Achieve 140% CVR Improvement Without Modifying Existing Forms! WAKUWAKU, Operator of Renovation Real Estate, Publishes Case Study on 'BOTCHAN EFO' Implementation

wevnal Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Hirofumi Isoyama) announced the publication of a case study article featuring WAKUWAKU Inc., the operator of the 'Renovation Real Estate' franchise network that provides one-stop services for purchasing and renovating used homes. The article details the implementation of the input form optimization tool 'BOTCHAN EFO'.

This article introduces the full story of how WAKUWAKU, for whom the web-based inquiry form was the most critical touchpoint but whose improvement had stalled due to internal resource constraints, introduced 'BOTCHAN EFO' without modifying existing systems and achieved a 140% improvement in CVR compared to their standard form.

・Recognizing the need for form improvement but unable to proceed due to difficulties in internal development
・Wanting to improve CVR (Conversion Rate) and increase the number of actual inquiries
・Wanting to incorporate improvement know-how and insights from other companies that cannot be obtained internally

Companies facing these challenges are encouraged to check the details below.

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Challenges Before Implementation: Improvement of the most critical touchpoint, the form, was long-stalled due to internal resource constraints

At 'Renovation Real Estate' operated by WAKUWAKU Inc., the web-based inquiry form was positioned as the primary starting point for conversions. However, changing form specifications or optimizing input items required engineering implementation work, which was difficult to handle internally. Outsourcing also posed high hurdles in terms of cost and coordination. While recognizing the need for CVR improvement, the company was unable to take specific measures against drop-offs at the confirmation screen, leading to accumulated opportunity loss.

Deciding Factor: A mechanism that could refresh the customer experience without modifying existing forms

The encounter with 'BOTCHAN EFO' began when it showed the potential to resolve the 'internal resource issues' that the company had faced for a long time. Because it can display a conversational form UI on the front end without modifying existing forms, implementation and improvement can proceed with almost no in-house development. Furthermore, the existence of a hands-on customer success system that consistently handles everything from creative production to setting changes was also an important evaluation point for the company.

Results After Implementation: Achieved 140% CVR improvement compared to standard form, directly linked to business results

After overcoming initial measurement troubles and a difficult period where A/B testing did not show a clear advantage, the company achieved clear results through UI policy changes and revisions to input methods (e.g., changing city/town input from text to selection format).

・140% CVR improvement compared to standard form
A turning point was the switch from a chat conversation format to a question display format using images, which temporarily improved the rate to over 200%. Through continuous improvements thereafter, the company reached a stable result level of 140% compared to the standard form.

・Customer success that acts as 'a member of the marketing team'
An operational system was established to run PDCA cycles rapidly at a pace of 2-3 times per month. Bi-weekly meetings share form improvement cases from other companies, and quick communication via Slack has led to high praise, with the client stating that 'gaining perspectives we couldn't obtain internally is of great value.'

▼For more details on this initiative
https://botchan.io/case/renovefudosan

▼For service details and individual consultations
https://botchan.io/

About the Chat Form 'BOTCHAN EFO'

'BOTCHAN EFO' is an entry form optimization tool that replaces input forms on websites with a chat format, improving the user input experience, preventing drop-offs, and maximizing conversion rates. Its main features are as follows:

・Stress-free input experience through conversational format:
With a one-question-one-answer interactive interface, users can easily proceed with input simply by answering questions, significantly reducing the input burden typical of traditional forms.

・Improved form completion rate:
Due to its visual clarity and ease of input, it helps maintain user motivation, prevents form abandonment, and contributes to higher completion rates.

・Flexible customization:
It can be freely customized to match the brand image and website design of the implementing company, providing a seamless user experience.

・Detailed data analysis and improvement cycle:
It supports continuous improvement activities by analyzing user input data and drop-off points in detail.

'BOTCHAN EFO' has a track record of implementation across a wide range of industries, including financial institutions, e-commerce sites, human resources, and real estate, helping companies improve their customer acquisition efficiency in marketing activities.

Service Site: https://botchan.io/product/efo-premium

Company Overview

Company Name: wevnal Inc.
Location: 〒150-0013 Ebisu Square 7F, 1-23-23 Ebisu, Shibuya-ku, Tokyo
Representative: Representative Director Hirofumi Isoyama
Established: April 2011
Business: Development and provision of the BX (Brand Experience) platform 'BOTCHAN'
URL: https://wevnal.io/