Kumamoto's Shinmachi Sees Wagashi Brand "Toranosuke" Reopen with Renewal

Born from the castle town culture of Kumamoto Castle, "Toranosuke" has proposed new value for Japanese sweets with "black" as its symbolic theme.
This renewal reconfigures the very space for enjoying wagashi. A new eat-in space has been established, transforming it into a place where visitors can slowly enjoy Japanese sweets and tea.

iF DESIGN AWARD 2026 Winner / Echoes Shinmachi 1F, 2-13-6 Shinmachi, Chuo-ku, Kumamoto City, Kumamoto Prefecture

All products displayed in the storefront showcase are available for both in-store consumption and takeout. You can enjoy them in various ways, whether as a souvenir for a special occasion or a casual treat to add a little sweetness to your everyday life.

Yomogi Mochi (¥260) / Ohagi (¥280) / Gyūhi Yōkan (¥260) / Imo Yōkan (¥280) / Mitarashi (¥130)

Zenzai Tea Set (¥780)

The zenzai, offered as an eat-in exclusive menu item, is made from carefully cooked Hokkaido-sourced adzuki beans, pursuing both a delightful grainy texture and a smooth mouthfeel. The sweetness is delicately adjusted to ensure the aftertaste isn't too heavy, resulting in a flavor that truly brings out the natural aroma and umami of the adzuki beans.
With meticulously toasted mochi for a fragrant finish, careful attention to the temperature of the bowls, and the lingering aftertaste in your mouth, we offer a zenzai that can only be created by a wagashi shop, meant to be savored slowly in our store.

Gyūhi Yōkan (¥260) / Yomogi Tea (¥400)

Wagashi from the showcase can not only be taken out but also chosen on the spot and enjoyed inside the store. We provide a unique wagashi shop eat-in experience where you can leisurely enjoy seasonal Japanese sweets with tea.

Sakurajima Komikan Japanese Black Tea (¥620) / Chiran Tea (¥580)

By carefully designing the bitterness, aroma, and umami of the tea to match the sweetness of the bean paste, the aroma of the ingredients, and the length of the aftertaste, we have selected teas "to enhance wagashi." By offering tea leaves, tea bags, and gifts in addition to in-store servings, we propose a new way for tea to naturally integrate wagashi culture into modern life, from daily use to special gifts.

■ Store Information
Toranosuke
Echoes Shinmachi 1F, 2-13-6 Shinmachi, Chuo-ku, Kumamoto City, Kumamoto Prefecture
Tel. 096-288-1009

Business Hours 11:00～17:00
【instagram】 https://www.instagram.com/toranosuke.jpn/

■ About Will Co., Ltd.

Company Profile

Company Name: Will Co., Ltd.

Head Office: 20 Nishi-Tojinmachi, Chuo-ku, Kumamoto City, Kumamoto Prefecture

Representative: Representative Director and President Ryuta Murai

Representative Director of Will Co., Ltd. Born in Kumamoto City, Kumamoto Prefecture in 1991. After leaving a major apparel company, he returned to his hometown of Kumamoto and opened his own apparel shop and an order-roasted coffee shop. In 2019, he expanded the coffee shop business and opened "Coffee Gallery." Through renovating a 120-year-old townhouse that was damaged by an earthquake, his business development theme is creating a vibrant and profitable town in the castle town of Kumamoto. After opening the wagashi shop "Toranosuke," he now operates restaurant production, product production, branding, and operation advisory services, leveraging his experience in operating physical stores. He oversees and operates 7 directly managed stores, 5 directly managed brands, and 12 produced stores.

■ Operated Stores

Coffee Gallery
20 Nishi-Tojinmachi, Kumamoto City, Kumamoto Prefecture

A coffee bean shop that opened in October 2019, renovated from a 120-year-old townhouse in the castle town of Kumamoto Castle. It handles beans from various countries around the world, roasting raw beans to order on the spot. A cafe space is located in the back, offering a comfortable townhouse experience. The second floor serves as a gallery space for interaction, hosting many POPUPs. The company operates under the concept of connecting the true value of this town with its rows of townhouses to business, aiming for the castle town area of Kumamoto to become even more vibrant and profitable. ( https://www.coffeegallery.online )

Coffee Gallery Airport Store ( https://prtimes.jp/main/html/rd/p/000000007.000084466.html )

Coffee Gallery Yurakucho ( https://prtimes.jp/main/html/rd/p/000004036.000003860.html )

■ Produced Stores

Kusasenri Coffee Roastery ( https://prtimes.jp/main/html/rd/p/000000003.000084466.html )

Asaha Coffee ( https://prtimes.jp/main/html/rd/p/000000008.000084466.html )

H COFFEE L