wevnal Announces 'BOTCHAN AWARD 2025' – 8 Diverse Companies Selected Including Sony Network Communications and Zoff

wevnal, operator of the BX platform 'BOTCHAN,' has announced the winners of the 'BOTCHAN AWARD 2025.' This award recognizes companies that have maximized LTV for both consumers and businesses by improving the Brand Experience (BX).

Marking the fifth year since its inception in 2021, this edition features winners from diverse sectors including finance and education, demonstrating that the pursuit of superior brand experience is spreading across all industries.

The award evaluates companies based on two criteria: 'consistent brand design' and 'growth and traction.' Winners were carefully selected from over 800 companies using the 'BOTCHAN' platform.

Selected Companies (in Japanese alphabetical order):
- Intermestic Inc. (Zoff): Pioneered two-way communication, achieving both new customer acquisition and subscription growth.
- Orico Car Life Co., Ltd.: Utilized AI through continuous PDCA to improve efficiency and service quality.
- Sony Network Communications Inc.: Optimized customer touchpoints centered on LINE, significantly increasing new acquisitions.
- SOMPO Direct General Insurance Inc.: Achieved significant conversion improvements through project-based collaboration.
- Duskin Co., Ltd.: Dramatically improved conversion rates through meticulous design of application scenarios.
- Bike O & Co., Ltd.: Solved customer touchpoint issues, resulting in improved application experiences and conversion.
- HITOWA Inc. (Osouji Honpo): Achieved significant conversion growth through dialogue-based form optimization.
- Yaruki Switch Group Co., Ltd. (School IE): Highly rated as an education BX model for strengthening nurturing processes.

CEO Hirofumi Isoyama stated, 'Customer communication used to be an add-on, but now the competitive axis is how to exceed consumer expectations. Together with all our partners, we will create the brand experience of the next era.'