1% of the receivable amount as a platform usage fee from the buyer.
The seller's fundraising cost is determined by bidding, enabling highly transparent price formation.
## Future Developments
CashBridge aims to build a more comprehensive financing infrastructure, also considering collaboration with areas peripheral to factoring.
## Partner Recruitment
CashBridge is actively seeking partnerships with factoring companies, operating companies, and investors who are interested in participating as buyers of receivables.
Companies and individuals interested in accessing multiple accounts receivable cases or creating new investment opportunities are encouraged to contact us at the address below.
contact@winwill.co.jp
## Service URL
https://www.cash-bridge.com/
## Company Profile
Company Name: WINWILL Co., Ltd.
Corporate Website: https://winwill.co.jp/
Representative Director: Daichi Nakajima
Contact: contact@winwill.co.jp
Business Activities:
- Operation of the marketplace-style factoring platform "CashBridge"
- Staffing and project introduction services primarily in the financial sector
- New business development and project management support
Concurrently, an interview article about our company and this service was published on the startup media KEPPLE.
(Article URL: https://kepple.co.jp/articles/d02quyu-nde)
## Service Overview
CashBridge is a service that enables sellers to list their accounts receivable on the platform, allowing multiple buyers to submit bids, thereby facilitating optimal financing conditions.
Sellers can compare the presented conditions and select a counterparty, and after the transaction, mutual evaluations by both parties accumulate performance/track record and reliability.
## Development Background
Traditional factoring has primarily involved closed transactions through sales or introductions, posing challenges such as:
- Difficulty in comparing fees and conditions
- Lack of clarity regarding the reliability of counterparties
CashBridge was developed to address these issues, with the aim of "building a mechanism to ensure transparency and reliability, and expanding financing options."
## Service Features
- Open bidding format by multiple buyers
- Realization of optimal financing through condition comparison
- Visualization of reliability through mutual reviews after transactions
- Participation open to existing factoring companies, as well as operating companies and individual investors
In particular, the ability for individual investors and new entrants to participate potentially allows funds to reach receivables that were difficult to finance under traditional screening methods.
## Business Model
This service adopts a performance-based fee structure, where the platform receives 1% of the receivable amount as a platform usage fee from the buyer.
The seller's fundraising cost is determined by bidding, enabling highly transparent price formation.
## Future Developments
CashBridge aims to build a more comprehensive financing infrastructure, also considering collaboration with areas peripheral to factoring.
## Partner Recruitment
CashBridge is actively seeking partnerships with factoring companies, operating companies, and investors who are interested in participating as buyers of receivables.
Companies and individuals interested in accessing multiple accounts receivable cases or creating new investment opportunities are encouraged to contact us at the address below.
contact@winwill.co.jp
## Service URL
https://www.cash-bridge.com/
## Company Profile
Company Name: WINWILL Co., Ltd.
Corporate Website: https://winwill.co.jp/
Representative Director: Daichi Nakajima
Contact: contact@winwill.co.jp
Business Activities:
- Operation of the marketplace-style factoring platform "CashBridge"
- Staffing and project introduction services primarily in the financial sector
- New business development and project management support